Using newspapers to target the Hispanic community isn’t as straight forward as it may appear. Selecting the most relevant section of the newspaper can be a key to success. Surprisingly, Hispanics do not read the Front Page section of newspapers as regularly as the general population (35.8% vs. 51.4%), but their readership of the Sports section is similar (24.8% vs. 28.7%). Additionally, Hispanics are somewhat more inclined to read the Classified section (12% vs. 10%). Source: The Media Audit, August 9, 2001