As a recognized name in the direct mail industry, Target Marketing of Maine produces a shared-mail vehicle that saturates C&D counties in Maine. Grocery and retail circulars have typically served as the “wrap” surrounding other free-standing inserts. For the first time, Target Marketing of Maine is producing a four-page, four-color piece to use as the outer “wrap,” which will carry various advertisements. Its debut mailing is scheduled for February 7, 2004 with artwork due on January 19th. It will mail for a period of six weeks to 575,000 unduplicated households throughout the six-week period. Full and half pages are available.