Fight churn with Channel Guide and Dish Entertainment Magazines. These monthly TV program magazines increase customer loyalty, as well as service satisfaction for their respective providers. Each monthly edition is packed with entertaining feature articles, Hollywood gossip and the latest program listings that consumers crave. Readers look forward to the arrival of each feature-packed edition. Editorial and customizable content that you control helps support your marketing initiatives for video, voice and data.
Echo Media has access to a vast number of print vehicles. As a placement agency, Echo is privy to rates that standard agencies are unable to obtain.
Other related publications are:
Access DirecTV
TV Guide
TV Book Wraps

In Country Sampler, you will find America’s largest selection of original folk art, delightful reproductions, and classic country collectibles and furniture. Authentic room settings offer unique styling ideas and show you how country decor can add a warm, personal touch to your home. Best of all, thousands of country furnishings and accessories can be ordered directly from artisans nationwide.
This magazine is part of the Home Decorating niche at Echo Media. Echo Media is a national placement agency that gives you access to a wide array of magazines at a fraction of the cost. Below are a few other options in this niche category.
Atlanta Home Improvement
Cottages & Bungalows
Hobby Farm Home

Taste for Life can be found in natural and health food stores, independent chains and specialty stores. This exclusive audience is willing to pay for brands and ingredients that meet their stringent requirements. This publication, while free to shoppers, is paid for by the local businesses. This ensures that the circulation is going out to valid consumers and being read. Taste for Life is most often used for nutritional information and is often used as a reference tool.

This magazine is part of the Cooking niche target at Echo Media. Echo Media is a national placement agency that gives you to a breadth of media that other agencies cannot. Below are a few other options in this niche category.
Relish
Vegetarian Times
Semi-Homemade

Heavy Hitters showcases high-profile, inner-city road machines. It is a union of fashion and auto that knows no limit. From 24” rims to diamond-encrusted iPods, this magazine shows the toys and modifications that rule the streets. Heavy Hitters is dedicated to the tastemakers and devoted to life in the fast lane. The readers are males who have it all or want it all.

This magazine is part of the automotive enthusiast niche at Echo Media. Echo Media is a national placement agency that allows you all the advantages of large ad agencies while offering personal service. Below are a few other options in this niche category.
Robb Report Collection
Performance Auto and Sound Magazine
Corvette Magazine

Life After 50 has successfully been serving the 50+ market for close to 25 years. They have evolved into a true 50+ magazine. Life After 50’s focus has become more of a family oriented magazine for those who are 50 to 65.
Life After 50 is a monthly publication geared to the 50+ demographic. The 225,000 monthly circulation covers the entire Southern California region and offers coverage locally or regionally. This coverage also includes a direct mailed edition to every resident of Laguna Woods in Orange County.

Deliciousliving is a magazine purchased by over 1600 natural products stores and made available to shoppers. This results in targeted circulation and motivated readers. Deliciousliving is the leading healthy lifestyles magazine in the natural products industry and is sought after for recipes and nutritional information.

This magazine is part of the Cooking niche at Echo Media. Echo Media is a national placement agency that allows you all the advantages of large ad agencies while offering personal service. Below are a few other options in this niche category.
Clean Eating
Kiwi
Vegetarian Times

The Patriot-News continues to be the highest profile source of news and information in the locations throughout central Pennsylvania that you care the most about. They believe it is the basis for their passionate and loyal subscriber base. More than 74,000 subscribers pay for their subscription at least three months (and usually longer) in advance. Almost 53,000 of those pay for six months or more, and more than 35,000 pay for the entire year up front.

Flying Magazine, published since 1927, is written for and read by the pilots who actively use general aviation for both personal and business travel. Since its inception, Flying has been the voice of aviation, read by current and would-be pilots who value the authoritative judgments and engaging first-hand experience of the most qualified editorial staff in aviation. Flying provides coverage of aviation news, trends and regulations.

This magazine is part of the Travel niche at Echo Media. Echo Media is a national placement agency that gives you to a breadth of media that other agencies cannot. Below are a few other options in this niche category.
Business Jet Traveler
Cessna Owner
Million Air

Rural America is one of the fastest-growing population segments in the U.S.

• More than 71% of rural counties gained population


• Migration of urban dwellers accounted for most of this increase


• Fewer rural residents left for cities

Suburban professionals seeking the simplicity of a country lifestyle

• Hobby farmers or property owners who buy land (3+ acres)


• Metro dwellers who purchase land in the country, but do not aspire to operate a farm


• Metro families with children who seek a better life in the country

Boomers looking for a dream home in the country

• An affluent group that has built equity in their existing homes and is looking toward retirement. They want – and have the means to build – their dream homes.

Source: U.S. Census Bureau, 2003

Christophorus is a magazine for Porsche lovers across the globe. Readers are affluent males who are looking for the best things in life. They look to Christophorus for the latest information on upcoming Porsche models, as well as to appreciate past and historic models. Christophorus is available six times a year and may be bought as a German, U.S. or European edition.
This magazine is part of the Automotive niche category at Echo Media. Echo Media is a national placement agency that gives you access to a vast selection of niche magazines and acts as an extension of your media department. Below are a few other options in this niche category.
Automobile Magazine
AutoWeek Magazine
Chevy High Performance

Diesel Power explores the power that is diesel. Diesel Power covers everything from modifications and repairs to the latest news and technology. Many parts and upgrades for aftermarket diesels are only available via mail-order means, thus, allowing you to target a highly receptive audience with complementary products. This magazine has an 80% male readership and a median age of 48 years.

This magazine is part of the automotive enthusiast niche at Echo Media. Echo Media is a national placement agency that allows you all the advantages of large ad agencies while offering personal service. Below are a few other options in this niche category.
Auto Body Toolmart Catalog Inserts
Chevy High Performance
Truckin' Magazine

Success magazine re-launched in 2008 with the mission of continuing to provide timely and practical content in a premium, well-focused magazine for entrepreneurs and small-business owners, and become the foremost trusted source for success resources. These resources include targeted advertising reaching a market of highly educated, influential and affluent buyers. Currently, there are no direct competitive publishers in SUCCESS magazine’s marketplace.

Success is part of the B2B and Small Business niche categories at Echo Media. As a national placement agency, Echo Media can offer a variety of small and large circulation magazines. Below are a few more options from the mentioned niche categories.
Fortune Small Business Magazine
Costco Connection
ABA Journal

Kiwi magazine is a growing ‘natural’ parenting magazine. It coaches parents and their young ones on the latest in everyday organics and the healthiest options available. Kiwi does not preach, it merely seeks to guide those who are curious and help families slowly progress to natural and more environmental choices one step at a time. Kiwi magazine can be found on American Airlines, in sampling bags, in email blasts, online, and of course, mailed to your home.
Kiwi is part of the Mind, Body, and Soul niche, as well as the parenting niche, at Echo Media. As a national placement agency, Echo Media is able to offer advertisers the opportunity to test magazines at entry-level pricing. Below are a few more options from the mentioned niche categories.
Natural Awakenings
Organic Gardening
New Parent
Parents Healthy Kids Sampler

Each issue of Woodworker’s Journal contains plans for projects woodworkers can build, with clear instructions and detailed illustrations. You'll also find tips and techniques that help woodworkers build their skills in the shop. Plus, they cover the tools a woodworker uses in rigorous tool reviews along with spotlights of what's new on the market. Readers are active participants in the shop tricks, mystery tool, Q&A and other departments. Woodworker's Journal is by woodworkers, for woodworkers, and it’s America's leading woodworking authority.
This magazine is part of the Home Décor niche at Echo Media. Echo Media is a national placement agency that gives you access to a vast selection of targeted magazines and acts as a one-stop shop for all of your media needs. Below are a few more examples from this channel:
My Home My Style (formerly Workbench)
Triangle Home Improvement
Today's Creative Home Arts

57% of Kansas “Citians” rate The Star as their No. 1 source for receiving advertising information.

Nearly half consider The Star as their most convenient source of advertising to use.

More than 50% of Kansas “Citians” consider The Star their most valuable source in planning their shopping.

Half a million adults in Kansas City read The Star each day and even more on Sunday.

Echo Media can access the Kansas City market through The Star and other local market newspaper options that can help extend your reach even further.

Why Advertise in 50 Plus Marketplace News?

50 Plus Marketplace News reaches more 50+ households than any other medium.

Special Interest News resources are used and read repeatedly for the monthly events.

50 Plus Marketplace News has a long shelf-life.

50 Plus Marketplace News serves the geographic communities with targeted information they rely on.

It Reaches Over 200,000 Readers Every Month in Colorado:

88,900 Adams County seniors

183,500 Arapahoe County seniors

77,200 Boulder County seniors

158,700 Denver County seniors

70,100 Douglas County seniors

226,800 Jefferson County seniors

69,900 Larimer County seniors

54,300 Weld County seniors

156,000 Wyoming seniors

Over one million seniors live in the communities served by 50 Plus Marketplace News.

Source – 50 Plus Marketplace News.

Garden Railways and Classic Toy Trains are both magazines that target the kid in all of us. Train sets offer a past time whose roots reach back over a hundred years. Readers tend to be retired with an average income of over $70,000 and spend over $1800 on the hobby every year. Readers often look to these magazines for recommendations on supplies and new equipment.
These magazines are part of the Technology niche category at Echo Media. Echo Media is a national placement agency that gives you access to a vast selection of niche magazines in a one-stop shop. Below are a few other options in this category.
Nuts and Volts
Wired Magazine
Electronic House

Advertisers looking to reach medical professionals should market their message in medical journals. These targeted publications are focused on sharing the latest research and information available within a specialized medical field to doctors, surgeons, specialists and nurses. Journals cover a range of medical specialties and allow outside advertisers to place ads within the publication. There is very little ad clutter, so ads stand out; and the environment lends credibility to the advertisers running. And while the journals themselves are read by medical professionals – these doctors and nurses are a great source of referral for products and services for their patients.

Chicago (and Chicago suburban population) is the 3rd largest U.S. market.
Chicago Hispanics read community newspapers to obtain information in the following order of priority:

91% read the newspaper that is distributed freely to their home each week.
77% - Advertisements – Display and Classified.
71% - Grocery Store Specials.
63% - Local or Community News.
59% - Local or Community Events.
41% - Entertainment.
12% - News from Country of Origin.
10% - International News.

Less than 3% would pay for a Hispanic Newspaper.

Source – Lawndale News

Nationally syndicated, independent Scarborough Research reports that the seven-day combined AJC print and online reach in the 28-county metro Atlanta market is now 2.15 million adults, an increase of 3.8%. This represents a weekly reach of 58.4% of the adult population in print and online. Within this figure, homeowners comprise 83% of the AJC print audience, and 58% of the AJC.com audience reside in households earning $75,000+ annually. As a result, the combination of advertising in the AJC and on AJC.com delivers an engaged audience of consumers with the disposable income to purchase your goods and services.

Reach the senior population in California as they are preparing for their driving test with the California DMV Senior Driver Handbook. This publication is produced by the California DMV and is distributed in every DMV office throughout the state. It is designed to help seniors prepare for the driving test that is geared specifically to address the driving issues that can hinder safe driving as people age. Advertising in these handbooks is limited to only eight pages per book, giving the advertisers inside the perfect space to connect with consumers in the fastest-growing age segment in the Country.

Kiwi magazine is a growing ‘natural’ parenting magazine. It coaches parents and their young ones on the latest in everyday organics and the healthiest options available. Kiwi does not preach, it merely seeks to guide those who are curious and help families slowly progress to natural and more environmental choices one step at a time. Kiwi magazine can be found on American Airlines, in sampling bags, in email blasts, online, and of course, mailed to your home.
Kiwi is part of the Mind, Body, and Soul niche, as well as the parenting niche, at Echo Media. As a national placement agency, Echo Media is able to offer advertisers the opportunity to test magazines at entry-level pricing. Below are a few more options from the mentioned niche categories.
Natural Awakenings
Organic Gardening
New Parent
Parents Healthy Kids Sampler

TFL Supermarket - Wellness Edition gives advertisers a chance to reach consumers in the act. This magazine could easily be used as a shopping guide since it is located in-store. These “natural” magazines offer limited advertising, assuring that your ad will stand out and be seen. The target of this magazine is always looking for the latest news in organics and recipes, making them a highly receptive audience.

This magazine is part of the Cooking niche target at Echo Media. Echo Media is a national placement agency that gives you to a breadth of media that other agencies cannot. Below are a few other options in this niche category.
Relish
Vegetarian Times
Bon Appetit Name List

The Orlando/Orange County Convention & Visitors Bureau produces two magazine titles, Texture and Orlando Arts. The Orlando/Orange County Convention & Visitors Bureau, Inc. (Orlando CVB) is the only officially recognized sales and marketing organization for the Orlando and Orange County area. Chartered in 1983 as a private not-for-profit organization, the Orlando CVB represents more than 1,450 private businesses that make up the area's tourism industry.
With a combined annual circulation of 144,000, Texture and Orlando Arts reach upscale businesses and companies in the Orlando- Daytona Beach- Melbourne, FL DMA. Texture magazine is distributed to out-of-market relocation prospects and companies along Central Florida’s high-tech corridor. Paid subscribers consist of Wired Magazine readers and local, national and international trade show attendees by the Metro Orlando Economic industry team. Advertisers wanting to reach this market may be interested in other Orlando media offered by Echo Media, such as Orlando Home Improvement and Orlando Magazine.

Horse & Rider, Dressage Today, Trail Rider, Paint Horse Journal and Practical Horseman all target equine enthusiasts. These readers participate in competitions, breeding and trail riding. Their female readers have income upward of $90,000 per year and are willing to spend it on supplements and other enhancements to get the most out of their time riding.

These magazines are part of the Sports niche at Echo Media. Echo Media has access to a large number of low-profile magazines that most advertisers are unaware of. Below are a few other options in this niche category.

American Quarter Horse Journal
Western Horseman
Blood-Horse Magazine

Each issue of Caring4Cancer is a complete roadmap that can take patients all the way from diagnosis through treatment and on to recovery and survivorship. Featured articles in each issue address topics related to diagnosis and cancer therapy, side effect management, nutrition and emotional well-being. This comprehensive coverage combined with a warm, upbeat and positive tone, enables this magazine to connect with all patients even those patients who don’t actively look for cancer-related materials.
This magazine is part of the Health niche at Echo Media. Echo Media is a national placement agency with a variety of print media outlets, insuring a diverse campaign. Below are a few other options in this niche category.
Coping with Cancer
Cure
WebMD the Magazine

As a TRADITIONAL BULLETIN: Taxi ad copy is visible to both vehicular and pedestrian traffic for up to three minutes. The target reads ad copy from 3’ for three minutes verses 800’ at a traffic signal for 20 seconds.

As a MOVING BILLBOARD: Taxis can be taken out of regular service and put on a specific route.

As a ROTARY PROGRAM: Taxis only travel to highly populated parts of the city throughout the day.

As a BUZZ MARKETING: Taxi media can execute promotional activities with STAGING EVENTS, offering BRANDED RECEIPTS, SAMPLING of Products, with Consumer INTERCEPTS, with FREE RIDES, with Print HANDOUTS, with EXTENSIONS, with LENTICULAR, with digital media and much more.

As a TRANSIT MEDIUM: Taxi media captures the eye in unexpected moments. Taxis expose advertising in an uncluttered environment, when people are flagging down the taxi, when people do not expect it.

WHY TAXI ADVERTISING WORKS:

Taxi media delivers one of the LOWEST COST PER THOUSAND (CPM) of all major media.

Taxis deliver a HIGH LEVEL OF REACH AND FREQUENCY by traveling an average of 2,000 miles per week. Taxis facilitate brand enhancement and drive foot traffic.

Taxis are a DEMAND-LED MEDIUM, following the population throughout the day.

Taxi advertising is consuming. Illuminated tops ensure market saturation 18-22 hours per day, seven days a week, all month long.

Taxis offer an EYE-LEVEL MESSAGE, making them dominant within metropolitan areas.

Taxis are NEVER “ZONED OUT.” Ad copy reaches every zone, district and neighborhood.

Taxi advertising offers a STAND-ALONE ADVERTISING MESSAGE, targeting pedestrian and vehicular audiences.

At 14” x 48”, taxi tops are a PERFECT COMPLEMENT to a traditional bulletin program.

Echo Media can help you place a national or market-level taxi top ad.

Pilot Getaways focuses on general aviation travel destinations and aircraft-owner lifestyle. In addition to popular destination features and renowned aerial photography, the magazine features fly-in event calendars, special pull-out sections, celebrity flyer articles and pictorials showing the best content from the last 10 years. Its readers fly more than three times the national average, and seek the latest news and products that increase their flying enjoyment.

This magazine is part of the Travel niche target at Echo Media. Echo Media is a national placement agency that allows you all the advantages of large ad agencies while offering personal service. Below are a few other options in this niche category.

Backpacker Magazine
Where Magazine
Departures

With 4.4 million Hispanics, the New York DMA includes Connecticut, New Jersey, New York and Pennsylvania.

New York State is the 2nd largest Hispanic market in the United States and represents 20.7% of the New York population with 4.3 million people, almost 10% of the total U.S. Hispanic population. New York’s Hispanic buying power makes it the 4th largest market in U.S. at $63.3 billion.

New Jersey’s 759,519 Hispanic adults represent $30.5 billion in buying power, making New Jersey the 6th largest Hispanic market in the U.S.

Hartford, Connecticut is the 34th largest Hispanic market in the United States. There are 238,400 Hispanic adults in Hartford, Connecticut.

Philadelphia, PA is the 17th largest Hispanic market in the United States with 563,500 Hispanic adults.

Echo Media works with a large number of Spanish-language publications in the New York DMA, including: El Diario La Prensa, El Correo de Queens, Viva New York, El Tiempo, 24 Ayllu Times - NY/NJ, Brazilian Voice, CNY Latino, Ecuador News, El Aguila Del Hudson Valley, El Especial - New York, El Latino Expreso - Trenton, El Sol News, El Venezolano - New York, Enterate Hoy - Long Island, Hora Hispana - NY, Impacto Latin News, La Semana - New York, La Tribuna Hispana USA, La Vibra - New York, La Voz de Mexico, La Voz Hispana - New York, Las Noticias - Kingston, Manhattan Times, New York El Nacional, Noticia Hispanoamericana, Noticiero Colombiano Hispano, NYP Tempo, Panorama News, Peruanisimo News, Resumen and Sea Latino - New York.

Art in America is the indispensible art world publication for collectors, critics, artists, dealers, historians and other art professionals. Articles regularly cover the contemporary art world and museum exhibitions. Interviews with leading artists are also a staple of the magazine. Over 85% of the circulation goes to subscribers.

This magazine is part of the Fine Arts niche at Echo Media. Echo Media has access to a large number of low-profile magazines that most advertisers are unaware of. Below are a few other options in this niche category.

The Artist's Magazine
Watercolor Magic
Southwest Art

Reach an Affluent Audience

• 35% household income over $75,000


• 70% professionals


• 88% own their home


• 87% college graduates or higher

Reach a Well-Traveled Audience

• 63% took more than two vacations per year


• 49% traveled outside the U.S. last year


• 9% own a vacation home

Reach a Dedicated Audience

• 89% read each issue of American Archaeology


• 94% find American Archaeology informative

American Archaeology is the only popular magazine that exclusively covers the fascinating subject of archaeology in North America. It is informative and interesting, comprehensive and comprehendible. It is a resource for the veteran archaeologist and the weekend explorer.

Echo Media can help you reach affluent travelers through American Archeology magazine or a host of similarly targeted publications. Echo Media also works with other membership group publications throughout the U.S. and across many demographics.

Mature Living Choices is a digest-sized magazine targeting seniors and their adult children (the baby boomers) on making their next real estate decision. Mature Living Choices can be found in almost 30 markets nationwide, showcasing active adult communities, as well as ancillary-related services. Today’s seniors over the age of 65 are relying on help from their children to make lifestyle decisions for them. Mature Living is the one book where the children can find a community for their family, as well as a community for their parents, in the area of their interest.

This magazine is part of the Senior niche category at Echo Media. Echo Media is a national placement agency that gives you access to a vast selection of targeted magazines and acts as an extension of your media department. Below are a few other options in this niche category.

AARP Bulletin
VFW Magazine
Family Caregiver News Magazine Blow-In

The Hartford/New Haven DMA continues to be an exceptionally strong newspaper market, ranking among the highest in the nation. The Hartford Courant remains the predominant media, delivering a high quality, educated and affluent audience every day. The combined reach of the Hartford Courant and Courant.com gives you and your business access to over 77% of Hartford metro adults.

The Harbor Freight and Greenlinks Woodworkers Resource Packs are now the Harbor Freight and Greenlinks Woodworkers Resource Guides. Both card decks have been reformatted to publish as 5” x 7” coupon booklets. Still mailing to refreshed and updated mailing lists each time, these two programs are giving advertisers a boost by enticing customers to open up the newly formatted mailing with a $150 gift certificate give-away advertised on the front cover. By giving each advertiser its own page of advertising with unique response mechanisms, and still including a card in the middle of the booklet that the recipient can send in requesting additional information on any advertiser, these booklets should perform better than ever for advertisers who have traditionally run in card deck programs, as well as any that has found success in coupon booklets.

Home & Décor magazines are a group of home improvement magazines with distribution across the USA. The total distribution is just over 3,405,000. Home & Décor highlights businesses, increases store traffic and sales while providing consumers with great ideas for enhancing their homes. Home & Décor is delivered by the USPS free to a target audience of high-income, single-family households; this distribution skews toward women.

Each of the different publications has its own frequency and distribution dates. Echo Media has provided direct mail advertising assistance for over 10 years. Contact your sales rep for assistance with the Home & Décor audience and many more locally targeted, home improvement publications such as The Home Mag and Home Magazine Network.

Rural America is one of the fastest-growing population segments in the U.S.

More than 71% of rural counties gained population

Migration of urban dwellers accounted for most of this increase

Fewer rural residents left for cities

Suburban professionals seeking the simplicity of a country lifestyle

Hobby farmers or property owners who buy land (3+ acres)

Metro dwellers who purchase land in the country, but do not aspire to operate a farm

Metro families with children who seek a better life in the country

Boomers looking for a dream home in the country

An affluent group that has built equity in their existing homes and is looking toward retirement. They want – and have the means to build – their dream homes.

Source: U.S. Census Bureau, 2003

3.5% pay increase across the board

7.3% increase in housing allowance

Combat Pay – an extra $450 per month, tax free (with an extra $100 for HDP - Hardship Duty Pay)

2.3% increase in compensation to veterans and eligible family members

What other market is recession-proof? Echo Media works with Military publications across the United States that can be purchased locally or nationally.

Source: The Military Press Newspaper

According to the Brazilian government and corporations like ATT, TAM and Western Union, officially, there are 1.5 million Brazilians living in the United States and they have the highest per capita percentage of money transfer, incredibly in front of the Mexicans that have more than 10 times the amount of people living in this Country.

Florida has the second biggest Brazilian community in the whole Country with more than 270,000 residents forming a massive representation on the south Florida economy.

Total number of Brazilians in principal states – 1,306,000
Total number in other states – 194,000
General Total: 1,500,000

Echo Media works with a large number of niche market publications, allowing you one-stop shop whether you are trying to reach Brazilians, Puerto Ricans or Germans living in the U.S.

Total Adults: Main news/front page is the most widely read section among adult Sunday newspaper readers at 84%.

Gender: After main news/front page, men read local news most (80%).Women read as much (any) advertising as local news in the Sunday newspaper – both at 81%

Age: Sunday newspaper readers 35-44 are twice as likely as those 18-24 to read circulars/inserts/fliers (57% vs. 26%).

Education: Sunday newspaper readers with high school diplomas are more likely to read any advertising (77%) than those with master’s degrees (68%).

Household Income: Sunday newspaper readers with household incomes under $30,000 are more likely to read classified advertising (47%) , than those with household incomes $75,000+ (36%).

Occupation: Sunday newspaper readers in production occupations are more likely to read the sports section (65%) than Sunday readers in professional occupations (47%). Sunday newspaper readers in professional occupations read the entertainment/lifestyle section (56%) more than those in production occupations (32%).

Employment Status: Employed Sunday newspaper readers are more likely to read classified advertising than retired readers (43% vs. 33%). Retired Sunday readers are much more likely to read the editorial section than employed readers (56% vs. 33%).

Marital Status: Married Sunday newspaper readers are much more likely than those who are single to read the business/finance section (42% vs. 26%). Single Sunday newspaper readers are more likely than married readers to read movie listings and reviews (35% vs. 32%).


Source – Media Mark Research, Inc. – Fall 2007 Study

Mobile Home Park Magazines boast over 220,000 monthly readers, that is over 2.5 million readers annually. Over 95% of residents read their Mobile Home Park Magazine from cover to cover.

Mobile Home Park Magazines now serves almost 500 communities throughout Arizona, California and Nevada. Each community provides their own editorial content, which insures that each magazine is read cover to cover. The magazines have an incredible shelf-life of two months or more in 70% of households.

Consider its Values:

• Door-to-door delivery (for over 90% of the homes)


• 64% look to their magazine before the Yellow Pages when looking for assistance


• 225,000+ readers per month and growing in almost 500 communities in Arizona, California and Nevada


• Seniors with money to spend – 37% of readers have annual incomes in excess of $40,000, 44% are retired and 74% are over the age of 50


• 93% of readers own their own homes

Homeowner Statistics:

• 74% age 51+


• 20% age 40-50


• 55% female; 45% male


• 2.8 residents per home

Travel:

• 35% travel 2-3 times per year


• 15% travel 4-5 times per year

Finances:

• 36% annual income of $40,000+


• 44% have net worth of $100,000+


• 79% own their own homes


• 44% are retired


• 37% are employed full-time

Computers:

• 38% have 2 PCs in their homes


• 57% spend 10 hours per week online


• 70% have shopped online recently

Whether you are trying to reach seniors in mobile home parks, in gated communities, or soon-to-be retiree’s looking for senior communities, Echo Media can help.

1. More than 1,000 new military personnel (plus families) are relocated to El Paso every month with an average three- to five-year stay.

2. More than $76 million is paid in salaries every month to military and civilian employees, with an economic impact to El Paso of $1.7 billion annually.

3. Military employees have above average income for El Paso. Because of the many benefits they receive, the military and their families have a great deal of disposable income.

4.Most of the officers and trainers stay in El Paso for at least four years. They buy homes, furniture, appliances, automobiles, etc.

5. There are 85,649 cars registered at Fort Bliss. The military and their families are very mobile and live all over the city; approximately 22,000 live off post.

6. German Air Force personnel and their families, as well as military personnel from 103 other countries, come to Fort bliss for training. They are interested in touring the southwest and buying articles they do not have in their countries.

7.New troops are arriving from Germany and Korea with families, and many more are expected at Fort Bliss: combat brigade, artillery, aviation and other support units for the 1st Armored, adding up to 30,000 more troops & civilians.

Source: Laven Publishing Group

It is everything but ordinary.

4.5 of every 10 individuals in south Florida are Hispanic, compared to only 1.5 of every 10 individuals in the U.S.

About 6 of every 10 individuals in Miami (Dade County) are Hispanic.

The Hispanic population is projected to grow by 16%.

Though south Florida ranks third in terms of Hispanic population, it is #1 for Average Hispanic Household Income, Educational Attainment, and Homeownership.

Nearly half of all south Florida Hispanics have a household income of $50,000+.

Close to two-thirds (61%) of south Florida Hispanics are homeowners, compared to only 49% nationwide.

South Florida Hispanics are also more than twice as likely (34%) than the national average (16%) to have attained at least a college degree.

Source – Claritas 2007

The African-American market of Sacramento is younger than the general market of California’s Capitol City.

More than one-third of African-Americans in Sacramento are younger than 18 years old.

The median age of African-Americans in Sacramento, according to the latest U.S. Census, is 27 years old. This is five years younger than the median age of the general population.

The Sacramento Observer Newspapers help advertisers tap into this market with editorial content appropriate to the audience.

Echo Media has direct relationships with newspapers reaching the African-American market across the U.S.

Source: California State Dept. of Finance

For 51 years, Miramar has hosted the world’s best Military and civilian pilots for its annual Air Show – a spectacle of skill and speed that draws close to one million people. The Miramar Air Show brings an annual economic impact of $30 million to San Diego. Marine Corps Air Station Miramar will present its Air Show in October. Miramar’s annual Twilight Air Show will be held on the Saturday evening.

The Miramar Air Show offers an unparalleled opportunity to reach a market with a broad-based demographic profile. Few advertising or promotional vehicles can offer access to such a large and influential audience at such a low-cost-per-exposure in an atmosphere as dynamic, involving and memorable as that of the Miramar Air Show.

Whatever your marketing objective – moving product, building recognition, enhancing or positioning brand image – air shows can help you accomplish your goals. The Miramar Air Show Annual Program offers excellent exposure. The Air Show delivers an interested and affluent, and ‘captive’ consumer group. This once-a-year program closes in August for an October distribution.

If you are interested in reaching a Military audience or aviation enthusiasts, Echo Media can help.

They are online! Millions of older Americans log on every day. They are in search of information, like everyone else, and should be targeted with special creative. Since this demographic heavily uses the Internet for email and search, text-based advertising should be your first stop in your marketing campaign. This has been historically shown to be a cost-effective direct response medium and will continue to be in the future. In addition to online text, a variety of display ads have been a solid supplement to traditional media, further increasing frequency and recall. AARP and American Legion, for example, have significant unique content available on their site, which is not in the magazine. Online publications can update stories and features in real time while the print editions normally come out on a monthly basis. Thus, readers will likely frequent the websites to get the latest articles and reviews. Display ads vary widely in their effectiveness and should be tested with a variety of ads. Recently, the digital industry has suggested that display ads can create interest in a product, but tend not to result in a purchase directly from the ad.
Online is the ultimate accountable medium. You will know how many people see your ad, how many “responded” to the ad, where they came from, just for starters. You can make creative changes often under an hour and shift budget automatically away from poor responders. TV and radio have no such ability!

Below are a few statistics from a Pew Research study:

Seniors use the Internet less for socializing and entertainment and more as a tool for information searches, emailing and buying products

Researching health information is the third most popular online activity with the most senior age group, after email and online search

According to a 2006-2008 Pew survey, 45% of Americans 65 and older and 70% between 50 and 64 use the Internet

56% of Internet users ages 64-72 and 47% of Internet users age 73 and older buy products online

The St. Petersburg Times Sunday circulation is growing. The Audit Bureau of Circulation (ABC) report shows The Times’ Sunday circulation is up more than 8,000 copies from a year ago. The Times delivers 430,893 newspapers on Sunday and 324,899 copies weekdays. More than ever, The Times is Florida’s largest newspaper.
The Times and its family of products reach nearly 1.5 million people in Tampa Bay every week. They have media options that can be utilized singularly, or in combination, to be cost effective and efficient in reaching your audience.

The full suite of Times’ products include these and many more:

St. Petersburg Times – Florida’s largest newspaper

Tbt* Tampa Bay Times – a free daily aimed at younger readers

Tampabay.com and its millions of visitors every month

Tampa Bay Direct, a turnkey direct mail division

The Latino population in South Jersey is significant and growing. The 2000 U.S. Census counted more than 30,000 Hispanics in Cumberland County.

The Hispanic population in Cumberland County has grown 52% in the past decade and is expected to continue to grow. In Vineland alone, the Hispanic population has grown 27%.

There are large Hispanic communities in the market, including Vineland (30% of the city’s population), Bridgeton (25%) and Millville (10%).

Newspaper readership among Hispanics has increased since 1997 with a high interest in local news, sports, personal finance, sporting events and advertising.

Echo Media works with Nuestra Communidad and a host of other publications serving South Jersey and the Philadelphia DMA. Some of the other titles include: Su Voz - Vineland, El Sol Latino, El Hispano - PA and Al Dia - PA.

Established in 1976, Hanley Wood focuses exclusively on North America's residential and commercial construction industry. With four divisions, Hanley Wood develops magazines, websites, e-newsletters, exhibitions and conferences, and custom marketing and data services that support builders' critical information needs. Hanley Wood Business Media connects buyers, information and manufacturers through a network of publications, online content and in-person opportunities.

The Hanley Wood portfolio consists of the following magazine titles: Concrete Producer, EL Nuevo Constructor, Green Products and Technology, Affordable Housing Finance, Apartment Finance Today, Architect, Builder, Developer and MFE Mutli Family Executive, just to name a few. Please contact your Echo Media sales representative for the entire portfolio and many other trade publications in this category.

287,000 people are reached every week with The Press of Atlantic City

Nearly 7 out of 10 adults read The Press of Atlantic City during an average 7 days

210,400 adults read The Press of Atlantic City for local sales and shopping information, more than all other media combined

PressofAtlanticCity.com has almost 4 million page views per month

Each issue of Caring4Cancer is a complete roadmap that can take patients all the way from diagnosis through treatment and on to recovery and survivorship. Featured articles in each issue address topics related to diagnosis and cancer therapy, side effect management, nutrition and emotional well-being. This comprehensive coverage combined with a warm, upbeat and positive tone, enables this magazine to connect with all patients even those patients who don’t actively look for cancer-related materials.
This magazine is part of the Health niche at Echo Media. Echo Media is a national placement agency with a variety of print media outlets, insuring a diverse campaign. Below are a few other options in this niche category.

Coping with Cancer
Cure
WebMD the Magazine

This paper, published here in the U.S., keeps people directly in tune with current events in their native countries.

El Especial understands the diverse needs of each nationality, thus, the editorial content is right on target…meaningful and relevant.

El Especial in the northeast area has a paid circulation. You can find it at over 5,000 newsstands and supermarkets sold for 50 cents.

Estimated reach is 360,000.

Hispanic Population in Distribution Areas - New York and New Jersey A.D.I.: 4,000,000.

El Especial Northeast Edition has a paid circulation. Distribution: New York, New Jersey.

A newspaper for all Hispanics.

The key appeal of El Especial’s success is its ability to reach out and bridge the gap between the different segments of its Spanish-speaking communities. Whether it is to Puerto Ricans, Cubans, Mexicans, and Dominicans, or Central and South Americans, El Especial caters to the different needs of all Hispanic consumers.

Source: El Especial , U.S. Census, 2000

Realizing the need for a publication focusing on contemporary healthcare issues affecting African-Americans, the publishers of Healthy Horizons launched this newspaper magazine in an effort to assist in the education and enlightenment of its readers regarding serious problems, research and current trends in medicine.

In addition, Healthy Horizons offers information about ongoing and upcoming clinical trials as a regular part of the publication. It reports on what is being done at the national, state and local levels of government, to promote healthy lifestyles. It will publish hotlines, websites and other addresses for readers to use to obtain additional information. It provides tips on how to access healthcare and questions to ask healthcare providers.

Healthy Horizons is circulated in the top 33 markets, covering 37 areas of dominant influence for African-Americans.

The Senior Beacon serves Pueblo and Fremont Counties and other areas of Southeastern Colorado reaching as far south as Raton, NM, as far north as Pinon, CO, as far west as Salida, CO and as far east as La Junta, CO. It is a monthly newspaper dedicated to inform, serve, educate and entertain the senior community in these areas.
The Senior Beacon has been published for over 20 years. The Senior Beacon is distributed in the eastern Arkansas Valley with distribution areas and local advertising throughout the region. Thus proving not only does the Senior Beacon have loyal readership, but also a strong circulation as well.

If you want to reach over 75% of the active seniors in Southern Colorado, you need to be in the Senior Beacon.

Contact Echo Media today inquire about The Senior Beacon and over 8,000 other print media.

The metro Denver Hispanic population is over 645,000 making it the 14th largest Hispanic market in the Country.

• Metro Denver is now more than 20% Hispanic, which equates to one of every five people in the market.


• Denver’s Hispanic population is growing at more than triple the rate of the rest of the Country.


• Denver’s Hispanic population grew 89% between 1990 and 2000 and another 30% since 2000.


• Three of every ten newcomers are Hispanic.


• Half of Denver’s Hispanics have lived here for less than 10 years and 44% are foreign born.


• Denver’s Hispanic market controls $17 billion of local retail spending.


• Denver’s Hispanics have an average household income of over $56,000, and one in five have a household income of over $75,000.


• enver’s Hispanic market is extremely young: over half of Hispanic adults are under age 35.


• Almost 50% of Denver Hispanics say Spanish is their dominate language or say they speak/read in Spanish and English equally.


• Denver’s Hispanic Effective Buying Income average (EBI) of $56,640 ranks 9th among the top 20 Hispanic markets. (Source: Global Insight, The Hispanic Consumer Market)


• Denver is the 6th fastest growing of the top 20 Hispanic markets. (Source: Nielsen Universe Estimates)


• 6,400 Denver Latinos are planning on buying a home next year, making the Latino market a prime target market for new home sales. (Source: Denver Scarborough Report)


• Denver Hispanics contribute over $1 billion plus in real estate investment, a market we can no longer ignore. (Source: Denver Scarborough Report.)

So how do we reach the Denver Hispanic market? The answer is Viva Colorado!

70% of Hispanics have one or more children in their household, and unfortunately, there is very little local parenting information available in Spanish. The Padres de Hoy target audience is readers who are parents or planning on becoming parents. Its focus is to provide information on the challenges of parenting along with positive parenting techniques for families to “grow together.”

Hispanic Parenting Topics Include:

• Making purchasing decisions for children


• Saving for a child’s college education


• Importance of education, values and personal growth


• Safety and health-related issues


• Technology and Internet

Editorial Vision:

• 0-5 years – Tips for expecting parents; Baby-proofing your house; How to choose a daycare


• 6-12 years – Getting ready for high school; Developing a routine; Getting homework done and tutoring


• 13-17 years – Curfews; Driver’s licenses; Buying a car; Choosing the right college

Distribution:

• 48”, full-color, pull-out supplement on white, heavy stock paper


• Monthly distribution


• Chicago: 160,000 copies (100,000 inside Hoy Friday and 60,000 inside Fin de Semana)


• Los Angeles: 145,000 copies (inside Hoy Friday)


• Interactive digital version available online

Echo Media not only helps you access Padres de Hoy, but can also help you advertise to Hispanic families nationwide. Our proprietary site, Echo-Latino.com, isolates these media options on one website for ease of use.

Circulation - Outdoor News is mailed directly into the homes of avid outdoor enthusiasts who have voted with their wallet to receive the publication. The group spans seven states, including: Illinois, Ohio, Minnesota, Michigan, Pennsylvania, New York and Wisconsin. Total unduplicated coverage is roughly 250,000.

Coverage - Paid subscribers and newsstand distribution provide the most thorough coverage available in outdoor publishing. Pick a state or combine all seven states and compare it to other outdoor publications. These publications offer certified circulation audited by the U.S. Postal Service, which are backed up with real numbers and proven delivery.

Timeliness – Their frequency provides shorter lead times, resulting in greater flexibility for advertisers. The increased frequency benefits subscribers, too. Fresh and relevant news coverage provides more thorough readership and better advertising response.

Marketing and Promotion - Outdoor News promotes subscription sales by directly mailing copies of the paper to potential subscribers, distributing extra copies at trade shows, and providing promotional copies at many conservation group banquets and other events.

As the only home and lifestyle magazine with a healthy, green focus, Natural Home has been consistently named among the top ten Lifestyles of Health and Sustainability (LOHAS) magazines. Its readers fit the profile of the $230 billion LOHAS market; a psychographic category that defines an exploding market of value-driven consumers who buy based on environmental and social issues, and influence others to do the same.

Echo Media can help you reach value-driven consumers through Natural Home and similarly targeted publications.

Source: 2006 Subscriber Study, Signet Research

Advertisers looking to target seniors with their advertising and products should look no further than senior-oriented PIPs. You can reach qualified prospects for your products by riding along in the packages of other companies that have already done the work to acquire the best mail-order-buying seniors in the Country. By arriving in the consumer’s anticipated package, your insert receives the implied endorsement of a company that the senior is already comfortable doing business with. There are numerous programs that are currently on the market allowing these opportunities, including the Dr. Leonard’s PIP, Footsmart PIP, Arizona Mail Order PIP, the Blair PIPs, and the Medals of America PIP. Echo Media can put a detailed recommendation together matching the demographics of the customer that you are targeting with the detailed demographics of these senior-oriented programs.

In 1985, a group of journalists with a common goal discovered the need for a modern and lively weekly newspaper. Through their efforts and enthusiasm they made it a reality, convinced that it would be successful.

From the initial print order of 10,000 copies, El Especial’s weekly circulation has grown in 20 years. The tremendous growth parallels the increase in Hispanic consumers whose population has more than doubled from 14.6 million to 41.3 million.

Together with this growth, El Especial has developed a sophisticated distribution system that enables them to effectively target the fast-growing Hispanic population throughout New York and New Jersey. Today, El Especial is a vital part of the vast and diverse Hispanic community.

El Especial’s attractive journalism and its variety of features appeal to the whole family. Advertisers continue to enjoy the success of using El Especial’s power to communicate and sell.

Certified Audit Circulation (CAC) Pending

Pueblo Publisher, Inc’s community newspapers have welcomed guests into the homes of thousands of local readers throughout the Northwest Valley. They have paid to become subscribers and they look forward to the papers’ arrival each week. Every issue is loaded with news and information about their neighborhoods and is packed with a wide variety of special offers, products and services from local businesses and area merchants. Their readers are buyers with a strong consumer profile.

These papers don’t waste space telling subscribers about national or international affairs. Their exclusive local focus is on the community where readers live, work, study and play. Readers want to know about developments and decisions that will have a direct impact on their lives and families. They also want to know if they can purchase desired goods and services locally, providing a direct return to their own community. Informed readers make informed buying decisions.

Pueblo Publisher, Inc.’s papers include: Peoria Progress, The Pulse, The Luke Air Force Base Visions, The Glendale Star, The West Valley Career Quarterly, Health and Wellness Quarterly, Peoria Times and the Village Reporter. In addition, they offer the Glendale Star Online and Peoria Times Online.

Echo Media works with the Pueblo Publishers and a large number of other community newspaper groups across the U.S., as well as a large number of Military publications.

The New York Times republishes content weekly in large print tabloid format . This publication with an average reader age of 62 is nationally distributed with a concentration of 41% of its readers in the Northeast. Both the trusted brand name of the New York Times, and the highly targeted audience make this an excellent choice for advertisers trying to tap into the senior market.

Echo Media works with Senior publications on a local and national basis.

Hispanic households spend more on groceries, telecom, gas and motor oil, children’s clothing and footwear. Compared to the general market, Hispanics spend about the same proportion on restaurants, alcoholic beverages, housekeeping supplies, furniture, appliances, women’s clothing, and personal products and services. Hoy reaches nearly one million adult, 18 plus readers each week. Nearly all Hoy readers are of Hispanic descent and the majority is Spanish-dominant or bilingual.

Hoy covers two major Hispanic markets: Chicago and Los Angeles.

Chicago:

• 1.9 million Hispanics


• 474,000 Hispanic households


• 62,000 (M-Th); 100,000 (F) distribution


• Free


• Fin de Semana weekend, address-specific, home-delivered, 300,000 distribution, zone by zip


• Preprints: Thur, Fri, Weekend

Los Angeles:

• 7.9 million Hispanics


• 1.9 million Hispanic households


• 75,000 (M-Th); 145,000 (F) distribution


• Free


• Fin de Semana weekend, address-specific, home-delivered, 500,000 distribution, zone by zip/sub-zip

Echo Media can help you reach Los Angeles and Chicago, or any other U.S. DMA through its Hispanic newspaper network.


Preprints: Friday & Weekend Source: Selig Center for Economic Growth, The Multicultural Economy report, 2008 Synovate.

With a unique readership of more than 237,900, Salt Lake magazine provides advertisers with an opportunity to dominate this affluent market. On average 122,200 people along the Wasatch read each issue. For every one copy produced, over four people are reading it. The magazine is distributed in rooms at prominent hotels in Park City and Salt Lake City, as the Grand America, Marriott, the Canyons Resort, Hotel Park City, The Hilton, and many others, and is also distributed to over 100 professional office locations, which even further increases your advertising reach.

No other magazine reflects living in the Mountainwest like Salt Lake magazine, making it the #1 resource for residents, as well as cultured and affluent visitors and new arrivals looking for the best the region has to offer. Salt Lake magazine has been the premier showcase for the best in food, people and culture around the Mountainwest for the past 18 years.

Echo Media works with a network of national, market-specific magazines that target affluent readers. If you are targeting high household income consumers, market-level magazines may be your solution.

Estadio is Atlanta’s #1 Spanish sports newspaper, founded in April of 1997. Estadio targets the Hispanic community of Atlanta and surrounding cities by providing the latest sporting event news on the local, national and international level. Estadio is accredited and recognized by the: Atlanta Braves, Atlanta Falcons, Atlanta Thrashers, Atlanta Silverbacks, Atlanta Hawks, NBA, MBL, MLS, NFL, NHL, WUSA, CONCACAF, Formula One, U.S. Soccer and PTA. It is also acknowledged by international news agencies such as NOTIMEX, AFP, AP, EFE and NEWSCOM. Estadio also covers more than 45 amateur Hispanic leagues in Atlanta, such as soccer, basketball, boxing and baseball.

For advertisers looking to reach the lucrative audience of Grandparents, there is no easier way to achieve this than through list rental. Many catalogers offer complete lists of known grandparents for advertisers to rent (i.e. Woman Within Grandparents List and Oxmoor House Seniors & Grandparents List). These lists consist of people who are known to buy products from catalogs or online who have identified themselves as grandparents. Another option for advertisers to consider in the list arena is compiled lists of grandparents (i.e. Catholic Grandparents) – these lists have been put together based on information known about the lifestyles of the people on the list and can be an effective way to reach a larger audience of grandparents. Targeting Grandparents through list rental can be especially effective because of how easily lists can be carved up to encompass other demographics such as income levels, geographic locations, and many other factors that advertisers can use to make sure that the pieces they are mailing out are reaching the most qualified prospect lists. Echo Media can identify the best prospective lists of Grandparents for your next direct mail campaign.

The Lakewood Ranch edition of the Bradenton Herald was launched in 2007 and continues to grow. It is delivered on the doorsteps of subscribers in the fastest growing community in Manatee County. The Lakewood Ranch Herald is a “down-home” community newspaper that provides sophisticated coverage of metro, state, national and world news seven-days a week to affluent readers. Sixty percent of households in Lakewood Ranch have a family income of $150,000 or more. With this initiative, the Herald’s circulation in this area has expanded and grown at a rate of 50%, giving you the opportunity to reach this affluent audience every day with your advertising message.

Nearly three-quarters (73%) of South Florida Hispanics have Internet access, compared to only 59% nationwide.

South Florida also ranks well above these other large Hispanic markets for Internet access: Los Angeles (52%), New York (62%), Houston (64%) and Chicago (65%).
In South Florida:

• 6 of every 10 Hispanics have accessed the Internet in the past month.


• 68% of these online Hispanics have made an online purchase in the past year; and of these, 45% have spent $500 or more.


• 56% of these online Hispanics are spending 5 hours or more online in an average week.

Sources: Scarborough Multi-Media Study, Release 1 2008; Synovate U.S. diversity Markets Report, 2008

Out of the top 5 largest Hispanic markets by population, South Florida represents the Miami-Ft. Lauderdale DMA

The Wilkes-Barre/Scranton demographic area is ranked the number one newspaper readership market in The Nation. The Times Leader is Luzerne County’s most read newspaper reaching 109,088 readers daily and 115,740 on Sunday. Combine its print product with its web site audience of 230,000 unique visitors monthly, and The Times Leader is viewed by a lot of eyes. It has continued to increase readership, and as a result, delivers more exposure to your advertising message. Its community publications include: The Dallas Post, The Abington Journal, Sunday Dispatch, Weekender, Community Extra, and a new Spanish-language paper, El Mensajero.

Stand Firm is a digest-sized, Christian-focus magazine that targets men. These readers tend to drive sedans or SUVs, as well as watch sports. Outdoor interests include hunting and fishing, in particular. Most of his time is spent with family, whether it is at a restaurant or on a vacation.
This magazine is part of the Christian niche category at Echo Media. Echo Media is a national placement agency that gives you access to a vast selection of niche magazines and acts as an extension of your media department. Below are a few other options in this niche category.

Children's Ministry Magazine
Episcopal Life
Guideposts

• It is the only Hispanic daily newspaper in the Nation with growing circulation!


• Between September 2007 and March 2008, circulation jumped to over 1,300 additional copies each day. On Sundays, that increase rose to over 1,700 copies.


• While many Hispanics in the Miami-Dade core market area are bilingual, 50% prefer to speak Spanish.


• Adding el Nuevo Herald to your media buy will ensure a successful reach of the general market.

Sources: Scarborough Multi-Media Study, Release 1 2008; Fas-Fax September 2007 and March 2008

MHMC Core Market Area: South Broward, Miami-Dade and Monroe counties

Allegheny County Senior Resource Guide is a comprehensive guide to Senior Housing, Health at Home, Health Services, Professional Services, Care Management and Community Resources in the city of Pittsburgh and surrounding areas, including the counties of Allegheny and West Westmoreland. It is designed for seniors, family caregivers and senior service professionals.

The entire region offers a variety of housing options, senior services and lifestyle options appealing to seniors and their families. This makes the Pittsburgh area a prime target for advertisers reaching the senior market.

The Allegheny County Senior Resource Guide is a 100-page publication. It has a great retention rate; making its 20 pages of advertising space ideal for marketers. This is an annual publication with a circulation of 30,000. It is distributed to more than 700 established Pittsburgh Senior News sites.

Power Cruising has an audience with high disposable income, a passion for enjoying life, and a proven commitment to acquiring gear and services to enhance their boating experience. These cruisers range from 30-70 feet in length and are equipped for vacations. They spend about 60 days per year on their homes at sea. Articles include information about unique destinations, boat reviews, and discuss the latest improvements and technology.

This magazine is part of the Travel niche at Echo Media. Echo Media is a national placement agency that allows you all the advantages of large ad agencies while offering personal service. Below are a few other options in this niche category.

Cruise Travel
Escapees
Scuba Diving

Hemmings Classic Car, Motor News and Sports & Exotic Car feature inspiring, creative and imaginative photography that presents cars in an exciting, prominent manner, showcasing these wonderfully styled American automobiles at their very best. In-construction photographs of the entire restoration process will show the readers just what it takes to produce a concourse-quality, show-winning restoration, while the magazine's large-size format and use of quality-coated paper throughout its pages will bring out the beauty of these inspiring automobiles in vivid four-color from cover to cover.

These magazines are part of the Automotive Enthusiast niche at Echo Media. Echo Media is a national placement agency that allows you all the advantages of large ad agencies while offering personal service. Below are a few other options in this niche category.

Classic Trucks Magazine
Old Car Trader
Car Collector Magazine

In an era when target marketing is becoming increasingly effective, Shooting Sportsman is the obvious choice for companies specializing in wingshooting and shotgun-related products and services. If your company focuses on fine shotguns, upland hunting, waterfowl hunting, clay target shooting, or bird dogs, Shooting Sportsman is the best way to deliver your marketing message to affluent sportsmen.

This magazine is part of the Sports niche at Echo Media. Echo Media has access to a large number of low profile magazines that most advertisers are unaware of. Below are a few other options in this niche category.

Field & Stream
American Field
Gray's Sporting Journal

• The QC area is a unique bi-state area with even growth in each state.


• The QC area includes Scott, Rock Island, Henry and Mercer counties.


• The QC area is encircled by Interstates 74, 80, 88 and 280.


• Transportation includes rail, waterway/barge, motor freight, and the QC International Airport with a U.S. Customs Port of Entry.


• Davenport and Rock Island recently ranked Most Livable Small City(ies) in the U.S.*


• The QC recently ranked 4th Best Place for Cost of Living** and 2nd Most Affordable Housing Market.***

*Source: U.S. Conference of Mayors
**Source: Forbes Magazine
***Source: National Assn. of Home Builders

Asian-Americans are the wealthiest, most-educated, and fastest-growing demographic group in America today. They tend to be urbanized, travel extensively, engage in business, and embrace cutting-edge technology. The Asian-American buying force exceeds $150 billion a year, but only recently, many major corporations have realized the significance of this market to their future earnings.

One of the largest Chinese markets in America, Southern California, comprises the largest Asian and Pacific Islander population in the Nation. Asian and Pacific Islanders account for 1.7 million people in the area’s overall population. The ethnic Chinese community is the largest subgroup and represents 25% of the total Asian and Pacific Islander population. In the metropolitan Los Angeles area, approximately half of the Chinese population is from the wealthy island of Taiwan.

For decades, Southern California has been the nexus of immigration to America. More than half of the new immigrants from Asia settled in California year after year. 85% of these people read a Chinese-language newspaper on regular basis. According to a Census projection (2000), the total Chinese population in Southern California is approximately 600,000.

Source – Chinese L.A. Daily News and Taiwan News

Real Food magazine leverages your marketing message by the extended exposure it receives in a content-rich magazine format, attracting readers to invest more of their time and attention to your brands. Real Food is co-branded to a national network of fine food retailers, and readers already have a relationship with a grocer who carriers your product.

This magazine is part of the Cooking niche at Echo Media. Echo Media is a national placement agency that allows you all the advantages of large ad agencies while offering personal service. Below are a few other options in this niche category.

Bon Appetit
Cooking Light Magazine
Gourmet

Art in America is the indispensable art world publication for collectors, critics, artists, dealers, historians and other art professionals. Articles regularly cover the contemporary art world and museum exhibitions. Interviews with leading artists are also a staple of the magazine. Over 85% of the circulation goes to subscribers.

This magazine is part of the Fine Arts niche at Echo Media. Echo Media has access to a large number of low-profile magazines that most advertisers are unaware of. Below are a few other options in this niche category.

The Artist's Magazine
Watercolor Magic
Southwest Art

Year-round sportsmen consider Fur-Fish-Game to be their most important source of new product information, as well as their source of editorial for their favorite outdoor activities. This results in a monthly magazine that offers its advertisers a unique and responsive market. 88% of the readers depend on the magazine as their most trusted source for outdoor information.

This magazine is part of the Sports Fans niche at Echo Media. Echo Media is a national placement agency that gives you to a breadth of media that other agencies cannot. Below are a few other options in this niche category.

Cabela's Outfitter Journal
Field & Stream
Gray's Sporting Journal

Solano Magazine, distributed within the Sacramento-Stockton, CA DMA, is perfect-bound printed on glossy, text stock. Established in 2003, Solano Magazine has a contemporary look and editorial voice that comprehensively represents the region. Solano Magazine has gained popularity and recognition because it answers a strong demand from area residents as the guide to good life in Central Northern California.
Solano Magazine links the metropolitan areas of Central Northern California between San Francisco, Sacramento, Napa and Walnut Creek - the Solano region. Its residents are affluent and influential consumers that bring over $60 million in annual sales to the region.
Advertisers are able to reach this region, Sacramento-Stockton, and many others within California through Echo Media’s extensive market-specific media programs. For more publications like Solano Magazine (Sacramento Magazine, Sierra Style Magazine - Folsom El Dorado Edition, and Sierra Style Magazine - Roseville Edition), please contact an Echo Media sales rep.

A time-honored profession, as well as a hobby, sewing and quilting is a part of America. The magazines below assist their female readers develop their skills with decorating clothing and a wide variety of cloth materials. These readers spend over eight hours per week with their sewing projects. Readers look to the editorial and advertisements for pattern ideas, new materials and better techniques.

These magazines are part of the Crafting niche at Echo Media. Echo Media is a national placement agency that gives you a breadth of media that other agencies cannot. Below are a few other options in this niche category.

Designs in Machine Embroidery
Just CrossStitch
Quick Quilts
Quilter's Home
Quilters Newsletter
Sew Beautiful
Sew Stylish

Woodwork and American Woodworker keep with an American tradition of carpentry. These magazines are for serious enthusiasts who want advanced design options. These magazines have reader incomes over $80,000 and most have their own home-woodworking shop.

This magazine is part of the Crafting and Home Decor niches at Echo Media. Echo Media is a national placement agency that gives you a breadth of media that other agencies cannot. Below are a few other options in this niche category.

Make Magazine
Family Handyman, The
This Old House

Hemmings Classic Car, Motor News and Sports & Exotic Car feature inspiring, creative and imaginative photography that presents cars in an exciting, prominent manner, showcasing these wonderfully styled American automobiles at their very best. In-construction photographs of the entire restoration process will show the readers just what it takes to produce a concourse-quality, show-winning restoration, while the magazine's large-size format and use of quality-coated paper throughout its pages will bring out the beauty of these inspiring automobiles in vivid four-color from cover to cover.

This magazine is part of the Automotive Enthusiast niche at Echo Media. Echo Media is a national placement agency that allows you all the advantages of large ad agencies while offering personal service. Below are a few other options in this niche category.

Classic Trucks Magazine
Old Car Trader
Car Collector Magazine

Iron Man readers are serious about training and passionate about exercise and nutrition. Iron Man is the road map to muscle and strength development—a tool to forge the mind and body into a unified source of personal power. Iron Man provides innovative powerful photography that sets the standard worldwide. The readership stretches from professional bodybuilder to neophyte.
This magazine is part of the Active Lifestyle niche at Echo Media. Echo Media is a national placement agency that gives you access to a wide array of magazines at a fraction of the cost. Below are a few other options in this niche category.

Fitness Magazine
Men's Workout
Max Sports & Fitness

PCPhoto is an extremely “readable” and helpful magazine designed to stimulate, encourage and entertain readers so they can be more satisfied with the photos they create. This magazine includes the usual industry news and product coverage, as well detailed guidance on purchases and how to use them. These readers are early adopters in the industry and are eager to buy the latest and greatest gadgets.

This magazine is part of the Technology niche at Echo Media. Echo Media is a national placement agency that gives you to a breadth of media that other agencies cannot. Below are a few other options in this niche category.

Macworld
Photoshop User
Wired Magazine

ADDitude provides consumer-friendly health reporting medical news and lifestyle advice for families and individuals affected by ADD. Informative and inspiring, each issue is filled with timely articles focusing on real people living with this disorder. Drawing on an Editorial Advisory Board of leading medical and scientific experts and on editors who keenly understand readers’ needs, ADDitude has become a trusted resource that many readers simply wouldn’t want to live without.
This magazine is part of the Health niche at Echo Media. Echo Media is a national placement agency with a variety of media outlets ensuring a diverse campaign. Below are a few other options in this niche category.

Cure
WebMD the Magazine
Diabetes Digest

Every issue of Camping Life magazine reaches family-camping enthusiasts. These readers are among the most active campers and heaviest users of camping products you will find. Because of the detailed and product-oriented nature of the editorial, these readers are also among the most informed and knowledgeable campers in the park.

This magazine is part of the Sports Fans niche at Echo Media. Echo Media is a national placement agency that gives you to a breadth of media that other agencies cannot. Below are a few other options in this niche category.

Cabela's Outfitter Journal
Field & Stream
Outdoor Life

Mustang owners know where to turn for the best advice on how to make their cars look and perform better. Mustang Monthly’s specialized editorial package covers everything from do-it-yourself recommendations to the history of the Mustang. It is the only magazine on the market that caters strictly to the Mustang hobby, from vintage to late-model vehicles.
This magazine is part of the automotive enthusiast niche category at Echo Media. Echo Media is a national placement agency that allows you all the advantages of large ad agencies while offering personal service. Below are a few other options in this niche category.

Auto Trends
Car and Driver Magazine
Hagerty's

Country's Best Log Homes focuses on milled log homes. The magazine helps consumers fulfill their dream of living in a log home by providing them with all the information they need to properly design, buy, build, maintain and decorate their milled log home. It contains articles, helpful columns and beautiful color photography.
This magazine is part of the Home Decorating niche at Echo Media. Echo Media is a national placement agency with volume relationships we use to your advantage. Below are a few other options in this niche category.

House Beautiful
Lodges
Mountain Homes

Hunting magazines that focus on the sport of deer hunting entice male readers who need serious equipment to have an effective hunt, and rely on the latest news and products covered in these magazines. These hunters are generally blue-collar with household incomes around $83,000. On average, 61% have taken a hunting trip in the last 12 months and spent over $500.

These magazines are part of the Sports niche at Echo Media. Below are a few of the magazines that cover deer hunting.


Bowhunter
Petersen's Bowhunting
Petersen's Hunting
North American Whitetail

Energy Times readers are affluent, educated and concerned with their health. By making the extra effort to shop in health food stores (as opposed to mass retailers), they are demonstrating their sophistication and dedication to the health industry. With a broad range of editorial topics covering everything from health-conscious celebrities to a monthly update of Congress' efforts to regulate this industry, Energy Times is the best way to reach these consumers.

This magazine is part of the Mind Body Spirit and Health niches at Echo Media. Echo Media is a national placement agency that gives you a breadth of media that other agencies cannot. Below are a few other options in this niche category.

Body + Soul
Delicious Living
Natural Awakenings

Internationally acclaimed as one of the Country’s most innovative professional theatre companies, Actors Theatre presents a diverse range of classical and contemporary works in over 500 performances during its 35-week season. Many of the world’s most talented theatre artists are attracted to its stages. The Audience Group offers advertisers the opportunity to play center stage to a captive audience of regional music lovers, dance enthusiasts and theatre-goers (80% of whom take their Audience booklet home for sharing and referral*). Advertisers can reach these artists, and the consumers who come to see them, through three publications: Audience Louisville Ballet, Audience Louisville Orchestra and Actors Theatre of Louisville Audience Program. Actors Theatre is a separate program guide for Actors of Louisville productions.
The Louisville Orchestra offers several series designed to please the musical palates of all ages and sensibilities. The Louisville Ballet draws a devoted audience of nearly 60,000 each year coming to see the classical and edgy contemporary works displayed.

*Source: The Audience Group readership survey

Italian America magazine has news and feature articles on issues of national importance to Italian-Americans. Also at the heart of the magazine is the path to U.S. citizenship. Tips and information to naturalization are regularly featured to help readers become part of the American dream. These readers are strong supporters of Italian products and tend to live near large cities.
This magazine is part of the Ethnic niche at Echo Media. Echo Media is a national print placement agency that allows you all the advantages of large ad agencies while offering personal service. Below are a few other options in this niche category.

Brazilian Voice
Chinese World Journal
Irish Echo

Triangle East magazine profiles the people, places and stories that give Eastern Wake and Johnston counties that "down-home" feel. The combination of free distribution along with targeted mailed delivery offers advertisers the best of both worlds with high impact, high visibility and high return.
Triangle East’s sister publication, called Cary Magazine and launched in 2004, distributed the Cary, Apex, Morrisville, Fuquay-Varina and Holly Springs areas. Cary Magazine has a controlled circulation of 25,000 issues every two months.
Both Triangle East and Cary Magazine are quality life publications focused extensively on the growing market of Raleigh-Durham, NC. Echo Media can place your business in the hands of these consumers.

Akron Life & Leisure is distributed to affluent consumers living in or visiting Akron and the surrounding region of Summit, Portage, Medina and Stark Counties, and sold in prominent retail locations throughout the Cleveland, OH DMA. 78% of all copies are paid for; consumers turn to this publication for the community’s charitable endeavors, where to eat and where to shop. Akron Life & Leisure readers have a median household income of $100,000+.
For over 10 years, Echo Media has provided print advertising assistance. Let us help you reach the consumers of the Cleveland market through media, such as Akron Life & Leisure, Cleveland Magazine and many more. Contact an Echo Media sales rep today.

The precisely-targeted customers who receive drinks magazine have been identified as high-volume, loyal customers of fine wines and premium spirits. They have made their names, addresses and other personal details available to retailer partners so that they might receive added value communications like drinks. Core consumers fall between the ages of 30-60 with an average household income of $139,000.

This magazine is part of the Cooking niche at Echo Media. Echo Media is a national placement agency that allows you all the advantages of large ad agencies while offering personal service. Below are a few other options in this niche category.

Food & Wine
Draft Magazine
Fine Cooking Magazine

Petersen’s 4Wheel & Off-Road is the world’s largest enthusiast magazine of its kind. It features light-trucks modified for off-road adventures. Editorial focuses on performance modifications and new products to enhance your vehicle. On average, readers are males in their mid 30s with a mean income of $66,424.

This magazine is part of the Automotive enthusiast niche at Echo Media. Echo Media is a national placement agency that allows you all the advantages of large ad agencies while offering personal service.

Below are a few other options in this niche category.
Muscle Mustangs & Fast Fords Magazine
Off-Road Adventures
Road & Track

Aero Trader is the top classified publication for anything that flies. From helicopters to private jets, this magazine has an enormous variety to select from. Complimentary parts and service industries are also often found in this magazine. Interior pages are on newsprint and covers are glossy.
This magazine is part of the Travel niche at Echo Media. Echo Media is a national placement agency that allows you all the advantages of large ad agencies while offering personal service.
Below are a few other options in this niche category.
Aspen Peak
Business Jet Traveler
Cessna Owner

Digital Photo Pro magazine is a blend of artistic inspiration and digital technology information for professional and advanced photographers. This magazine is distributed to active professional photographers through specialty retail stores and newsstands. Its customer traffic consists of photography students, professional photographers, and high-demographic enthusiasts, including photo stores, consumer electronics stores, college and major bookstores.

Echo Media has provided print advertising assistance since 1992. If you want to reach photo enthusiasts, take a look at the other opportunities we have here at Echo Media: Outdoor Photographer, PC Photo, and Digital Camera Magazine. Please contact your sales rep for more information.

Washington Life magazine is an audited luxury lifestyle, controlled-circulation magazine in the Washington D.C., Hagerstown, DMA. Each issue features editorial on the area’s wealthiest and most fashionable people, and a who’s who list of area residents. Washington Life provides exclusive insight to parties, galas and local events. The Washington Life reader demographic is: 56% female, with an average age of 36, and an average household income of $500,000.
Other publications targeting the Washington D.C., Hagerstown, DMA include: Capitol File, DC Modern Luxury, Washingtonian, Washington Post Magazine.
An Echo Media sales rep can assist you with your print media placement needs.

The Amici Journal is a great way to reach the Italian community of Chicago. The Amici Journal provides information pertaining to the history of Italian art and offers an introduction to the most important artistic styles of the Italian-American (Romanesque, Gothic, Renaissance and Baroque). The Amici Journal explores the cultural, culinary and other lifestyle aspects of present day Chicagoans, including highlighting various Italian-American organizations and the past and present contributions of Italian culture and art in the community. Italian-Americans are the fifth largest ethnic group in the United States, according to the U.S. Census Bureau.

Other Chicago media opportunities include: Chicago Magazine, Chicago Bride, Chicago Gallery News.
Let Echo Media assist your advertising needs in any national, regional or local magazine.
Source: U.S. Census Bureau

Workbench Magazine is a great source for home improvement ideas, and will actually walk you through the project. These details lend themselves to the need for the products referenced in the project. Any home improvement vendors would be a welcome addition. With a circulation of over 300,000 reaching do-it-yourself home owners, this magazine has a powerful demographic reach.

This magazine is part of the Home Décor niche at Echo Media. Echo Media’s agency status and volume discounts allow you to buy more for less, therefore increasing your ROI. Below are a few other options in this niche category.


Company Store Catalog Inserts

Fine Homebuilding

Elle Décor

Target a variety of fishermen: from fly fishing to shallow water fishing, there is a magazine that will help you reach that consumer. These magazines provide cutting edge information on fishing techniques and gear. Whether you are new to fishing or a veteran, these magazines provide insight and tips along with all of the latest fishing spots and consumer goods.

Fishing magazines target:

Higher income consumers: over $100,000

Boat owners 60%

People who fish over 40 days a year

Take a look at what is available:

Fly Fishing in Salt Waters

Shallow Water Angler

American Angler

Fly Tyer

Eastern Fly Fishing

Northwest Fly Fishing

In-Fisherman

In-Fisherman Walleye In-Sider

The Fisherman

Fly Rod and Reel

Musky Hunter

Geographic Distribution of the Hispanic Population: 2000 to 2007

Rank	State	Population Size
1	California	13,074,156
2	Texas	8,385,139
3	Florida	3,646,499
4	New York	3,139,456
5	Illinois	1,886,933

Hispanic Origin by Type: 2007

Type of origin	Number	Percent
Total	44,252,278	100.0
Mexican	28,339,354	64.0
Puerto Rican	3,987,940	7.9
Dominican	1,217,220	5.2
Central American	3,372,090	7.6
South American	2,421,297	5.5
Other Hispanic	3,394,089	7.7

Hispanics have impressive buying power and spending habits.
*Hispanic households spend more on: groceries, telecom, gas and motor oil, children’s clothing and footwear.
*Compared to the general market, Hispanics spend about the same proportion on: restaurants, alcoholic beverages, housekeeping supplies, furniture, appliances, women’s clothing, and personal products and services.

Source: U.S. Census Bureau, 1970, 1980, 1990 and 2000 Decennial Censuses; Population Projections, July 1, 2010 to July 1, 2050.

Boating enthusiasts have a number of choices as to what they boat in and where they choose to take their boat. You can target them all or drill down to niche boating products. These publications reach the full spectrum, from sailing vessels to high-powered racers and wooden boats to fiberglass. These readers live, play and race the boats they own, and look to these magazines for maintenance tips, the latest news and accessories to make their boats more enjoyable.
The below magazines are part of the Sports Fans niche category at Echo Media, as well as Active Lifestyles. Echo Media is a national placement agency that gives you access to a vast selection of niche magazines and acts as a one-stop shop for your all of your media needs.

• Boating World


• Boating Sportsman


• Houseboat


• MotorBoating


• WoodenBoat


• Sail Magazine


• International Yachtsman

Founded in 2003, Sierrastyle Publishing produces local and regional magazine titles: Sierra Style Magazine - Folsom El Dorado Edition, Sierra Style Magazine - Roseville Edition and FoothillStyle Magazine. These magazines present geographically-targeted editorial and saturated distribution providing advertisers with a high level of effectiveness, and reaching a combined circulation of 60,000 consumers. These magazines are distributed within the Sacramento, CA DMA.

• Sierra Style Magazine - Folsom El Dorado Edition mails 10,000 copies directly to homes and the balance are distributed to over 150 high-traffic retail and professional businesses in the area.


• Sierra Style Magazine - Roseville Edition mails 10,000 copies directly to homes and the balance are distributed to hundreds of high-traffic retail and professional businesses in the area.


• FoothillStyle Magazine mails 5,000 copies directly to homes and the balance is distributed to hundreds of high-traffic retail and professional businesses within the area.

Consumers within this area are looking for the many local, regional and national businesses available to the region. Echo Media reaches many other local magazines within the state of California and nationally.
Are you looking to reach other consumers in this region or in the state of California? Echo Media has relationships with Sacramento Magazine, California Home+Design, Angeleno Modern Luxury and Santa Barbara, to name a few.

goSmithsonian is a unique and comprehensive guide of highlights, exhibits and programs featured at 16 Smithsonian Museums on the National Mall and the National Zoo. This digest-sized booklet reaches affluent, educated consumers looking to expand their knowledge of culture outside of their own. With a median household income of $71,686, these consumers have the disposable income to invest in the products and services offered by advertisers.
goSmithsonian delivers an national audience. Washington D.C.’s feeder markets represent 13 of the top 20 U.S. DMA’s, including Atlanta, Austin, Baltimore, Boston, Chicago, Cleveland, Columbus, Detroit, Houston, Los Angeles, Miami, New York City, Norfolk, Philadelphia, Raleigh, Richmond, San Antonio, San Diego, San Francisco and Tampa.

Simply Wine Today is all about wine; how to enjoy it, how to open it and every other aspect of this time honored beverage. Simply Wine Today is a 24-page magazine that focuses on simplifying the wine world for everyone while also appealing to the more educated wine lover. Each issue of Simply Wine Today brings the reader news and information from the top experts in the industry. This magazine is available in wine and spirits stores, assuring an appropriate audience interact with the magazine.

This magazine is part of the Cooking niche category at Echo Media. Echo Media is a national placement agency that gives you a breadth of media that other agencies cannot. Below are a few other options in this niche category.

• Food & Wine


• Heart Healthy Living


• Saveur Magazine

Hearing Health Magazine focuses on hearing loss and related products. With over 23 years in the business, it has amassed a dedicated staff, quality contributions and collaborative support from advertisers. Hearing Health is published quarterly by the Deafness Research Foundation, which supports research with the goal of making a lifetime of hearing health possible for all.

This magazine is part of the Health category at Echo Media. Echo Media is a national placement agency that allows you all the advantages of large ad agencies while offering personal service. Below are a few other options in this niche category.

• Health Magazine


• Diabetes Self-Management Magazine


• WebMD the Magazine

CinC-House.com editorial is dedicated to military families and their lifestyles. It provides original content that informs the community about topics such as how to relocate or endure deployments. Even generic topics like health, fitness and careers are presented from the military perspective. Content is provided by professional journalists who are experts on military life.
CinC-House is Operation Homefront’s online magazine and web-based community for military wives and women in uniform. CinC-House.com was founded in 1999. Operation Homefront grew out of CinC-House.com following September 11th, and has since become the parent organization.
Operation Homefront leads 31 chapters and more than 4,000 volunteers nationwide in providing emergency assistance and morale to our troops, the families they leave behind, and to wounded warriors when they return home. Since its inception in 2001, they have provided critical assistance to more than 45,000 families in need. A proud participant in the “America Supports You” program, Operation Homefront is one of the few charities that signed a Memorandum of Understanding with the Defense Department in recognition of their effectiveness and to further enhance their collaboration.

The Daily Telegraph is proud to send your business message to more than 43,750 readers daily and more than 47,000 readers each Sunday. In addition, the Daily Telegraph utilizes marketing options, such as Week In Review, a weekly TMC product with a 9,200 home-delivery distribution; Medley, a weekly television and entertainment tabloid, completely redesigned to be more reader-friendly; the weekly, award-winning Princeton Times; and numerous special sections covering subject areas ranging from restaurants to sporting interest, fine fashions to health care. Additionally, Prerogative, a new women’s magazine, a publication for and about women of southern West Virginia and southwest Virginia, debuted last year.

The Hispanic/Latino market skews younger than the rest of the U.S. population. The median age of the Hispanic/Latino population in 2006 was much younger (27.2 years) compared to that of the population as a whole (36.4 years). Approximately half of Hispanic/Latino males and females fall into the 20- to 49-year-old age bracket. In the top 85 metropolitan areas in 2001, 14.3% of Hispanics/Latinos, ages 18 to 34, earned household incomes of $50,000 or more versus 13.6% of the general population, ages 18 to 34, in the same 85 metropolitan areas. Hispanics/Latinos are an increasing proportion of the total affluent market (defined as adults with household incomes of $100,000 or more).

Echo Media can help you reach this highly targeted audience through titles such as; Cosmopolitan en Espanol, TV Y Novelas, Comida Y Familia, Selecciones, and Latina.

Source: Hispanic/Latino Market Profile © Copyright 2007 Magazine Publishers of America

The Star-Ledger is the 14th largest daily and 11th largest Sunday newspaper in the United States. More importantly, it has unparalleled impact in New Jersey, being the “local” newspaper for the state.
Nearly 987,000 readers keep themselves informed and see your advertising message on a daily basis. On Sunday, that readership number swells to over 1.4 million readers, more than one-third of all New Jersey Sunday newspaper readers. This readership number puts The Star-Ledger’s 861,500 readers ahead of their nearest Sunday newspaper competitor.
The Star-Ledger readers are affluent, earning in aggregate, nearly $169 billion per year with an average income of $103,606 per household. They are well-educated with 60% having attended college. Over 70% of Star-Ledger readers own their own home, and if you are looking for younger readers, nearly a half-million young adults between the ages of 18 and 34 read The Star-Ledger this week.

Preservation is a trusted source of news, features and travel writing on America’s historic places. It reaches 500,000 readers with an average age of 58 and an average household income of $120,000. 95% visit historic places; 89% visit historic towns and cities; 74% visit historic homes and gardens; 64% visit historic communities and villages; and 52% visit historic parks and monuments.

Preservation’s readers share an enthusiasm for authenticity. They have an advanced sensibility about the experiences and objects that complement their quest for the genuine. They insist that authenticity be central to their choice. Whether choosing a home, traveling, collecting art or investing in stocks and bonds, Preservation’s readers are guided by an interior search for essential value. They appreciate lessons learned from the past. They value the heritage of design and the skill of craftsmanship. This appreciation for what is most valued from the past is mirrored in their delight in what is most desirable in the present.

The Fisherman is a weekly-published magazine that attracts the avid saltwater fisherman. Each of the four weekly editions, New England, Long Island, New Jersey and Mid Atlantic, provide relevant fishing information, accurate reports, news, instructional feature stories and items of interest about the people, places and fish that are important to every fisherman. The Fisherman readers represent the largest concentration of saltwater anglers in the Northeast and Mid-Atlantic regions. They have an average household income of $103,000 and enjoy a lifestyle that affords them the opportunity to purchase the best fishing boats and tackle.

Reach the dedicated Texas A&M fan through Texas Aggie. Published six times a year by the Association of Former Students, this publication is a great way to reach the avid Aggie fan. Texas Aggie offers four-color, full pages, half pages, two-page spreads, and fractional advertising space in each issue. 86.2% of readers say they read advertisements within the book, and 88% say they keep the book for one month or more, giving this publication a long shelf life.

The Buzz Magazine Group consists of The Bellaire Buzz, The Memorial Buzz, The Tanglewood Buzz and The West University Buzz. Circulated within the Houston, Texas DMA, The Buzz provides affordable four-color, glossy advertising space to the people, products and services in the communities of Bellaire, Memorial, Tanglewood and West University. Published monthly, The Buzz has a 30-day shelf life, and is mailed directly to homes.

See the difference in design. Read the difference in the content. Experience the difference in Renew’s total wellness focus.
Since its launch in 2003, “being different” is how Renew has succeeded in building the spa industry’s most loyal, engaged audience. Renew boasts nearly 100% direct request, qualified circulation.
More than 80% of Renew’s subscribers say they are very likely to purchase products advertised or featured in Renew. (Source: SpaProview Survey)

At the journalistic heart of Wisconsin Newspress, Inc. is the twice-weekly 5,984-subscriber Review. Established in 1895, The Review has been repeatedly judged one of Wisconsin’s best non-daily newspapers.
The Review is the legal newspaper for public notices for Sheboygan County, as well as for 17 other cities, villages, townships and school districts within the County.
When the Plymouth Chamber of Commerce decided to create a “Small Business of the Year” award in 1996, it was awarded to The Review. This translates to trust for what it publishes. Such trust adds power to your message.
The current family-owned corporation, which has taken responsibility since 1963, also publishes:

• The 37-year-old, weekly, 1,921-subscriber Sheboygan Falls News.


• The 23-year-old, weekly, 20,290 circulation, free Review Xtra.


• The 5-year-old, weekly, 28,016 circulation, free local newspaper Sheboygan Beacon.

All Wisconsin Newspress, Inc. publications are 100% mail-delivered. Plus, the corporation prints a wide variety of local community, university and school newspapers, as well as niche publications for others.

2008 marks R/C Car Magazine’s tenth anniversary in the radio-control publishing industry. Over the last decade, R/C Car has brought the highest levels of exposure to its advertisers due to Hi-Torque’s exceptional distribution strength, powerful hobby shop presence, and an industry first: the exclusive Zinio all-digital magazine option that is available to readers around the world. An overwhelming 72% of readers trust and use R/C Car Magazine as their primary source to finalize their buying decisions, and advertisers state that they receive more response from an R/C Car Magazine ad than from any other source. R/C Car Magazine sets the bar each month for editorial that appeals to the knowledgeable consumer that every R/C company wishes to target.

According to Sierra Magazine, environmentalism has come of age. It is no longer the cause of a dedicated few, but rather a cornerstone in the lifestyle of an enormous and still-growing group of opinion leaders. The more people understand the role the world around them plays in the quality of their lives, the larger the movement becomes.
From the places people play to the food they eat, from the cars they drive to the clothes they wear, the celebration of the environment is about a way of life-a better way of life. The Sierra Club embraces and embodies that lifestyle.
For over a hundred years, the readers of Sierra magazine, now more than one million strong, have actively celebrated the environment around us even as they work tirelessly to protect it.
Who helps them find the products and services they choose to shape their lifestyles?
Sierra Magazine is the publication its members turn to for information and guidance on the purchasing decisions around every aspect of their lives.

By combining two total market coverage pieces, you can cover Sheboygan County in two very strong and distinct publications. Both The Xtra and The Beacon have the same deadlines of Thursdays by 5 pm.
To make using both publications even more enticing, a combination rate is available that offers great savings off of the combined open rates for both papers.
Mailed to over 48,000 residents in Sheboygan County, nearly every resident in the county can be reached by direct mail through these publications.

These are exciting times for the ATV industry and ATV Action magazine. The new model ATV sport category has never been bigger with seven manufacturers building 450cc ready–to-race ATVs. In addition, utility and side-by-side ATV unit sales and models are growing exponentially. And the amount spent on aftermarket products by the more mature affluent enthusiast is astounding. ATV Action offers a special UTV section in the center of every issue, called UTV Action Magazine. This special “magazine inside of a magazine” will focus on the rapidly growing and profitable side-by-side ATV model niche.
In its current reader survey you will find that ATV Action readers spend an average of $1,750 per year on parts and accessories for their four-wheelers. With a low advertising rate and its large readership base, ATV Action provides the best media value to reach this dynamic group of enthusiasts.
Each month, ATV Action readers look forward to its concise and extremely credible performance product and accessory evaluations, pro rider interviews, worldwide event and race coverage, pro riding tips, ATV repair, legal and land issues, and adventure and destination stories.

The Goshen News maintains a dominant share of the circulation in the city of Goshen, as well as surrounding communities in Elkhart, LaGrange, Noble and Kosciusko counties. The Goshen News is a great, cost effective means for your message to reach 38,000+ readers. The Monday edition of The Extra reaches 14,000 homes in the area that do not currently subscribe. Its distribution system has continued to meet important delivery times to its readers’ homes, letting your advertisement reach them earlier.
The Goshen News, appealing to the ‘Hometown’ spirit, continues to offer readers a view of the lives and events that capture, influence and affect their days. It will continue to publish special sections, including editorial coverage targeting community events, current topics and promotion of area businesses.

The IVY LEAGUE MAGAZINE NETWORK serves the alumni and their families, faculty and communities of Brown University, Cornell University, Dartmouth College, Harvard University, Princeton University, the University of Pennsylvania, Yale University, Stanford University and the University of Chicago.
Ivy readers are affluent and well-connected. If you are trying to reach a high household income audience, this may be a good option for you. Echo Media works with this network along with a large variety of other high household income publications to deliver the audience you are trying to target.

Arkansas has the second fastest growing Latino population in the Country, and smart business people are targeting this market as they develop their current business relationships. El Latino is published weekly.

EL Latino:

• Provides the Latino community with information on everything from community news, sports, legal news, social events, and “who’s who” profiles, to news from Latin America.


• Classifieds provide central Arkansas employers with the opportunity to tap into this incredible source of hard-working, dedicated, potential employees.


• Is distributed in over 200 locations in Latino neighborhoods.


• Coverage Area in Central Arkansas includes Pulaski, Faulkner, Lonoke and Saline counties, which encompass the cities of: Little Rock, North Little Rock, Maumelle, Sherwood, Jacksonville, Cabot, Benton, Bryant, Conway and Hot Springs.


• Is audited by Verified Audit, a nationally certified audit company.

For more information on El Latino or on other Spanish-language newspapers throughout the U.S., contact your Echo Media sales representative, or go to www.echo-latino.com.

Bucking a nationwide trend, The News & Observer Sunday circulation grew by 2,259 copies during the past year, according to the latest ABC FAS-FAX report. When 2008 comes to a close, they will post their 12th consecutive year of Sunday circulation growth. Readership gains have been even stronger. According to the latest Scarborough study, readership of both the daily and Sunday News & Observer increased during the past year. In fact, the percentage of daily readers grew faster than the percentage of growth among total adults living in the A.C. Nielsen 22-county DMA.

For information on The Raleigh News & Observer or any other newspaper across the U.S., contact your Echo Media sales representative.

A growing market… A vital market!

• Over the past decade, the number of active people in older age brackets (45-64) jumped from 5.4 million to nearly 7.3 million.


• Statistics Canada estimates that by 2016, people aged 45 and over will account for 46% of the population.


• They have tremendous buying power. Health, money, fashion, beauty, sports and travel will be the key areas of interest.


• The average household net worth of Canadians aged 55-64 is $455,000 (for Canadians aged 25-34, the average is $88,000).

Bel Age Magazine delivers the Senior Market to advertisers. For more information on Bel Age or on other senior-targeted media options, contact your Echo Media salesperson or go to www.echo-senior.com.

Home to:

• More than 520,000 people


• Nearly 426,000 adult consumers


• A workforce of more than 250,000 employees


• Several Fortune 500 companies, including leaders in manufacturing, aerospace and electronics


• The 2nd busiest cruise port in the world


• NASA’s Kennedy Space Center and the 45th Space Wing at Patrick Air Force Base


• Space Coast Stadium, Spring Training home of Major League Baseball’s newest team, the Washington Nationals, and home to the minor league Brevard County Manatees


• 4 major shopping malls, including a new lifestyle center


• New big-box retailers, such as Kohl’s, Dick’s Sporting Goods, and A.C. Moore and additional locations for Best Buy, Sports Authority and Bed, Bath & Beyond

Source – U.S. Census, 2005 Brevard Market Study

Montgomery County, Maryland’s Seniors' Resource Guide has been published since 1994. This is a comprehensive telephone directory of more than 700 businesses, non-profit organizations and government agencies serving residents of Montgomery County.
This highly-respected and essential resource is published in partnership with the Montgomery County Department of Health & Human Services. It is distributed free of charge through the support of local advertisers.
The Montgomery County Seniors' Resource Guide is a bound, glossy-covered telephone directory for older adults and their families. It is published on a bi-annual basis by the Beacon in partnership with Montgomery County Government circulating more than 50,000 copies. The bi-annual distribution is great for advertisers with ad campaigns that have a long shelf life.

The OC Saver is delivered to 90% of Orange County’s households, and targets the 1.1 million adults that clip coupons from the Sunday paper – just in time to plan their shopping for the next week.

The OC Saver publishes in the third week of every month, 12 months a year, with a substantial circulation of 858,300 to Orange County residents. This high quality coupon magazine provides local and national businesses with an attractive product to reach Orange County’s finest customers

Advertisers who place ads in Ventura Life Magazine can now enjoy added benefits through their new “green” delivery. Each magazine is printed using recycled paper and organic non-toxic inks. Additionally, the magazine has an electronic PDF version with active links to advertisers’ web sites. Ventura Life Magazine prints a 116-page, perfect bound, full-color, lifestyle publication designed to help “save the planet” while reaching approximately 240,000 readers through local and national distribution. All Ventura Life Magazine advertisers have their ads posted “forever” on the magazine’s virtual E-DITIONS.

Denver is the 19th-largest market, but the Denver Newspaper Agency’s paid circulation ranks 8th in daily circulation and 6th in Sunday among all metro markets.

• ranks FIRST in the nation for newspaper household penetration.


• No other Denver medium can provide the one-time net reach of The Denver Post and Rocky Mountain News. Over one million adults read every weekday and over 1.3 million adults read every Sunday.


• More metro Denver adults choose The Denver Post or Rocky Mountain News as their primary source of information and advertising than all other media combined.


• Averaging 4.4 million audited unique visitors accessing over 30 million pages a month, DP.com/RMN.com and their related sites are the #1 online option in the Denver market.


• Its Total Brand Audience (the sum of regular print readers and monthly unique website visitors) is at an all-time high, and has grown over 40% since the end of the DNA’s first full year of operation.

There are a number of myths in the advertising community regarding the effectiveness of print in driving response, particularly in the magazine channel. Below is a short list of compelling reasons for magazines’ strengths – compiled by a number of independent research companies – that can help to debunk some of the myths that associate magazine advertising with branding campaigns only.

• Myth – Magazines are only for branding ads.


• Truth - Magazines are the most consistent medium in driving results across the purchase funnel.



• Myth – TV is a better medium in driving purchase intent.


• Truth - Magazine advertising bests TV and online advertising in boosting purchase intent.



• Myth – Online searches are mainly generated by TV advertising.


• Truth - Magazines out-perform other media at influencing consumers to start an online search AND print ads rank as the #1 offline source in driving “actionable” web traffic.



• Myth – Magazine readership is down.


• Truth - Magazine users have grown over the past five years at a higher rate than the users of all other media except online.



• Myth – Magazine readership continues to grow older.


• Truth - More 18-34 year-olds read magazines and they read more issues on average than ten years ago.

For more detailed information, including research data, please contact your Echo Media sales representative.

Source: Magazine Publishers of America, www.magazine.org

Salute can be found wherever troops congregate…mess halls and galleys (dining facilities), barracks (dorms), and rec-centers. It’s the troopers “Bible” and it’s FREE!
Salute is published in 5”x7” digest format “by choice.” This handy size easily fits into the serviceman’s work uniform pocket, making Salute the most portable publication in the military market. The Salute reader does the bulk of his shopping at his post or base exchange. The Exchange System comprises AAFES (the Army and Air Force Exchange Service), NEXCOM (the Navy Exchange), and MCX (the Marine Corps Exchange). The Exchange System ranks among the largest retailers in the United States. In FY 2002, the Exchanges had sales of more than $10.1 billion. AAFES is the biggest military retailer, with annual sales of $7.95 billion.

The Magazine for Americas’ Military


• Only magazine covering the young military market


• Serving the active duty market since 1985


• 200,000 circulation per issue


• Unique distribution through mess-halls, barracks and rec-centers


• Unique “leisure time” editorial provides perfect environment for your advertising

Salute Covers the Young Military Market.

Mercado de Dinero USA is the only monthly newspaper in Spanish specializing in all consumer issues, both domestic and international, that affect the general public and the Hispanic community in the United States.
Mercado de Dinero USA is part of a series of international publications of the AUSBANC group of Spain, which has been recognized as a leader in economic, finance and consumer information for over 20 years

Every week, your advertising message reaches more than 155,000 readers with the Tallahassee Democrat and Tallahassee.com, which is 77% of Leon County adults. The Tallahassee digital market is one of the ‘most wired’ in the United States. Tallahassee.com, combined with audience-specific Tallymoms.com, Nolesports.com, Rattlernews.com, and Floridacapitalnews.com, are viewed by more than half a million unique visitors every month and more than 8.5 million page views every month, representing a 31% viewership growth over 2006.
This family of community newspapers and its digital sites provide you with the highest quality local news coverage with targeted local impact while providing marketing options to grow your business across the product portfolio. Those products include the Northeast and Eastside Chronicles, targeted community weeklies; Business Matters, a business-to-business publication; and Now Hiring, an employment publication. The magazine portfolio includes Your Health, Family Forum and Home & Design. All are desirable, audience-specific, glossy format publications.

If you need to influence public policy or require an outlet that targets high income and highly educated readers, Echo Media offers access to legal newspapers and magazines. These publications are regional, as well as national, allowing flexibility in your ad campaign. They are delivered to law firms across the nation and to key personnel on Capitol Hill and any legal counsel that is “in the know.”

Here is a sample of the readership for the New York Law Journal:

• Circulation: 11,450; Readership of 35,500


• Online Subscribers: 3,500


• 70% litigators


• 30% managing partner/partner


• 8% general counsel/corporate counsel


• Readers spend an average of 25 minutes with each issue


• 70% keep their copies


• 80% have subscribed five years or more


• 96% plan to renew their subscription


• 78% of subscribers have read at least 4 out of the last 5 issues



• Household income - $392,000; $2.22 million net worth


• Average age: 53


• 80% male, 20% female

Advertisers looking to reach medical professionals should market their message in medical journals. These targeted publications are focused on sharing the latest research and information available within a specialized medical field to doctors, surgeons, specialists and nurses. Journals cover a range of medical specialties and allow outside advertisers to place ads within the publication. There is very little ad clutter, so ads stand out; and the environment lends credibility to the advertisers running. And while the journals themselves are read by medical professionals – these doctors and nurses are a great source of referral for products and services for their patients.

Advertisers are making the Internet a more important element in their marketing plans as they seek to drive consumers to their websites. As a result, web traffic and search results are increasingly regarded as measures of marketing success.

A number of independent studies have documented the role that magazines play in affecting consumer online behavior. Now, new research from Affinity LLC’s VISTA Print Effectiveness Rating Service reconfirms that magazine ads with URLs are more likely to drive readers to advertiser websites overall, as well as across a range of genres. The research from VISTA reinforces earlier work. Marketing Evolution aggregated nine studies that had quantifiable data on web visits to examine how magazine ads contributed to building web traffic. Findings showed that when the URL was included in the magazine advertising creative, the percentage change in website visits tripled (from two to six points).

Even if “drive-to-web” is not the goal of the advertising campaign, including a URL to boost web visits is a benefit most advertisers will appreciate.

For more detailed information, including research data, please contact your Echo Media sales representative.


Source: Magazine Publishers of America, www.magazine.org; Affinity LLC’s VISTA Print Effectiveness Rating Service

Reach Sports Fans
Scout.com is a sports publishing company that delivers Internet and print product offerings to avid sports fans. Scout Publishing, the print publishing division, produces 40 college and professional team-focused magazines. These magazines utilize the content and audience of Scout.com to develop, promote and market its editorially rich, high quality, “glossy” monthly magazines.

Scout Publications consists of:

College

• Badger Nation


• Bama


• BigRed Report


• Buffalo Sports News


• Canes Time


• CU Tigers Magazine


• Dawg Post


• Dawgs' Bite


• eDuck


• Fight on State


• Fightin Gators


• Go Blue Wolverine


• Go Pokes


• Hawkeye Nation


• Inside Carolina


• Inside Texas


• Inside THE VILLE


• IrishEyes


• JayHawk Illustrated


• Ole Miss Spirit


• Pack Pride


• Rocky Top News


• Sooners Illustrated


• Sports Washington


• the Bootleg


• The Juice


• Total Blue Sports


• We Are SC

NFL

• Bear Report


• Orange and Brown Report


• Ranch Report


• Packer Report


• WarPaint Illustrated


• Viking Update


• GRIDIRON GATEWAY

MLB

• Diehard


• Indians Ink


• Inside Pitch


• Pinstripes Plus

Churm Media is a regional, full-service media company based in Newport Beach, California, which publishes five niche consumer magazines: OC Family, OC Metro Business, Inland Family Empire, Southland Golf, and OCmenus.com. The magazines print and circulate more than 400,000 copies to consumers in five Southern California counties: Orange, Los Angeles, San Diego, Riverside and San Bernardino.  Advertisers include local medical care providers and restaurants, SubWay, Kaiser Permanente and Lumineers by Cerinate.

Modern Luxury Media publishes approximately 25 magazines in major metropolitan cities across the U.S. Modern Luxury appeals to the affluent consumer searching for the worlds most sought after fashion, fine dining, entertainment and travel. The publications growth can be attributed to a controlled circulation in which companies send free magazines to people living in affluent ZIP codes. Current advertisers include Neiman Marcus, Harry Winston, Tiffany & Co., Grey Goose and a bevy of other high-end products.

Modern Luxury Media includes:

Regional magazines

• Angeleno,CS, DC, Manhattan, Miami, Riviera San Diego, Riviera Orange County, San Francisco, Hawaii, and Atlantan

Bride Magazines

• Atlantan Brides, CS Brides, Houston Brides, and Dallas Brides

Men’s Books

• Chicago, Houston, Los Angeles, and San Francisco

Interiors

• Angeleno, CS, Dallas, and Riviera

Front Desks

• Chicago, Dallas, DC, Houston, Los Angeles, Miami, New York, San Francisco, and Orange County

• More than 44 million Latinos in the U.S. as of 2005


• 14% of the total population-largest U.S. minority


• By 2020, Hispanics will account for 50% of U.S. population growth


• U.S. Hispanic population expected to triple by 2050 to 24% of population

Mexicans Are Dominant Among U.S. Hispanics:

• Mexicans 67%


• Puerto Ricans 9%


• Cubans 4%


• Dominicans 3%


• Central Americans 9%


• South Americans 5%

• 70% spend between 1.5 and 3 hours reading their local Jewish newspaper


• Have an average annual household income of $120,100 (131 higher than average U.S. MRI index)


• 61.3% consciously purchase Kosher products


• 88.9% participate in sporting activities


• 65.6% used the Internet/went online every day in the last 30 days


• 41% took 3+ foreign trips (vacation) in the last 3 years


• 26.4% took a cruise in the last 3 years (index 383)

*Source: Jewish Media Network Study, 2000.

Additional demographics of the U.S. Hispanic population include:

• The United States has the second largest Latino population in the world, which equals 44 million.


• Hispanics are the minority group with the highest population in the United States.


• Young and affluent market: average age of 27 (avg. age of non-Latinos in the U.S. is 33).


• Buying power is estimated at well over $600 billion, and is estimated to be over a trillion by 2010.


• Average household income = $46,000.

Echo Media works with a variety of Spanish-language and bilingual publications throughout the U.S., Puerto Rico and Latin America.


*Source: Synovate, US Hispanic Market Report 2004

Launching in September with a circulation of nine million per month, Spry will be the third newspaper-supported magazine introduced by Publishing Group of America. This publication will be unique in that it targets Baby Boomers as they grow older but seek to continue their active lifestyles throughout retirement and beyond. The theme for this magazine is Vitality, and this concept is reflected throughout its contents. It is packed with common sense answers to everyday questions, as well as health tips and leisure activities for the active Boomer. By endeavoring to be both entertaining and informative, Spry is sure to become a must-read for its target audience. The magazine will be distributed predominantly in A & B counties – reaching major metro areas.

The La Voz Newspaper Network is a chain of bilingual publications now operating in Texas under the auspices of the Mexican American Center for Community and Economic Development.

The first newspaper in this network is La Voz de Brazoria County. Created in 1990, it was published by Molly Santos in Angleton, Texas. The second publication, La Voz de Uvalde County, was started in October of 1994 in Uvalde, Texas. (It was sold in 2002 to Juan O. Sanchez, who was the Associate Editor at the time.) La Voz de Zavala County was started in 2000 in Crystal City, Texas. In Austin, Texas, there were newspapers catering to specific areas of Austin: La Voz de Dove Springs – 78744 began publication in September of 2005, La Voz de Montopolis – 78741 and La Voz de East Austin – 78702 in early 2006. In September of 2006, two more editions were added: La Voz de Riverside/Oltorf – 78741 and La Voz de South Austin – 78704.

With a focus on education, employment and entrepreneurship, La Voz Newspapers are part of an ambitious community economic development effort that seeks to identify strengths and assets in the community and then leverage them into creative economic opportunities.

OC Saver is an insert distribution program primed to reach nearly 90% of residences in Southern California’s premier market. Orange County’s most popular media resource, The Orange County Register, gets your message to the region’s best customers via highly flexible delivery options and increased wrap opportunities.

OC Saver Program Elements:

• Up to 92% saturation of Orange County households


• Unduplicated distribution


• Any day of the week subscriber distribution


• Thursday and Friday non-subscriber distribution (direct mail and weekly community newspapers)


• 50% of OC Saver packages delivered via newspaper


• More flexible wrap zoning


• The OC Saver package tops all newspaper distribution


• Delivery with the #1 newspaper in the market

OC Saver packages offer high visibility by topping more than 430,000 newspapers weekly.

OC Saver tops Orange County’s #1 local media resource, The Orange County Register, and the popular community papers in the area. Consumers rely on their community papers for local news and information on sales, products and services in their neighborhoods.

These local papers, averaging more than 50 pages, have been trusted by readers as an information resource for many years.

Echo Media works with similar programs across the U.S. delivering 4-color, glossy ad opportunities to reach potential consumers.

A Vertis Direct Marketing survey in which adult consumers were asked about their direct mail reading habits yielded interesting results. 39% of adults responded that they occasionally read direct mail based on their needs and available time, 17% based on services or products they want or need, 12% only read direct mail that was from a familiar organization, 8% read all that was available to them and 24% never read any direct mail.

Source: Vertis Customer Focus Direct Marketing 2005 Survey – As reported in DM News, October 11, 2004.

Atlanta has over 400,000 Spanish-speaking consumers.

• 20% speak Spanish exclusively


• 30% speak primarily Spanish


• 50% speak both Spanish & English

Buying Power: Estimated to reach over $12 Billion in 2006.

Source: Georgia Hispanic Chamber of Commerce, Directorio en Espanol

It delivers an attractive audience. Each product allows you to target the readers within your market area and reach an audience with money to spend. Northwest and Southwest Bakersfield are the fastest growing areas of Bakersfield. In the Northwest, 84% of residents are homeowners, and the average annual household income is $79,000. In the Southwest, 63% of residents are homeowners, and one out of three residents has a household income over $75,000. It is also effective. National research shows that 83% of community newspaper readers say they read every issue.

La Prensa is the number one Spanish-language weekly newspaper in fast-growing Inland southern California.

It is growing and so is the demographic to which it specializes. Consider that Hispanics in Inland southern California:

• number 853,000 adults. Of these, 440,000 speak Spanish in the home.


• are more likely to have attended college.


• are more likely to live in families with children.


• have an average household size of 4.4 persons.


• are one of the most upscale Hispanic markets in the greater Los Angeles area.

Las Prensa’s expansion has been dramatic – a 412% distribution increase in the first four years of publication. And the arrow is still going upward. In 2004, under the banner of EL D, they introduced their weekly content to the sprawling Coachella Valley, and more aggressive distribution throughout their coverage area in early 2005 boosted their weekly distribution to 75,000. They are seen, read and respected by citizens in 50 communities throughout Riverside and San Bernardino Counties.

That’s just for starters. Week to week, they cover local and regional news – information that most directly impacts readers. The sports and entertainment sections are comprehensive, colorful and informative.

La Prensa takes pride in reaching out to the community it serves. This paper celebrates Hispanic Heritage Month in a big way. With their colleagues at The Press-Enterprise, La Prensa sponsors the annual two-day Fiesta de la Familia in downtown Riverside. This free, family-oriented event quickly has grown in stature to include dozens of local businesses eager to put their name and product/service before tens of thousands of attendees.

Fiesta de la Familia is just one of the many festivals, fairs and expos at which the La Prensa staff is a visible partner. Whether personnel are introducing the paper, greeting readers or answering inquiries, La Prensa’s distinctive brand is becoming more and more familiar to a larger and larger audience.

At the heart of California’s Great Central Valley, Stockton, the 70th largest city in the nation, is 75 miles east of San Francisco and 48 miles south of Sacramento. Linked to the nation by two interstate highways and two rail services, the Port of Stockton waterway connects the market to the Pacific Rim and to the world.

Stockton Metro is home to 674,080 people, which is larger than the populations of the states of Alaska, Vermont or Wyoming. The area’s population and households are projected to grow at over twice the rate of California or the Nation over the next five years. With an $8.45 billion retail market, Stockton is the economic center of the northern San Joaquin valley. The average household income in 2005 was $65,788 ($1,345 above the national average) and is forecast to grow to $72,542 by 2010.

Colorado’s population is concentrated in metro Denver:

• 2.6 million people


• 56% of Colorado population


• 59% of Colorado retail sales


• 57% of Colorado white collar jobs


• Population Density: 3,646 people/sq.mile


• Balance of State: 21 people/sq.mile


• Balance of DMA: 10.6 people/sq. mile

Population: 2.6 million people live in metro Denver – 56% of Colorado’s population and nearly 70% of the Denver DMA. With 3.8 million total population, the Denver DMA is the 19th-largest and 10th-fastest growing major market in the country.

Age: Metro Denver is one of the Top 5 Baby-Boomer markets in the nation. Nearly 40% of its adults are ages 40-59 – that’s 4th among major markets. More importantly, Denver Baby-Boomer household income tops $86,000.

Income: Colorado income ranks 7th. Metro Denver average household income is $80,073 and it ranks 6th in $50,000+ households. If metro Denver were a state, its income would rank 3rd in the nation. 5-year income growth projections rank 8th in the U.S.

Education: Metro Denver is the second-most educated market in America – it has the second-highest percentage of college-educated adults (65%) of any market in the Country.

White Collar: Among the Top 50 markets, metro Denver is the second-most white collar and home to 57% of all Colorado white collar jobs. 49% of metro Denver companies expect to add workers in 2007 – strongest since Q1 2001.

Retail Sales: In 2006, metro Denver spent $78.7 billion on retail goods and services – that’s 59% of all the money spent in the entire state of Colorado and 8% more than 2005 – the largest annual increase since 2000.

While marketing with catalog inserts is a great way for advertisers to reach proven mail-order buyers, this form of media is often frustrating for advertisers who would like to make geographic selects. To this end, the Footsmart Catalog has just announced the ability to allow advertisers to select by gender, ZIP code, state, or Internet vs. catalog buyers. It is important to keep in mind that available circulation will decrease as your selects increase, but it definitely provides a much needed segmentation of customers in a way that is not usual for catalog inserts. This is an exciting opportunity for advertisers.

Quebec City is the province’s capital city, employing many government employees. The city is also developing high-technology industries, focusing on areas such as lasers, fiber-optics and pharmaceuticals research. The Quebec Winter Carnival attracts many tourists in February. Quebec City’s Laval University is the oldest Canadian Institution of higher education. Le Journal de Quebec is the number one paper in Quebec City with a weekday readership of 200,900. 61% of Le Journal de Quebec’s weekday readers are adults ages 25-54, compared to only 44% of Le Soleil’s readership. Echo Media works with a variety of media options in Quebec City from newspapers to co-op envelopes. Programs are almost exclusively in French.

Source: NADbank 2003 Study; Quebec City CMA; F.P. Canadian Markets 2004

A Vertis Direct Marketing survey found an increased importance connected to the appearance and messaging of direct mail. For example, when reporting factors that make a difference when opening direct mail, 63% cited a package that looks interesting and 51% said a special offer or discount makes a difference.

Today’s adult consumer is putting a higher value on direct mail that attracts their attention or that includes a special offer or free gift.

Source: Vertis Customer Focus Direct Marketing 2005 Survey – As reported in DM News, October 11, 2004.

According to Strategy Research Corporation, in 2000 an estimated 927,600 Hispanics reside in San Diego County, representing 27.3% of the total population, making San Diego the 10th largest Hispanic market in the U.S. The median age is 24.7 and the average number of people per household is 3.9.

The buying power of Latinos in San Diego is estimated to be $12.1 billion and Baja California residents to be $3 billion. Given its international border with Tijuana, Mexico, San Diego is a point of entry into the U.S. for some 40,000 people who live in Baja, California and work in San Diego. 65,000 vehicles in all cross the border every day.

For marketing purposes, the San Diego Hispanic market is said to include not only the County’s own Latinos, but also the two-plus million residents in the city of Tijuana. The San Diego Hispanic/Tijuana market then becomes the 3rd largest Hispanic market in the U.S.

According to recent studies in San Diego (Meneses Research and Tijuana 9Gallup Research), 87% of Hispanics read newspapers and publications in Spanish all the time or most of the time. Additionally, El Mexicano newspaper is considered the #1 Spanish-language daily newspaper in San Diego and Tijuana with the largest circulation.
Coverage Includes:

San Diego
Mexico
Tijuana
Rosarito
Tecate
Ensenada
San Quintin
Mexicali
San Luis Rio Colorado

• Population: 694,000


• Diverse manufacturing sector; resource rich


• Canada’s largest distribution center


• Winnipeg is home to the main production facility of the Royal Canadian Mint


• The Winnipeg SUN reaches 125,400 adults, ages 18+


• Two-thirds (68%) of the SUN’s readers are adults ages 25-54, while only 54% of the Winnipeg Free Press’ audience is in this key age group

Source: NADbank 2003 Study; Winnipeg CMA; F.P. Canadian Markets 2004

Today, the Hispanic market is large and more economically mature than a decade ago. Panorama Hispano will help advertisers penetrate this growing market and maximize the returns of direct marketing. This unique publication is an effective way of reaching the fastest growing Hispanic market in upstate New York. Each monthly issue of Panorama Hispano features Know Your People (a column where different persons from the community are presented), all the Local News happening in the Hispanic community, Local Politics, Know Your Business, Arts and Entertainment, Health Issues, Bienteveo, Topics of General Interest in the Community, Commentary, and other special features.

Panorama Hispano is hand-delivered to 3,000 households and over 2,000 commercial distributions points in metro Buffalo, LacKawanna, Dunkirk, Fredonia, Jamestown and Rochester.

• These are FREE community newspapers that are mailed every Wednesday to households in Autauga and Elmore counties that do not subscribe to the Montgomery ADVERTISER.


• The two counties are suburbs of Montgomery and the fastest growing in central Alabama.


• Distribution is to 39,230 homes, mailed to arrive each Wednesday. This provides an average readership of 78,500 each Wednesday.


• The paper reaches households that the ADVERTISER does not. It fills a coverage gap.


• Mailing guarantees the delivery of your message.


• Fresh local news content each week means these papers will be welcomed into homes and read the same day.

Hanger Network is a unique advertising vehicle that reaches customers with advertisements on dry cleaning hangers. Distributed at dry cleaners across the United States, Hanger Network allows companies to advertise directly on the hanger reaching consumers in their homes each day as they get dressed. Hanger Network allows selection by geography down to the ZIP code level. This opportunity would be beneficial for advertisers who are marketing a business-to-business message by targeting business people who are getting dressed for work in the morning, and higher-end products and retailers. Coupons are allowed on the hanger and the minimum order is 600,000 hangers. This program reaches a demographic of 70% males and 30% females.

24 hours and 24 heures are designed and edited to appeal to busy, active people of all ages, particularly younger women. The newspaper’s size, stock and production quality parallels that of a magazine and includes headline news, local weather, TV grid, lifestyle subjects, entertainment, business and sports coverage. Columnists add flavor and write daily on a host of themes, such as relationships, family law, personal development and cooking. The free dailies in Canada continue to build a loyal following in major markets.

The results are in and 24 hours is growing:

• 24 hours is now published in Toronto, Montreal and Vancouver.


• The free daily has a loyal following and is read by a group of young, mobile consumers in Canada’s top 3 markets.


• Unique to 24 hours is the full-colour glossy, compact format.

Who’s reading 24 hours (Profile of 24 hours Toronto and 24 heures Montreal):

• 80% are adults 18-49


• Female skew: 53%


• 53% have a household income above $50,000


• 35% are single


• 40% have children in the household


• 51% are in white collar occupations

The current U.S. African-American population stands at 38 million and represents 12.8 percent of the total U.S. population. This population is also powerful in the marketplace, with the African-American buying power estimated at $761 billion. By 2010, that number is expected to increase to $1 trillion. Newspaper is a media vehicle that can be used effectively to target African-American consumers, allowing marketers to tap into the huge buying power of this audience. African-American newspaper readership is strong, and it increases among adults with higher household incomes, more education and longer home residency. Additionally, many communities have African-American owned and operated newspapers covering their market that allow for excellent targeting of this audience.

Echo Media has built a network of over 5,000 newspapers and over 3,000 print media options, including African American newspapers nationwide.
*African American daily newspaper readers

Source: Scarborough Research, 2005 Release 5 (Top 50 Market Report)
Prepared by NAA Business Analysis and Research Department

• Ethnic “minorities” now make up over 50% of Texas residents (Census Bureau release, Aug. 11, 2005. 2004 estimates)


• 12.5% of the U.S. pop.


• 25% by 2050, 98 million Hispanic population


• Rapidly Growing Buying Power


• 2004 = $686 billion


• By 2009 = $923 billion

Sources: Synovate Hispanic Market report, U.S. Census Bureau

Mature Living Choices is a quarterly publication featuring living options for active, older adults. Homes, condominiums, apartments, resorts, and retirement and assisted living communities are showcased.

Mature Living Choices is a good tool for advertisers looking to reach the senior population.  Companies advertising products or services focusing on home upkeep, décor and remodeling receive a good response when advertising in this publication.   

Contact Echo Media today to inquire about Mature Living Choices magazine and a multitude of print media vehicles targeting the senior market.

Hispanic Marketing es inteligente y facil with the Houston Chronicle and its family of products. The Houston Chronicle can help you reach Hispanic consumers in Houston through diverse media. This multi-point approach delivers.

First, there is La Voz de Houston, a widely respected Spanish-language newspaper, publishing since 1979. It boasts a 100,000 total distribution. 35,000 Hispanic households are reached through the Wednesday Houston Chronicle; 60,000 are accessed through free rack distribution in Hispanic neighborhoods on Wednesday, and 5,000 are accessed through distribution in Chronicle single-copy papers in Spanish-dominant neighborhoods.

Second, the Chonicle offers La Vibra, its Spanish-language entertainment weekly. It features coverage of local happenings, as well as national entertainment news in Spanish. It targets young adult, Spanish-speaking readers with a 100,000 total distribution. Distribution breaks out as follows: 16,500 Hispanic households receive the Friday Chronicle; 26,500 are delivered to non-subscribers on Friday; 44,000 free rack distribution in Hispanic neighborhoods; and 13,000 distributed on Sunday in single-copy papers in Spanish-dominant neighborhoods.

The Chronicle boasts a Spanish-language web site as well. The domain names are Chron.com/Spanish and chron.com/espanol. The website element reaches Hispanics online. It provides up-to-the-minute news coverage in Spanish, and features of specific interest to Hispanics, including MLS home listings in Spanish. The Chronicle also offers e-mail marketing – targeting Hispanics who indicated that they welcome advertising messages and offers via e-mail.

In addition, there are opportunities to reach people on a face-to-face basis through events and promotions. Sponsorship opportunities for events that are of interest to the Hispanic community are available. In-paper and online contest and promotion development, as well as translation and implementation are all custom options.

Finally, the Houston Chronicle itself reaches the Hispanic community. It reaches more than 350,000 Hispanics with just five daily issues. It offers bilingual coverage of news and events of interest to Spanish-speaking households as they happen. One ad in the Sunday Chronicle reaches more local Hispanic adults than five prime-time spots on any local Spanish-language TV channel and ten morning-drive-time spots on the top-rated Spanish radio station, according to The Chronicle.

With so many options, it is hard to imagine not being able to tap into the growing Houston Hispanic market.

Pause is a firmly established resource for both OB-GYNs and their peri-and menopausal patients.

Unlike other women’s magazines, Pause reaches a very targeted demographic of women at a critical time when they are actively seeking information about dealing with their health concerns. They are motivated to understand what is going on with their bodies, what to expect down the road, and what they need to do now to stay healthy, active and vital in their later years.

Your product will have extraordinary exposure compared with nearly any other women’s magazine. The readership of Pause is 100% women, so there is no waste. Advertising in Pause is one of the most effective ways to reach this desirable demographic of women. Be a part of a relationship that works: women and their trusted OB-GYNs.

With nearly one million readers each week, no one delivers your message and generates sales for your business like the region’s largest newspaper, the Pittsburgh Post-Gazette. The P-G reaches more than 608,000 daily readers and more than 888,000 readers on Sundays, putting your message into the hands and minds of the largest audience of any media outlet in the Pittsburgh area.

The Post-Gazette offers its readers a wide range of special sections, which gives advertisers the chance to effectively target their message to potential customers.

Echo Media works with a variety of newspapers in the Pittsburgh market, as well as TMC products, to deliver the consumers of Pittsburgh.

Living with teenagers—nobody ever said it would be easy! But it’s a whole lot easier with help and support from Living with Teenagers magazine.

In each monthly issue of Living with Teenagers, parents of junior high and high schoolers get what they are searching for: practical, solid, faith-based advice from experts in adolescent health, mental and emotional development, and behavior. They also get the reassurance and encouragement that comes from other parents who have “been there” themselves. Living with Teenagers not only addresses the challenges of parenting teens, but celebrates the unique joys and blessings of the teen years.

The typical Living with Teenagers reader is a parent eager for information and products that will help him or her navigate this dynamic, energetic season of life. Readers are in their 30s and 40s with kids in high school and college, and are likely to be maximizing their peak earning potential. 60% reside in dual-income households, although there is a sizeable cluster of single parents as well. They tend to own their own homes, which are equipped with the latest electronics: computer systems, video games, cell phones and digital music players. LWT readers are likely to be computer savvy, comfortable with ordering merchandise and trading stocks online. They travel both domestically and internationally and drive their SUVs to local restaurants and golf courses for entertainment.

Echo Media works with a number of national, faith-based publications, and offers a variety of advertising access points to families with teens.

The Metro Group, Inc. has been serving the Western New York region since 1968. It is New York State’s largest free weekly community paper. Along with its affiliated publications, it is able to provide audited saturation coverage to over 500,000 households in the Western New York market. It can also target your message. It is one of the only medium in the market able to provide sub–ZIP code distribution.

Based on its distribution system and readership, Metro is the ideal solution for communicating advertising messages to the Western New York market.

Third-party interviews indicate that 98.9% of households receive the Metro on a regular basis.

78.7% of the households interviewed indicated they read or look through the Metro on a weekly basis.

78.9% of the households interviewed indicated that they regularly purchase products or services from ads seen in the Metro.

Echo Media works with a national network of community newspaper groups that offer an affordable and more localized alternative to major Sunday dailies.

The Broward Times has served South Florida for over 18 years. Its tenacious commitment to “elevating the dialogue” has enabled it to provide readers with information that accurately portrays the Florida culture and positively affects the lives of people throughout the Diaspora.

With increased demand for information that is vital to the community’s interest, it is expanding distribution into Miami-Dade and Palm Beach counties and changing its name to South Florida Times.

Your business has an opportunity to reach Austin’s growing Hispanic market. A free Spanish-language weekly, produced in association with the Austin American-Statesman, Ahora si! engages, informs and entertains readers.

Ahora si! reaches the fast-growing Hispanic population in the Austin metro area - a population that has its own news and information needs; needs that Ahora si! fills with every edition.

Ahora si! is written and edited by its own full-time, multi-cultural staff and backed by a winning team made up of Austin American-Statesman journalists. Each reporter and columnist concentrates on topics that are of interest to Hispanic readers.

DC Comics has been a popular cultural icon for years. Advertisers can take advantage of this popularity by placing on-page ads in DC Comic books. With a wide variety of age ranges which to choose from, the Comics offer demographic targeting in an uncluttered environment. From the Junior Comics Group to the Young Adults Group to a Mature Audience, DC Comics provides advertisers with a large reach by advertising in their networks – totaling more than seven million circulation monthly.

El Aguila, newspaper, targets the fast growing, upwardly mobile, upper-middle income and affluent markets, those with household income of more than $75,000; this segment is most popular with bilingual professionals.

• 65% of El Aguila readers are homeowners.


• 80% of El Aguila readers have attended College in the U.S. or country of origin.


• 70% of El Aguila readers have graduated from a four-year college.


• 45% of El Aguila readers hold post graduate degrees.


• 35% of El Aguila readers are business owners.


• 25% of El Aguila readers are partners in business.


• 80% of readers reported that they have responded to advertising content.


• 75% of readers reported that they have considered purchasing an advertising product or service of personal or business use.

ImpreMedia is a leading publisher of Spanish-language newspapers in the U.S., publishing El Diario La Prensa and El Diario Contigo in New York, El Mensajero in the San Francisco Bay area, La Opinion and La Opinion Contigo in Los Angeles, La Prensa in Central Florida and La Raza in Chicago. ImpreMedia delivers the reach of seven award-winning Spanish-language newspapers in four top U.S. Hispanic states. It boasts a combined weekly distribution of over 1.9 million. It also boasts a combined daily readership of over 735,000 for El Diario and La Opinion alone. ImpreMedia’s Domingo Network is the largest Hispanic residential print network with a weekly distribution of 750,000, which includes El Diario Contigo, El Mensajero, La Opinion Contigo and La Raza.

Advertise in the Philadelphia Business Journal and you’ll reach a wealth of top executives in and around Philadelphia. For more than 98,000 readers each week, the Business Journal is their source for local business news, in-depth industry coverage, insights and information. Subscribers are leaders and decision makers with enormous buying power - prime prospects for advertisers with B2B targets. Additionally, since Philadelphia Business Journal is one of the publications within the City Business Journals national network – advertisers gain a presence and added credibility with each local business community while retaining the quality provided by a national publication.
Philadelphia is one of many markets nationwide that have a local content business journal.

Echo Media works with a network of business journals, newspapers and other B2B targeted media nationally, providing clients with a one-stop-shop for targeting this highly sought after audience.

Welcome to Orange County, California. As the nation’s 5th largest county, Orange County is an extended community of high energy and brilliant optimism, all blended into an incredibly successful region. Everyone loves Orange County’s perfect weather and those 42 fabulous miles of sun, sand and surf. It’s no wonder that this thriving market, with a vital, affluent population of three million, enjoys the 3rd highest median household income* in the U.S.

Source: 2005 Claritas Demographics USA
*Based on the top 25 U.S. counties in number of households.

According to the U.S. Census Bureau, the country’s Hispanic population is comparatively young; families with heads of households under 45 years old control 62 percent of its spending power. The percentage of heads of non-Hispanic households under 45 years old is estimated to be only 47 percent.

Caring Today is a four-color, glossy magazine that serves as the authoritative source of information for family caregivers. Written by medical and industry specialists, Caring Today provides readers with straight talk and sound advice on all the issues they face in providing care for aging parents and other family members. Caring Today magazine offers practical advice to the family caregiver.

Caring Today features gear and gadgets, health and nutrition information, plus help for long-term financial and legal planning. It also offers support and inspiration to the caregiver through shared stories and ways to keep life in balance.

Caring Today’s six yearly issues have a circulation of 750,000, and can be found in doctors’ offices, hospitals and home care agencies across the Country and also by subscription. The implied physician endorsement is an added bonus to this magazine’s presentation and content for advertisers.
Echo Media works with a number of publications across the United States and Canada that are distributed through physicians’ offices and hospitals.

Major Employers: Big Dog Holdings Inc., Chicago Title Insurance Corporation, Fidelity National Financial,
Mentor Corporation, Pacific Capital Bancorp, Santa Barbara Restaurant Group, Tenet Healthcare Corporation

MSA Profile:
Beautiful, easygoing, basking in year-round sunshine, beachside Santa Barbara is the hub of a large and spectacular coastal California county. Lying seductively between Los Angeles and San Francisco, just off scenic Highway 101, city and county alike are amazingly rich in diverse surprises, pleasures and attractions. Blessed with this bounty of natural treasures and rich cultural diversity, no wonder the county is a hotspot for world-class dining. Few cities in the world boast as many restaurants per capita as Santa Barbara. Creative, mouth-watering cuisine is prepared with fresh, local produce and paired with superb vintages from the Santa Barbara wine country. To all of these pleasures, add a vigorous lineup of outdoor activities and adventures: first-rate golf, tennis, polo, horseback riding, cycling, hiking and an impressive array of water sports. Top it off with some exceptional shopping in specialty stores and chic boutiques or enjoy a relaxing massage in one of the luxurious spas.

17,905 - Total Number of Business Establishments
$73,721 - Average Household Income
404,250 - Total Population

Echo Media works with a variety of publications in the Santa Barbara market from business journals and Sunday newspapers to high-end market-specific magazines.


Sources: demographicsnow.com; www.santabarbaraca.com; www.santabarbaraca.gov

Florida tourism represents an industry of more than $50 billion U.S., of which more than $2 billion U.S. is spent by the Canadians. Estimates are that there are three million French Canadian and European tourists and residents in Florida. There are 670,000 permanent French residents in Florida. 570,000 French Canadian tourists visit Florida each year.

Source: MOCI, U.S. Census, Visit Florida

Now managed exclusively by Echo Media – The Student Loan Corporation statements offer advertisers the opportunity to reach former students each month and current students four times per year who are making payments on student loans from Citibank. These are college educated, credit-worthy individuals. With a 100% opening rate, statement insert programs offer a proven medium for advertisers to distribute their message. The Student Loan Corporation statements, in particular, reach an excellent group of people who are highly qualified and have discretionary income available to spend.

Advertisers who consider using inserts as just another part of their media mix or just as a place to offer a coupon may want to think twice about the importance of the medium. According to new research from Vertis Communications, people are less reliant upon television to spur their purchasing decisions and instead are looking toward inserts to help make up their minds.

According to the most recent survey of 3,000 American adults, only 22% listed television as the main influence in making their purchasing decisions, down from 30% in 1998. Conversely, those who cited inserts rose a similar amount, from 19% ten years ago to 27% now. Additionally, consumers are more informed when it comes to making purchases, using inserts as a research tool. Approximately 57% of consumers said they used advertising inserts as a research tool, 50% cited the Internet and 38% used catalogs, according to the survey.

Caring is the magazine of the National Association for Home Care & Hospice. It is published to address the critical issues and needs of those millions of Americans who are on the fringes of life. This four-color, glossy magazine is distributed to 30,000 home health agencies, home care nurses, home care aide organizations, home medical equipment companies, hospitals, hospices, and state and county health departments, as well as libraries and schools of medicine and nursing each month.

Caring is dedicated to the belief there is no problem experienced by humanity that cannot be solved. Moreover, Caring believes the solution to most human problems lies in the love, understanding and caring of one human being for another. As one of its major themes, Caring is committed to advancing the proposition that as much as is humanly possible, health care and supportive services should be delivered in the home. Home health care and hospice both serve to keep families together and Caring is whole-heartedly committed to advancing this most important social value.

Caring magazine delivers a difficult-to-reach audience to advertisers, and approaches its connection with sensitivity, making this the ideal vehicle for marketers trying to access the home health care market.

Radius is a quarterly, national health and wellness magazine sent to over 100,000 doctor and clinic waiting rooms in 48 states.

Radius is designed to address aspects of human life that contribute to well being, health and happiness. Many of the contributing writers are researchers, physicians and those who serve as department chairs at renowned universities. These assembled experts cover topics on nutrition, exercise and mental health. Radius has nutritionists, therapists, veterinarians and master gardeners; all of whom write editorial offerings as well.
Radius is heading into its 3rd year with its wide variety of editorials written by world-renowned physicians. Radius has a few exciting things happening:

• Inaugural Readers Contest, which includes sponsorships from Red Mountain Spa, FlexNow, NutriSystem and Eli Lilly (a couple of sponsorships are still available)


• Brand new marketplace section for smaller advertisers

Now is a great time to give Radius’ high-gloss pages another look.
Echo Media works with a number of medically-focused publications across the U.S. and Canada that are distributed in medical facilities.

Saddlebag Notes publishes monthly and is distributed to 4,700 homes in the community of SaddleBrooke. Each month’s Saddlebag Notes features a wealth of news submitted by community residents and is distributed within the community by SaddleBrooke homeowners. The newspaper is a feature of living in the SaddleBrooke community that residents anticipate each month – making it an excellent way for your business to regularly connect with the community’s 7,500 residents.

The SaddleBrooke active adult retirement community is home to 7,500 residents and three golf courses, with plans to add another 5,000 homes to the community in the next phase of its growth. SaddleBrooke is just 20 miles north of Downtown Tucson – a short drive away from all the shopping, driving and entertainment that Tucson has to offer.

Pima County retirees are a population with time and money to spend.

The age 65+ crowd is that rare group with spare time on their hands! Pima County retirees have earned the opportunity to spend time and money doing the things they love – which include a higher–than–average penchant for casino gambling and upscale dining.

• 33% have gambled at a casino in the past year (compared with 29% of all Pima County residents)


• 81% have been to a sit-down restaurant in the past 30 days


• 20% have visited an upscale restaurant in the past 30 days (compared with 14% of all Pima County residents)


• 73% have shopped at a hardware, paint, lawn or garden store in the past year


• 43% have gardened in the past year


• 12% have golfed in the past year


• 34% have done volunteer work in the past year

Echo Media works with a large number of Senior Community Newspapers across the U.S.

The Los Angeles DMA is enormous in size. Spanning more than 52,000 square miles, the Los Angeles DMA (Designated Market Area) covers all of Los Angeles, Riverside, Ventura, Orange and San Bernardino Counties. If the five-county DMA were a state, its total population would surpass every other state except California, New York and Texas.

From the shores of the Pacific to the booming Inland Empire, the L.A. DMA is home to many of the Nation’s top companies and tourist attractions. In everything from consumer goods and entertainment to a fashion and international trade, Los Angeles continues to be a worldwide mega-market. In fact, if California was a country, its economy would rank 7th highest in the world, while the L.A. DMA would rank 10th.

L.A. residents comprise a rich tapestry of the world’s most colorful cultures and traditions. With huge population segments from all over the world, Los Angeles is one of only two U.S. cities without a majority population.

Comprising one of the wealthiest populations in America, L.A. DMA residents continue to earn and spend more than almost every other major U.S. market, ranking second only to New York and ahead of Chicago and San Francisco in total buying income and retail sales.

Total Market Coverage (TMC) products are produced as a newspaper’s method of reaching non-subscribers in their market. By running in both the newspaper and its TMC, an advertiser should effectively be able to reach 100% of the market. TMCs are weekly products that 8 out of 10 daily newspapers offer; and many are delivered via USPS, thus increasing the readership percentage of the product versus typical free publications. Newspaper TMCs run in direct competition with shared-mail “wraps” in many major markets. This head-to-head rivalry often drives down rates in both. TMCs offer both on-page and insert advertising; and with their reach often being 50% or more of the market, they greatly increase advertisers’ available circulation. Total roll-out stands in the 75 million circulation region with some of the top TMC products being products of the Los Angeles Times, Sacramento Bee, Chicago Tribune, Minneapolis Star Tribune and Dallas Morning News.

Each week, readers seek out the Florida Jewish News for its compelling articles, useful and entertaining features, and current events from the Jewish world.

Some of the paper’s most popular features include:

• Local Jewish News - Investigative news stories, local events and community happenings; plus “Out & About,” a feature showcasing photos from around south Florida’s Jewish social scene.


• Avi’s Corner - FJN Publisher Avi Frier’s hard-hitting, from-the-hip weekly commentary.


• Ask Dr. Deb - FJN Family writer Dr. Debbie Schwarz Hirschhorn, PhD, tells it like it is when it comes to family and mental health issues.


• Opinion Columns - Featuring Daniel Pipes, Charles Krauthammer, Rabbi Avi Shafran and guest columnists from around the world.


• Political Cartoons from Cox & Forkum


• Words of Torah -Weekly Torah messages from Rabbi Shlomo Riskin and others.


• News from around the Jewish world - From local tidbits to national and world Jewish events, the Florida Jewish News has it all covered!


• Plus - Kosher Dining Guide, Community Calendar, Jewish Almanac, Classifieds, Real Estate, and more!


If your advertising needs include reaching the Jewish community, let Echo Media introduce you to our national network of Jewish Newspapers.

Ottawa has a population of more than 1.1 million. Often called “Silicon Valley North,” many world-class I.T. companies are based in Ottawa. As Canada’s capital city, Ottawa is a major employer in the government sector. Echo Media offers a variety of media options to cover the Ottawa market. Shoppers, newspapers, co-Op FSIs and poly-bags are just some of the options that should be explored when branding or driving direct response sales in the Ottawa market.


Source: NADbank 2003 Study; Ottawa/Hull CMA; F.P. Canadian Markets 2004

Indianapolis is an excellent market for advertisers looking to reach the African-American population. Currently, African-Americans represent 24.2% of the population of Marion County alone and make up the city's largest ethnic group. Indianapolis has the 16th largest African-American population in the U.S. at 207,056, according to the Indianapolis Recorder.

With a strong African-American population, Indianapolis is also home to the 4th oldest surviving African-American newspaper in the nation: the Indianapolis Recorder. Established in the 1800's, the Indianapolis Recorder continues to print weekly, as it has for more than 200 years, after it began as a two-page church bulletin. As one of the top African-American publications in the United States, the Indianapolis Recorder provides an excellent vehicle for advertisers looking to target African-Americans in this market.

Remedy is the nation's third largest health magazine with a circulation of 2.2 million and readership of over 5.7 million. A quarterly publication, Remedy reaches health conscious 40+ adults who answered a detailed health questionnaire in exchange for a subscription to the magazine. The publication is distributed to 1.9 million households and is also available in 75,000 doctors' offices nationally. Editorially, Remedy focuses exclusively on satisfying the health and wellness information needs of the 40+ age group. Remedy also ranks 3rd on index for delivering the 65+ market (index 136)*, so it’s an excellent vehicle for advertisers looking to reach the growing senior market. Remedy allows advertisers to reach a large audience of health-conscious, older Americans with on-page and insert advertising.

*Source - Spring 2006 MRI

Stars and Stripes has one of the widest distribution ranges of any newspaper in the world. In all, it provides newspapers in over 48 countries where there are U.S. bases, posts, service members, ships, or embassies. In Afghanistan, it prints in Kabul and distributes newspapers daily to Kabul, Kandahar and Bagram. Bahrain, Qatar, Kuwait and Iraq are the major sites where Stars and Stripes operate in support of Operation Iraqi Freedom. Stripes’ European drivers cover more than 8,000 miles every night to deliver the paper to regional readers across Europe, as well as to airports for shipment to other countries.

Stars and Stripes is a great medium to use to reach a huge military market that is not frequently reached by U.S–based marketers. Stars and Stripes is distributed worldwide to military stationed overseas, and has been in publication since the Civil War. It is often the only English-language newspaper received by them on a daily basis.

Stars & Stripes boasts 387,398 readers each day worldwide. 97% of readers have Internet access.

Hispanic Marketing Es inteligente – y facil with the Houston Chronicle and its family of products. The Houston Chronicle can help you reach Hispanic consumers in Houston through diverse media. This multi-point approach delivers.

First, there is La Voz de Houston, a widely respected Spanish-language newspaper, publishing since 1979. It boasts a 100,000 total distribution. 35,000 Hispanic households are reached through the Wednesday Houston Chronicle; 60,000 are accessed through free rack distribution in Hispanic neighborhoods on Wednesday, and 5,000 are accessed through distribution in Chronicle single-copy papers in Spanish-dominant neighborhoods.

Second, the Chonicle offers La Vibra, its Spanish-language entertainment weekly. It features coverage of local happenings, as well as national entertainment news in Spanish. It targets young adult, Spanish-speaking readers with a 100,000 total distribution. Distribution breaks out as follows: 16,500 Hispanic households receive the Friday Chronicle; 26,500 are delivered to non-subscribers on Friday; 44,000 free rack distribution in Hispanic neighborhoods; and 13,000 distributed on Sunday in single-copy papers in Spanish-dominant neighborhoods.

The Chronicle boasts a Spanish-language web site as well. The domain names are Chron.com/Spanish and chron.com/espanol. The website element reaches Hispanics online. It provides up-to-the-minute news coverage in Spanish, and features of specific interest to Hispanics, including MLS home listings in Spanish. The Chronicle also offers e-mail marketing – targeting Hispanics who indicated that they welcome advertising messages and offers via e-mail.

In addition, there are opportunities to reach people on a face-to-face basis through events and promotions. Sponsorship opportunities for events that are of interest to the Hispanic community are available. In-paper and online contest and promotion development, as well as translation and implementation are all custom options.

Finally, the Houston Chronicle itself reaches the Hispanic community. It reaches more than 350,000 Hispanics with just five daily issues. It offers bilingual coverage of news and events of interest to Spanish-speaking households as they happen. One ad in the Sunday Chronicle reaches more local Hispanic adults than five prime-time spots on any local Spanish-language TV channel and ten morning-drive-time spots on the top-rated Spanish radio station, according to The Chronicle.

With so many options, it is hard to imagine not being able to tap into the growing Houston Hispanic market.

• Skirt! averages 3 readers per copy; the majority are women, but men do read Skirt!


• Skirt! readers are between 19 and 56+ years of age.


• 9 of 10 Skirt! readers attended college, with 73% having obtained degrees.


• 8 of 10 Skirt! readers are employed.


• 6 of 10 Skirt! readers’ household incomes are $50,000+.


• 7 of 10 Skirt! readers own their own homes.


• 97% of Skirt! readers eat at restaurants at least once a month.


• 48% of Skirt! readers eat at restaurants 1-4 times per week.


• 9 of 10 Skirt! readers travel for pleasure and business.


• 85% of Skirt! readers visit a spa or salon each year.


• Skirt! readers spend a minimum of $75 at the grocery store each week.

Skirt! is available in multiple markets in the southeast delivering the women of the south to advertisers. Make Echo Media you single source for all southeastern women’s media, starting with the multiple markets of Skirt!

Georgia’s largest bilingual publication, Atlanta Latino Newspaper, launched metro Atlanta’s only Spanish-language alternative publication, entitled Mas, on Sunday, October 1, 2006. Mas is a free, pick-up, biweekly publication that covers topics on local Hispanic nightlife & nightclub events, celebrity gossip, and sexual health and well-being. Mas taps in to the city’s ever expanding, young Hispanic population, ages 21 – 45.

“Atlanta’s young readers will now have a saucy magazine to cover the local Latino nightlife, celebrity lifestyles and Latin-American entertainment. Farandula, Rumba, Sexo y Relax is the tag line of this publication that has it all,” said Judith Martinez-Sadri, Editor-in-Chief of Atlanta Latino Newspaper and Mas. She added: “Mas will satiate the cravings of so many metro Atlanta Latinos looking for a lighthearted publication offering them something different and for which they can identify.”

U.S. Census data figures reveal that the number of working-age, immigrant Latinos is expected to reach 13 million by the year 2025, an increase of 4 million people. For the native-born Latinos, the population is expected to reach 24 million, an increase of 14 million.

According to the Georgia Budget and Policy Institute, the figures reveal phenomenal growth in buying power for Latinos in the state of Georgia, as it was $11 billion in 2002, but is projected to jump to over $25 billion in 2007.

The Seal Beach Leisure World News annual directory, called the Navigator, is a great way to reach the senior marketplace of California. Seal Beach Leisure World is a gated retirement community in the northwest corner of Orange County.

It was the first retirement community of its type, founded in the early 1960s, and is the prototype for those that have followed. Close to 10,000 residents occupy nearly 7,000 co-op homes and condos. Leisure World accounts for about one-half the households and one-third the population of the entire city of Seal Beach.

The directory is 100% door-to-door delivered in February of each year. Copies are also given to all new tenants for the entire year. This provides a great opportunity to reach a consecrated group of seniors. Advertisers can take advantage of full-, half- and quarter-page advertising space.

Echo Media has developed a national network of newspapers specifically to place classified advertising. The total network circulation is approximately 53 million. This circulation is available on a daily basis. Advertising is sold on a per-line or per-word basis, depending on the newspapers selected. Incremental options, such as bolding, are also available for a small additional charge. Classifieds perform well for advertisers in many categories from Automotive and Real Estate to Tanning Beds and Jewelry.

While every direct marketing program searches for a way to distinguish itself and add value for advertisers, Money Mailer has chosen an exciting way to do just that. Money Mailer will be a major associate sponsor of the Rubicon Race Team this year at the Indy 500. The Money Mailer red, white and blue logo will be detailed on the team’s race car engine cover, nose cone, driver’s suit, team uniforms, and pit equipment, as well as specialized Money Mailer advertisements during race month. The Rubicon Race Team car will be driven by Jason Priestly – best known for playing Brandon Walsh on the 90s hit show Beverly Hills 90210. Money Mailer is hoping that this sponsorship will build new exposure for their brand and for their advertisers by appearing in one of the largest sporting events of the year, which will be viewed by more than 56 million Americans.

According to the U.S. Census Bureau, 76% of the New York Spanish-origin population is bilingual. This means that most members of the state’s Hispanic community are bilingual readers who gather information from bilingual sources. El Aguila, a bilingual newspaper in the marketplace, offers a Spanish/English format. Unlike solely Spanish-language media, it reaches an upwardly mobile and youthful cross section of the Hispanic community in the areas of its circulation.

“PERFECT”: Excellent and Delightful in all Respects”

The editors of SOUTHERN LIVING will unveil an exciting new look for the magazine to nearly 16 million readers with the March 2008 issue. Thoughtfully designed to enhance reader satisfaction and already strong engagement, this and future issues will offer:

• A fresh, new look for editorial presenting the best of the south


• Reduced clutter with better flow and navigation for the reader


• Perfect bound for optimal storage and issue identification


• Larger trim size, allowing expanded content and more spreads


• Larger “Well” section, longer stories and stunning visuals


• Timely special editorial sections plus a “Healthy Living” feature in every issue


• A monthly “PointsSouth” editorial section showing the diversity and character of the region

SOUTHERN LIVING 2008: a new design + trusted editorial + extraordinary engaged readers.

Perfect!

Run-Of-Press or Run-Of-Print (ROP) is an advertisement that is printed in newspapers among the articles. In contrast to blow-in inserts, which are free-standing and usually placed into the last section of the newspaper, ROP ads can be placed into a specified section of the paper (i.e. Main News, Sports, Entertainment). An advantage of this is a more targeted advertising campaign.

With a database of over 7,500 newspapers, targeting more than 78 million households, Echo Media is able to provide highly competitive ROP rates to advertisers on a remnant or guaranteed placement basis. And better yet, it can all be accomplished in just one phone call from you.

Calgary boasts a diverse, young population. It is the “energy capital” of the world. It has a strong retail market, as a result of high levels of disposable income. It is a city with a population base of 1,025,000, but is also the CMA with the highest average household income in Canada. Calgary also has the largest per capita number of workers earning $100,000+ per annum.

Echo Media can help you reach this audience and tap into their ability to spend. Echo Media works with a wide variety of media in Calgary from newspapers to tourist guides and magazines.

Source: NADbank 2003 Study; Calgary CMA; F.P. Canadian Markets 2004

Changes in life events drive higher Yellow Pages usage. Usage increases by people experiencing major life events.

RETIREMENT Usage Increase
Retire +25%
Made final home mortgage payment +55%
Collect from pension/savings/stock plan +97%

REAL ESTATE
Purchase first home +59%
Sell home or change home +46%

MARRIAGE
Getting married +64%
Youngest daughter gets married +66%
Youngest son gets married +57%

CHANGES IN HOUSEHOLD
Youngest child graduates college +48%
Youngest child leaves home +40%
Expecting a baby +143%


If you sell products associated with these life stage changes or would like to access the Hispanic market, phone directory advertising may be the perfect medium for you. It can be purchased locally or through a network to achieve national-level coverage.

• There are more than 17 million college students nationally (U.S. Census data – 2006)
• There are 4,236 institutions of higher education in the U.S. (2006, National Association of College Stores)
• A student spends more than $13,000 per year, 19% of which is discretionary (Harris Interactive/College Explorer Study)
• Students are making first-time purchasing decisions on campus and are developing brand loyalty

Campus Newspapers
• 71% of college students read at least one of the last five issues of the college paper (Student Monitor Survey)

• Students prefer their print editions over the online versions (Student Monitor)

• 71% of teens say newspapers are relevant to their lives (USA Weekend)

Echo Media works with college newspapers across the U.S., as well as other media targeting this demographic.

Large mailers recommend the following tactics to make your direct mail more eco-friendly:

• Decrease the thickness of your paper stock
• Cut down on the number of elements in a mail package
• Reduce the trim size
• Use recycled or “ground wood” paper rather than virgin stock
• Use soy – or water-based inks when possible
• Make a continuous effort to keep your lists clean
• Explore printing processes that produce less waste, such as rotogravure
• Utilize Print-on-Demand technology
• Send customers online for follow-up information
• Send out large print pieces on CD
• Print marketing materials on both sides of the paper
• Use chlorine-free paper
• Ask customers to specify how frequently they would like to hear from you
• Choose vendors who use renewable energy, or urge current customers to do so
• Experiment with CDs, PDF files and other formats that require less paper and packaging

Source – Deliver Magazine.com

Sacramento Golden Pages is a magazine-style directory distributed in Sacramento. 25,000 directories are distributed annually, and it is inserted into the weekly edition of the Senior Spectrum, as well as independent distribution locations throughout the region.

Sacramento Golden Pages magazine is prefect for advertisers trying to reach the senior population in the Sacramento area. With a new and fresh look each year, Golden Pages definitely is a favorite among Sacramento’s seniors.

One ad placement will go a long way in Golden Pages. With a one-year shelf life, your ad is sure to have repeat readership, which is vital to ad response. Advertisements pop from the page due to the magazine’s high-bulk paper stock pages.

Echo Media manages a network of newspaper billing statements. Advertisers’ pre-printed inserts ride along with invoices that are either mailed or delivered to newspaper subscribers. By reaching consumers in their homes, and with the implied endorsement of a newspaper, advertisers are insured a high opening rate. Typically, each statement allows room for only one or two advertisers. Subscription cycles, with most papers, are monthly, quarterly, bi-yearly, and yearly. The majority of bills delivered duplicate households approximately every 2-3 months.

Placer Golden Pages is a resource directory with valuable senior information. It is useful and regularly requested, and is available year-round at many locations. Golden Pages distributes 25,000 copies in Placer County, California.

Placer Golden Pages is a good tool for advertisers looking to reach the senior population. Companies advertising products or services focusing on home upkeep, décor and remodeling fair well when advertising in the Placer Golden Pages.

Ads placed in the Placer Golden Pages should have a long shelf life due to the directory’s annual distribution.

Impacto is home-delivered to 250,000 households each Saturday. With target block groups of 85% or greater Hispanic households, ImpactoUSA delivers your message to the right household. Online, ImpactoUSA.com receives over 100,000 page views each month Up to 74% of U.S. Hispanics prefer to speak Spanish at home – ImpactoUSA reaches those readers in the L.A. market.

Vida Latina has recently been acquired by the Mundial Group. It is a Spanish-language publication servicing the growing Latino market in the southeast region with 55,226 copies in distribution. Its goal is to bring the best entertainment and the best sports to this growing community.

Mundial Group is a New York-based, minority-owned, sports and entertainment media company that also publishes Futbol Mundial magazine for the U.S. Hispanic community.

Money Saver Magazine, a direct mailed, bi-monthly publication, only offers advertisements with money-saving coupons or specials. Money Saver Magazine distributes over 259,255 full-color copies in five areas around the Las Vegas Valley, to households and businesses. Advertisers can select zones that best target their business to produce optimal results.

Out of thousands of businesses residing in Las Vegas, only selected types are allowed to advertise. These stipulations are necessary because only service or products that consumers typically use on a monthly or bi-monthly basis are admissible.

La Prensa is the number one Spanish-language weekly newspaper in fast-growing Inland southern California.

It is growing and so is the demographic to which it specializes. Consider that Hispanics in Inland southern California:

· number 853,000 adults. Of these, 440,000 speak Spanish in the home.
· are more likely to have attended college.
· are more likely to live in families with children.
· have an average household size of 4.4 persons.
· are one of the most upscale Hispanic markets in the greater Los Angeles area.

Las Prensa’s expansion has been dramatic – a 412% distribution increase in the first four years of publication. And the arrow is still going upward. In 2004, under the banner of EL D, they introduced their weekly content to the sprawling Coachella Valley, and more aggressive distribution throughout their coverage area in early 2005 boosted their weekly distribution to 75,000. They are seen, read and respected by citizens in 50 communities throughout Riverside and San Bernardino Counties.

That’s just for starters. Week to week, they cover local and regional news – information that most directly impacts readers. The sports and entertainment sections are comprehensive, colorful and informative.

La Prensa takes pride in reaching out to the community it serves. This paper celebrates Hispanic Heritage Month in a big way. With their colleagues at The Press-Enterprise, La Prensa sponsors the annual two-day Fiesta de la Familia in downtown Riverside. This free, family-oriented event quickly has grown in stature to include dozens of local businesses eager to put their name and product/service before tens of thousands of attendees.

Fiesta de la Familia is just one of the many festivals, fairs and expos at which the La Prensa staff is a visible partner. Whether personnel are introducing the paper, greeting readers or answering inquiries, La Prensa’s distinctive brand is becoming more and more familiar to a larger and larger audience.

Boasting over 25 years of service to the Greater Tampa Bay Area’s mature community has made it a paper its readers trust and a medium that advertisers count on. From southern Pasco County to Sun City Center, this paper is distributed freely to 1,400 distribution locations, the places its readers frequent.

The Senior Voice of Florida newspaper is a community newspaper committed to bringing good news and useful information to its readers. One of the ways it does this is through local features and local stories, written by local writers, that are of interest and value to a mature, active readership.

Demographics -

MATURE ADULTS AGES 55+ account for 33% of the Tampa Bay Area Total Population:

- Has an Average Income of $44,200
- Accounts for 41% of Total Consumer Demand
- Accounts for 80% of all Money in Financial Institutions
- Purchases 28% of all Health Club Memberships
- Accounts for 56% of all Health Care Expenditures
- Purchases 34% of all Overseas Tours
- Purchases 48% of all Luxury Cars
- Spends $544 Annually on Toys for Grandchildren
- Shops for Value


Echo Media works with a number of Senior Newspapers across the U.S. and Canada. For more details, contact you Echo Media salesperson.

Open Air redefines adventure for readers who embrace an active lifestyle. Open Air opens readers' eyes to the adventure possibilities that surround us each day from ordinary activities to once-in-a-lifetime opportunities. It is inspirational and practical, with a unique voice and signature images. Open Air presents a new outlook on adventure, one that rewards body, mind and spirit.

The launch of this magazine is coming in March of 2008, and will be distributed on the first Friday in March and quarterly thereafter. Open Air will have a readership of 4.3 million and a circulation of 2.6 million nationally, while maintaining a household income of over $75,000. Readers who find the Open Air concept appealing are healthier, more fit, eager for new experiences, and looking for balance and adventure in their lives.

San Francisco has no majority population. The two largest minorities are:

* White, not of Hispanic or Latino origin 44%
* Asian 33%

Followed by:

* Hispanic or Latino 14%
* African-American 8%

As you can see, the Asian population is a major portion of the San Francisco make-up. For access to Asian Newspapers in California and throughout the United States, contact your Echo Media sales representative.

The Wall Street Journal can help achieve your marketing objectives within the Hispanic community by delivering:

· An ambitious Hispanic audience.
· Adjacency to exclusive and authoritative content with strong brand association.
· National readership with local penetration.
· One-stop shop-cost efficiency and premium placement at no extra cost.

Echo Media works with a large number of Hispanic business publications. We can help you access this growing base of business-savvy Hispanics in a forum that limits waste of your advertising dollar.

Despite relatively low incomes of African-American workers in Tennessee, the African-American economy is a significant factor in the state’s economy. About $6.9 billion were spent by African-American residents in retail and service, according to estimates based on recent consumption data. The largest amount, about 38% of the total, is spent on housing. The two next largest categories are transportation, about 19%, and food, about 18%. By far, the largest share of this spending is by residents of Memphis. African-American residents of the Memphis metropolitan area (which includes two counties not in Tennessee) are estimated to have spent over $3.1 billion for consumer goods and services in 1994, while residents of the Nashville metropolitan area spent almost half that amount. The obvious difference in the African-American population of these areas accounts for the majority in the different spending levels.

Over the next few years, the African-American population in Tennessee is projected to hit 920,546, or an 18% increase this decade, according to a University of Georgia study. This group’s buying power, meanwhile, will have increased 83.4%, giving the state a ranking of 23rd nationwide in percentage rise.

With African-Americans accounting for $1.50 out of every $10 in buying power in the state, Tennessee ranks 12th nationally in “market share claimed by these consumers.” The study projects their buying power – or total personal income after taxes – will be $12.8 billion next year, or about 2.4% of the nationwide total of $532.7 billion. How can advertisers access this growing base? By advertising in the The Tennessee Tribune.

Echo Media works with Newspapers that reach African-Americans across the United States. For a comprehensive listing of the titles we can offer, please login, or contact your Echo Media sales representative.

Why not try these seven B2B card decks:

Reach grounds keepers with the Grounds Parks & Landscapes-Dek

Reach people in the foodservice industry with the Foodservice Marketplace, Pizza & Pasta Marketplace, Bars & Clubs-Dek.

Reach Veterinarians with Vet-Dek, dentists with Dental-Dek, and police officers and firefighters with America’s First Responders-Dek.

These programs are not new to the market – They are well established and have a history of distribution.

Mercado Bilingue magazine is a culturally relevant source of education, information and employment opportunities delivered directly to Hispanic consumers. With a SUPERATE! (better yourself!) end in mind, Mercado Bilingue seeks to inform, inspire and educate Hispanics by integrating the best parts of the Hispanic culture and mixing it with the American dream. In three simple sections – Learn, Earn and Save – Mercado Bilingue provides valuable content that their readers need to create their own SUPERATE! success story.

Every Mercado Bilingue partner helps readers achieve their SUPERATE! by providing information and content that will help them better themselves or their situation. Whether the goal is showing readers how to save time and money by flying instead of driving or improving their careers and job opportunities, partners are able to connect with readers in a way that no other 60-second radio spot or standard newspaper ROP can.

Mature Living Choices is a quarterly publication of living options for active older adults. Featured are homes, condos, apartments, resorts as well as retirement and assisted living communities.

Mature Living Choices is a good tool for advertisers looking to reach the senior population. Companies advertising products and services focusing on home upkeep, décor and remodeling receive a good response when advertising in Mature Living Choices.

Contact Echo Media today to inquire about Mature Living Choices magazine and over 8,000 other print media.

Advertisers can now complement their advertising by promoting their business online with SAVE’s marketing program. It will get your business noticed on top search engines like Google, Yahoo and MSN; however, a website is not necessary to participate. This is a great opportunity to get noticed in a big way!

Local search marketing is affordable with low initial setup costs. Pay only for what you get… and you get a lot! Efficient and reasonably priced, you pay only when someone clicks on your link. Plus, you will receive detailed search activity that tracks every dollar spent on search marketing.

This is a great partner product to your print advertising in SAVE on Everything.

· 70% spend between 1.5 and 3 hours reading their local Jewish newspaper
· Have an average annual household income of $120,100 (131 higher than average U.S. MRI index)
· 61.3% consciously purchase Kosher products
· 88.9% participate in sporting activities
· 65.6% used the Internet/went online every day in the last 30 days
· 41% took 3+ foreign trips (vacation) in the last 3 years
· 26.4% took a cruise in the last 3 years (index 383)

*Source: Jewish Media Network Study, 2000.

El Clasificado is a weekly shopper delivered to more than 2,000 locations, including supermarkets, retail stores and restaurants in Latino communities every Wednesday. El Clasificado is known for its strategic and effective distribution through bulk-drop in street racks, catering trucks, and home delivery in densely populated Hispanic areas. El Clasificado is the most accessible free Spanish-language publication in Southern California with a weekly circulation of 271,000.

This Christmas, El Clasificado is offering glossy pages for the first time. These pages will be stitched down the middle of the book. National advertisers are being offered premium positions on the front and back pages. This is a great way to have your advertisement stand out from the rest and reach the highly sought-after Hispanic market.

Tabs are an excellent way for you to build awareness and brand recognition for your business. They make the Yellow Pages easier to use and are referenced more often, thereby offering more opportunities for exposure. HYP Network, Directorio en Espanol Tabs are printed in full-color on heavy stock paper that extends beyond the edge of the book, creating a natural opening point for customers.

For information on using tabs in Yellow Pages directories targeting any market from the Hispanic market to alternative lifestyles, Echo Media can help.

Each week, readers seek out the Florida Jewish News for its compelling articles, useful and entertaining features, and current events from the Jewish world.

Some of the paper’s most popular features include:

Local Jewish News - Investigative news stories, local events and community happenings; plus “Out & About,” a feature showcasing photos from around south Florida’s Jewish social scene.

Avi’s Corner - FJN Publisher Avi Frier’s hard-hitting, from-the-hip weekly commentary.

Ask Dr. Deb - FJN Family writer Dr. Debbie Schwarz Hirschhorn, PhD, tells it like it is when it comes to family and mental health issues.

Opinion Columns - Featuring Daniel Pipes, Charles Krauthammer, Rabbi Avi Shafran and guest columnists from around the world.

Political Cartoons from Cox & Forkum

Words of Torah -Weekly Torah messages from Rabbi Shlomo Riskin and others.

News from around the Jewish world - From local tidbits to national and world Jewish events, the Florida Jewish News has it all covered!

Plus - Kosher Dining Guide, Community Calendar, Jewish Almanac, Classifieds, Real Estate, and more!

If your advertising needs include reaching the Jewish community, let Echo Media introduce you to our national network of Jewish Newspapers.

The Enterprise Newspapers consist of four weekly publications reaching the communities of South Snohomish and North King counties of Washington state.

Distributed every Friday to over 75,000 households, advertising in these award-winning newspapers is a cost-effective way to deliver your message to an excellent market area.

Also Published by The Daily Herald Company:

The Daily Herald Newspaper – serving Snohomish County and beyond with daily local coverage.
Snohomish County Business Journal – monthly publication mailed to businesses throughout Snohomish County.
The Pickle Press – classified shopper mailed to non-subscribers. Additional distribution in rack locations.
HeraldNet.com – The Herald’s Internet site delivers over seven million page views per month.
La Raza – the most popular, most influential and largest circulation Hispanic publication in the Puget Sound region.

Echo Media works with newspaper groups across the U.S. delivering access to communities beyond the Paper of Record.

U.S. Hispanic purchasing power has surged to nearly $700 billion and is projected to reach as much as $1 trillion by 2010, according to new estimates by Hispan Telligence.

Hispanic consumer research has shown that this group of consumers is more likely to buy from advertisers who reach them in their own language, Spanish. The Roslow Research Study reports that Spanish language advertising is 45% more effective than English advertising in reaching this consumer segment.

In 2003, advertisers allocated 5.2% of their budgets to the Hispanic market, according to a study by the Association of Hispanic Advertising Agencies. The two biggest ad categories, for both the Hispanic and the general market, were packaged goods and automotive.

Skirt Magazine is a free monthly publication first published in Charleston, SC in 1994. Since then, Skirt has expanded into its 8th market this October, Boston. Other cities include: Augusta, GA, Savannah, GA, Jacksonville, FL, Columbia, SC, Charlotte, NC, and Knoxville, TN. Skirt Magazine is all about women... their work, play, families, creativity, style, health and wealth, bodies and souls. Skirt is an attitude... spirited, independent, outspoken, serious, playful and irreverent, sometimes controversial, and always passionate. The new expansion into to Boston of 40,000 circulation pushes Skirt's total circulation to 349,000. With Skirt Magazine being 80% larger than other magazines, and having strategic distribution points in each city, consumers are guaranteed to see your advertisement.

Here’s the scoop on Boomerbeat: “Boomerbeat Lifestyles” – targets the baby boomers and active adults on the Treasure Coast and N. Palm Beach reaching over 157,313 readers each month (plus bonus readership from their 24-hour racks across the Treasure Coast). Baby boomers are the largest growing consumer group in Florida and the United States

Each month, Boomerbeat publishes 65,000 issues: 49,000 issues for the South Zone, (covering N. Palm Beach, Martin and St. Lucie Counties) and 16,000 issues for the North Zone (Indian River County). You’ll reach over 157,000 readers for pennies per reader.

Two-thirds of these issues are inserted into daily newspapers and delivered to targeted ZIP codes (for both zones); and the balance are placed around each county in select, high traffic locations on the Treasure Coast. These issues are on display all month long in order to ensure maximum exposure and return on your advertising dollars.

Scoreboard Advertising is offering advertisers a unique opportunity to reach families enjoying local sports games in the metro Atlanta area. Scoreboards at local parks, recreational facilities, schools and churches now have advertising space available. These scoreboards have been donated to each facility by the Atlanta Coca-Cola Bottling Company and have been made available for one advertiser per board (in addition to the Coca-Cola logo featured on each board).
Studies show that spectators look at the scoreboard in excess of 180 times during football games and 120 times during baseball games.* This gives advertisers an uncluttered, unique environment to reach consumers with repetitive exposure over time. Advertisers are able to select the specific scoreboard on which they want their ad featured. This is an excellent new opportunity that is surprisingly affordable for any media budget.

AARP The Magazine is not only the largest circulation magazine in the U.S., but it is also an excellent vehicle for advertisers looking to target seniors. AARP The Magazine is a bi-monthly publication that is delivered to members of the American Association of Retired Persons (AARP), an association for Americans over the age of 50. The newly redesigned magazine offers editorial on today's headlines and pertinent topics, such as health, lifestyle and political issues that concern today's over-50 public. In addition, AARP The Magazine offers multiple options for segmenting its over 22 million circulation. Advertisers can buy by region and purchase by age segment with the following options: full run (50+), 50-59 age segment, 60-69 age segment, 70+ age segment, 50-69 age segment, and 60+ age segment. These options allow advertisers to test the magazine’s circulation with a smaller quantity by segmenting a specific age and region, and offers enormous roll-out potential for national advertisers.

During a time where many publications are experiencing decreasing circulation, Get 1 Free Magazine is growing faster than ever! In fact, because of this growth, Get 1 Free Magazine was a finalist for the San Diego Regional Chamber of Commerce's “Outstanding Emerging Business of the Year” Award. Get 1 Free Magazine is now mailing to nearly one million households per month.

NOW SELLING:

Temecula/Hemet (Zone RV01)
50,000 Pieces per month


Murrieta/Wildomar/Winchester (Zone RV02)
50,000 Pieces per month

NOW PRESELLING:

Palm Springs & Surrounding areas
50,000 Pieces per month

La Quinta & Surrounding areas
50,000 Pieces per month

During the initial launch phase for these new areas listed above, we are offering some fantastic rate incentives to new clients to fill these magazines as quickly as possible. Introductory offers are on a first come, first served basis only.

Montreal’s population is now more than 3.6 million. Montreal has a diversified economy with 1/5 of the workforce employed in manufacturing. Many international companies are headquartered in Montreal, such as Air Canada, Alcan, BCE, Bombardier, Domtar and Quebecor.

As Canada’s second largest city, it is home to three universities and 16 public community colleges. Montreal’s attractions include the Bell Centre, the Montreal Casino, the Biodome de Montreal and the Montreal Jazz Festival. It has much to offer culturally, as well as in terms of media options.

Le Journal de Montreal is the number one newspaper in Montreal reaching 687,800 readers. It is a French-language publication. 60% of Le Journal de Montreal’s readers are adults ages 25-54, compared to 58% of La Presse’s audience. Both of these newspapers serve the Francophone community of Montreal. The Gazette serves the Anglophone community, and is a broadsheet daily. Echo Media works with French-language publications from magazines to co-op envelopes, and well as a large variety of media in English.

Navigating the waters of a dual-language market can be tricky, so let Echo Media help bring you the options you want, without the hassle.

Source: NADbank 2003 Study; Montreal CMA; F.P. Canadian Markets 2004

Clipper Magazine, a national coupon magazine, is now offering oversized, glossy DAL cards as an alternative to on-page advertising in their magazine. This stand-alone piece acts as a direct-mailed postcard for the advertiser, while carrying the postage indicia for the publication. This program is very well-suited for local or regional retail advertisers, but any advertiser looking to run on a stand-alone piece in the mail without having to pay the high-postage prices for direct mailings would be an excellent candidate. Circulation is available to target as little as 50,000 homes, with roll-out potential upwards of 22 million.

London is the main regional center in Southwestern Ontario. London’s population of 450,000 makes it one of Canada’s top ten markets. London’s workforce is highly skilled and educated. Many corporate headquarters and manufacturing facilities are in London: 3M, London Life, Ellis-Don, GM, Kellogg, and Labatt, to name a few.

The John Labatt Centre is a major venue for concerts and sporting events. London’s leading institutions include the University of Western Ontario and Fanshawe College (Canada’s largest college).

The London Free Press is the strongest media voice in London, reaching 155,700 adults every weekday (47% of adults ages 18+).

The London Free Press reaches 71% of adults ages 25-54 every week.

As a major Canadian market, an advertiser looking to target English-speaking Canada needs to take note of London. Echo Media offers access to a wide variety of media in London and extended coverage in other Ontario markets.

Source: NADbank 2003 Study; London CMA; F.P. Canadian Markets 2004

Tampa Hispanics have a high representation in young people.

Hispanics in Tampa represent the fastest growing, youngest and largest households with an average age of 29.

Median age for Hispanics vs. 35.9 for the overall population.

34.1 % of Hispanics in the Tampa market are younger than 18.

The 2005 Tampa market was the 5th fastest growing and 19th largest Hispanic market. In 2005, the Hispanic population totaled 350,000, which amounts to 31% of the Tampa DMA. Hispanic households average 3.1 persons vs. 2.2 persons per non-Hispanic households.

Hispanics have an average disposable income per household of approximately $56,431. Hispanic buying power has grown 35% since 2000 to $5.5billion in Tampa Bay.

If you are trying to reach Tampa’s growing Hispanic market, contact your Echo Media sales representative or search our Hispanic media site www.Echo-Latino.com and use the map to locate a list of all Hispanic media that cover the Tampa DMA.

Source: Demographics USA 2004, Premier Crossover Magazine

Sus Deportes Magazine is the one and only publication exclusively dedicated to the world of sports and entertainment for the Latino community in New England. Boston is well known for the heat and passion that Latino fans bring to popular sports, such as baseball, soccer, basketball, football and other sports covered by Sus Deportes. Hence, Sus Deportes was born, fulfilling the need of bringing together all the happenings of the sports world. Sus Deportes also highlights the sports scene and stars that make the Boston Latino audience roar on their seats. It has the best features to reach the Hispanic sports community in Boston, and is the only Hispanic sports magazine in Boston.

Sus Deportes is an unbiased publication that brings the best sports analysis right from the sports field. Sus Deportes has the best and most recognized writers in Boston and New England. Sus Deportes Magazine is totally bilingual and follows a formula with three main topics: your community, your passion and your sports.

With the various contests that SAVE offers, along with the monthly $5000 prize drawing, SAVE is a magazine that has a long shelf life and tends to be kept in the home for the entire month. The unique dining guide is something that consumers hold on to and use frequently throughout the month.

Because SAVE is a glossy magazine containing many coupons, it offers today’s consumers a compact, convenient, easy-to-use publication with numerous money-saving offers on a wide variety of services and products that consumers need and use every day.

As a regular advertiser in SAVE, your offer will be seen by busy consumers time and time again as they look through the SAVE magazine searching for the offer that suits their needs at that time. This builds recognition for your business that consumers will remember when they ultimately need the product or service that you offer.

Edmonton, “The Gateway to the North,” is a central transportation and distribution center for the NWT and Nunavut. It is a research center for oil sands technology and pharmaceuticals. It boasts a population of 1,002,000, and has an above average household income. It is recognized as the number one Canadian market for healthcare. Edmonton has a strong retail market with no PST (Provincial Sales Tax); the West Edmonton mall and new power centre. Echo Media works with a variety of media vehicles from newspapers to tourist guides in this area of Canada.

Source: NADbank 2003 Study; Edmonton CMA; F.P. Canadian Markets 2004

Next time you lust after that luxury car or plasma television you can’t afford, maybe this will ease your pain: The wealthy are more likely to be clipping coupons than the rest of us.

Affluent consumers clip coupons, shop at discount stores and cringe at being labeled “wealthy,” according to a new survey of about 800 consumers earning an annual income of at least $125,000.

72% of the high-income earners said they clip coupons, compared with the national average of 65%; and 66% said they shop at discount stores, compared with the 47% of consumers on average. Visa commissioned the survey.

Source: Vertis Customer Focus Direct Marketing 2005 Survey – As reported in DM News, October 11, 2004.

El Aguila, newspaper, targets the fast growing, upwardly mobile, upper-middle income and affluent markets, those with household income of more than $75,000; this segment is most popular with bilingual professionals.

65% of El Aguila readers are homeowners.

80% of El Aguila readers have attended College in the U.S. or country of origin.

70% of El Aguila readers have graduated from a four-year college.

45% of El Aguila readers hold post graduate degrees.

35% of El Aguila readers are business owners.

25% of El Aguila readers are partners in business.

80% of readers reported that they have responded to advertising content.

75% of readers reported that they have considered purchasing an advertising product or service of personal or business use.

Echo Media has been named the manager of the new-to-the-market InHealth Systems Package Insert Program. InHealth offers an assortment of supplies to medical offices, from paper systems to computer systems. Advertisers’ inserts are hand-inserted into packages that reach the hard-to-access world of medical professionals. With 30,000 packages distributed per quarter, this program provides marketers with a way to interact with the decision makers in medical offices. Perfect for any business-to-business offer, as well as many others, the InHealth Systems PIP will prove to be a winner for any new media plan.

Kraft Foods has recently opened its magazine, Kraft Food & Family, to partner advertisers whose brands are complimentary to the Kraft product line. Food & Family is a four-color, glossy magazine that is published seasonally (5 times each year) by Kraft Foods. The magazine is available free by request and is direct mailed into the homes of its subscribers. Food & Family provides recipes and solutions for everyday dinners, simple celebrations, and healthy living. This publication provides approved advertisers an excellent opportunity to reach a large circulation of brand-loyal consumers with on-page and insert advertising.

Hispanics are members of the fastest-growing group in the Austin metro area. By 2040, Hispanics will make up 44% of Austin’s metro area (MSA) residents, more than any other demographic group.

Source: Texas State Data Center at TX A&M University)

Austin is currently the Nation’s 19th largest Hispanic Market.
· 471,700 Hispanics reside in the Austin media market (DMA)
· Hispanic population has grown 91% since the 1990 Census
· $7.3 billion buying power
· 76% are originally of Mexican descent
· #1 “Top 10 Cities for Hispanics to Live in” (Hispanic Magazine, August 2005 issue)

Austin Area Hispanic Profile

· Median age of population = 27.2
· Average household income = $43,600
· 68% of adults live in Travis County
· 62% are in multi-income households
· 76% of adults are employed
· 59% have children at home
· 80% can speak Spanish
· Go online for news, weather and entertainment
· Go to Downtown Austin music venues
· 29% are likely to buy a vehicle in the next 12 months
· 86% shop at department stores (in the past 30 days)
· 47% traveled to Mexico in the past three years
· Are less likely to watch prime-time television

· Ethnic “minorities” now make up over 50% of Texas residents (Census Bureau release, Aug. 11, 2005. 2004 estimates)
· 12.5% of the U.S. pop.
· 25% by 2050, 98 million Hispanic population
· Rapidly Growing Buying Power
· 2004 = $686 billion
· By 2009 = $923 billion


Sources: Synovate Hispanic Market report, U.S. Census Bureau

Now, more than ever, companies are choosing to do their part to be more environmentally aware. One way to do so is to choose a printer that's Forestry Stewardship Certified (FSC). In order to obtain this certification and display the FSC logo on their printing, a printer will only use paper that comes from mills that have pledged to engage in responsible forestry practices.

Using a printer that will allow you to display the FSC logo on your product will show customers that you care about the environment and are doing your part to be more environmentally and socially conscious.

Echo Media proudly works with several FSC certified printers and continues to partner with environmentally friendly companies.

The Atlanta DMA is an excellent market for advertisers targeting African Americans. Below are some details regarding this market that may provide useful in building marketing campaigns targeting this group.

Atlanta’s African-American Population:

Demographics
- Median age 25.1 years
- 53.6% female, 46.4% male
- African-Americans represent:
o 25% of total population of SMSA (what is SMSA?)
o 67% of total population of the City of Atlanta


Education
- Of African-Americans aged 25 years and over:
o 55.2% graduated high school
o 24.0% completed at least 1-3 years of college
o 11.4% completed 4 or more years of college

Financial
- Of the African-American labor force aged 16 years and over:
o 906% are employed
o 15.2% managers and professional (compared to 6% nationally)
o 28.3% technical, sales and administrative support (compared to 18% nationally)
- 24.7% of all African-American Households have incomes of $20,000 and above
- Mean family income is $15,596

Transportation
- Of all African-American occupied housing units:
o 70.1% have at least one vehicle
o 32.3% have 2 or more vehicles
o 9.2% have 3 or more vehicles
- The majority of African-American workers drive alone and work in the City of Atlanta
- Mean travel time is 29.5 minutes

Source: U.S. Census

Many of us get electricity from investor owned utilities (IOUs), like Florida Power & Light or Commonwealth Edison. In urban areas, there are 100 or more homes and businesses on a single mile of electric line. In non-urban areas where landowners have up to 400 acres of land, there are as few as one or two homes per mile of line.

In the 1930s when the IOUs determined that it wasn’t profitable to run their electric lines out into the rural areas, farmers and landowners came together to form cooperatives in order to bring electricity to their area. By the 1940s, these co-ops began to form state-wide associations. These associations needed a way to stay in touch with their members and the Rural Electric Co-Op Magazine was formed. Each association distributed a monthly publication to keep in touch with the member-owners of local cooperatives.

Today, there are nearly 1,000 local electric cooperatives that own and maintain almost half the electric distribution lines in the U.S. These co-ops cover 75% of the land mass within the U.S. and provide electricity to 36 million people.

Why it matters:
The readers of electric cooperative magazines are member/owners of their electric utility company, giving them a vested interest and involvement in the magazine. Each Rural Electric Co-op Magazine includes editorial material that’s relevant to the reader, with each edition including localized sections.

Anecdotally, the staff members of these magazines know their readers are directly “connected” by the letters, phone calls and e-mails they receive; but the proof is in the research. Nationally, almost 80 percent of readers read 4 out of 4 issues, according to MRI Custom Research. That’s an astonishing number when compared to national magazines, half of which may go unread.

Rural Electric Co-op Magazines provide an excellent advertising venue for direct response advertisers as well as branding advertisers. Because many of the readers are in rural areas, mail-order and direct response offers are well received since large retailers may not be available in the area.

Echo Media has developed a network of Rural Electric Magazines allowing advertisers the opportunity to reach a large circulation of readers nationally through this response-driven media.

Utah’s Hispanic population grew nearly 200% between 1990 and 2005. This is the 3rd fastest rate in the nation and more than twice the national rate. Currently, Hispanics make up about 11% of Utah’s population and 57% of its foreign-born population. In addition, Utah’s largest metropolitan area, Salt Lake City, is also seeing a Hispanic boom. The foreign-born population in Salt Lake City is growing about 90% faster than in Los Angeles and about 82% faster than in Miami. This is important information for advertisers looking to reach the Hispanic market, since traditionally Utah, and the Salt Lake City DMA might be overlooked in a plan targeting Hispanics.

Source: U.S. Census Bureau, Brookings Institute, Pew Hispanic Center, Economics

The San Antonio Prime Time Military Newspapers are the only publications allowed official distribution on military bases and the post, pursuant to exclusive U.S. Department of Defense contracts between the government and Prime Time. The military newspapers are distributed to all housing units, exchanges and commissaries, officer and NCO clubs, recreation centers, hospitals and medical offices, training centers and internal offices within Military bases and posts in San Antonio, TX. On average, one newspaper is printed for every three people on base or post.

Military base newspapers provide in-depth coverage of local and national news, as well as local base information that soldiers and their families need - base and post commander columns, promotions, changes in regulations, NCO and Officers’ Clubs schedules, base and post sporting events, school news and more.

These military newspapers reach more than 150,000 readers within the San Antonio DMA each week. These readers have a combined payroll of more than $3 billion. Military and civil service personnel represent more than one-fourth of the San Antonio-area economy, making this a prime market and vehicle for any advertisers who are targeting military.

The Afro-American Newspaper targets the most affluent African-American readers in the Baltimore and Washington DC Metropolitan region. This region is the second highest African-American regional market in the nation and also the second most affluent region for African Americans in the nation, with more than $50 billion in spending power. Additionally, Afro-American Newspaper readership is 57% female, with more than 60% of AFRO readers falling between the ages of 25 and 54, and 53% of AFRO readers having obtained at least one degree. For advertisers looking to reach, young affluent African-Americans, Afro-American Newspaper provides an excellent venue.

These statistics can serve as a quick reference guide when targeting the African-American population:

· 55% of the U.S. African-American population lives in the South

· 52% live in a metropolitan area

· Alabama, Florida, Georgia, Louisiana, Maryland, Mississippi, North Carolina, South Carolina, Texas and Virginia each have an African-American population of at least 1 million

· There are 36.4 million African-American U.S. residents

· African-Americans make up 12.9 percent of the U.S. population

· The median age for the U.S. African-American population is 29.5 years

· There are 3.9 million African-American married couples in the United States

· Among the population of U.S. African-American families, 2 million are married couples with children under age 18

· There are 11.8 million African-American children in the U.S.

· 41% of African-American children live in a home maintained by their mother; 34% live in a two parent household; and 13% reside with a grandparent

· There are 823,500 African-American owned businesses that generate $71.2 billion in revenue in the United States

· African-American owned businesses make up 4% of the nation’s 20.8 million non-farm businesses and 27% of its 3 million minority-owned businesses

· 38% of the nation’s African-American owned businesses are owned by women - a higher percentage than any other minority ethnic group

· 2.6 million African-Americans are military veterans

· 5.7 million or 46% of African-Americans own their own homes – this statistic represents a 1.4 million increase in African-American homeownership from the 1990 Census

*Data from US Census Bureau

Bridgez is the paramount connection between Hip-Hop and the rapidly growing U.S. Latino market. Along with cutting-edge editorial and in-depth features with many of today’s prominent figures, Bridgez offers a unique insight into today’s world: the new generation Latino point-of-view.

The magazine is designed to focus on the mainstream urban communities across the United States, primarily targeting the U.S. Latino market. This market is one of the fastest growing genres; which is currently numbered at 44 million in the United States alone. Bridgez is unique because it appeals to the urban audience by specifically connecting the readers to their cultures and lifestyles.

With a 96 year history, Blair Corporation has become a name that consumers know and trust to bring them the best womenswear, menswear and home decorating products available. Recently, Blair separated their products into three distinct categories, offering marketers the opportunity to target the Blair customer that will be most responsive to their offer. The Blair Womenswear Catalog Blow-in and PIP, Blair Menswear Catalog Blow-in and PIP, and Blair Home Products Catalog Blow-in and PIP are now available separately. This move gives advertisers the ability to target not only male or female recipients, but also those that are looking for affordable quality solutions for home decorating. Additionally, the Blair catalogs and packages lend credibility to the advertising it carries since consumers trust this company to bring them only the best products.

The Houston Chronicle has compiled the following fast facts about the Houston Hispanic market:

FROM 2000 TO 2005, THE BUYING POWER OF HOUSTON’S HISPANICS INCREASED 102%

The rapid growth of the Hispanic population segment means great market potential for advertisers. In Houston, Hispanics represent:

$25.1 billion in consumer buying power and $9.8 billion in retail sales.

Sources: Selig Center for Economic Growth, Market Book 2006; Demographics USA; 2002 and 2004 U.S. Hispanic Market Report, Synovate,

THE HISPANIC POPULATION WILL ACCOUNT FOR THE MAJORITY OF HOUSTON’S FUTURE GROWTH

By 2015, the Houston Metropolitan area is projected to grow 17% from its current population of 5.1 million to 6 million.

75%, or more than 654,000, of this growth will be Hispanic.

Source: Texas State Data Center 2006

HISPANICS ARE THE LARGEST ETHNIC GROUP IN TOWN

Houston has a large and growing Hispanic population. In fact, one of every three Houstonians is of Hispanic descent.

This growing population has been largely untapped in years past, but marketers are finally seeing the exciting possibilities of reaching into this important demographic group.

HOUSTON HAS THE LARGEST HISPANIC POPULATION IN TEXAS AND THE 5TH LARGEST IN THE UNITED STATES

Top 10 Texas DMAs with the highest Hispanic population:

Metros Hispanic Population

1. Houston 1,742,879
2. Dallas/Ft. Worth 1,537,572
3. San Antonio 1,163,556
4. Harlingen/Weslaco 998,507
5. El Paso/Las Cruces 718,730
6. Austin 432,861
7. Corpus Christi 331,544
8. Laredo 225,412
9. Odessa/Midland 164,778
10. Waco/Temple/Bryan 164,237

Source: Demographics USA 2005 Top Hispanic Metro Rankings

Top 10 major DMAs with the highest Hispanic population:

Metros Hispanic Population

1. Los Angeles 7,481,904
2. New York 4,236,512
3. Miami 1,857,551
4. Chicago 1,748,912
5. Houston 1,742,879
6. Dallas/Ft. Worth 1,537,572
7. San Francisco 1,429,759
8. Phoenix 1,181,889
9. San Antonio 1,163,556
10. Harlingen/Weslaco 998,507

Source: Demographics USA 2005 Top Hispanic Metro Rankings

DEMOGRAPHIC PROFILE OF HOUSTON HISPANICS

Houston’s Hispanics are younger than the general population, so you can reach them before they become loyal to someone else’s product. And 26% of Houston’s Hispanics have some college or more.

Source: 2005 Scarborough Report, Houston DMA

Widely respected in the Hispanic community, this weekly, Spanish-language publication has covered the news and features important to Houston’s Hispanics for more than 25 years. Mirroring Houston’s young Hispanic market, almost half of La Voz’s readership is between the ages of 18 and 34. This means that now is the time to reach out to this growing market. Advertising in La Voz puts you on the path to increased sales and brand loyalty by delivering your message in the language that speaks directly to the Hispanic community.

Save on Everything, a digest-sized coupon magazine, recently announced that they will begin distribution within the Dallas, Texas market in May. With the addition of Dallas, Save on Everything will have coverage in 5 markets nationally: Chicago, Dallas, Detroit, Houston, and Minneapolis/St. Paul. Save on Everything Dallas edition will continue in the style of the existing publications - it will supply 1 million single family homes with a 4-color glossy magazine containing the latest, most valuable coupons and offers. The addition of the Dallas market creates more opportunity for circulation for national advertisers who are looking to reach a large consumer base under one "umbrella" of publications. Save on Everything offers advertisers on-page as well as insert opportunities and also offers total market and zoned coverage. For more information on coupon magazines including the Save on Everything publications, please contact your Echo Media account manager.

Across the United States there is more than 30,000,000 circulation available through local coupon magazines or “Mag-Nets”. Most advertisers see these as an on-page option, only, but many can now accept inserts. Most of these publications allow a maximum size of 6 X 6 inches on an insert*. Advertisers that are looking for expansion markets, but do not want to convert from inserts to on-page can now test the local coupon magazine channel without addressing that challenge.

Additional benefits to the Local Coupon Magazine channel include:

* One month retention of coupon books based on retail expiration dates
* Higher household income targets
* Target single family dwellings
* The ability to select by geography but with national rollout potential

Echo Media has been working in this channel for over ten years, and we bring the expertise needed to execute a national or regional buy for pre-print clients into the local coupon magazine network.

*All inserts must be cleared for size, weight and content.

The Onion is a weekly national newspaper that offers award-winning news and views that readers can't get anywhere else. Each week, The Onion's attention grabbing headlines and photojournalism paint a unique picture of the world. More than 3 million people read The Onion weekly, including online and print readership, making it by far the most popular news organization in its class. The A.V. Club, The Onion’s arts and entertainment section, provides thorough coverage of the week’s cultural happenings, both local and national. From interviews and offbeat features to obsessive, pitiless reviews of the latest films, music, books, and video games, this tongue in cheek publication has great appeal to the well educated but fun loving consumer with an offbeat sense of humor. Its readership skews male and this paper offers significant rollout potential for advertisers trying to reach the non-traditional newspaper reader. For more information on The Onion, or for information on publications across the US contact Echo Media.

· San Diego Hispanic population, with over 927,000 residents, is ranked the 11th largest Hispanic market in the country.
· With more than two million residents, the San Diego/Tijuana region becomes the 3rd largest Hispanic market in the U.S.
· San Diego is the most affluent Hispanic market with an annual median household income of over $45,000.
· Over 90% of all Hispanic households in San Diego County use Spanish-language media.

Mature Living Choices is quarterly publication, available in almost 30 markets nationally. This publication features living choices for active adults, including homes, condos, apartments, and resorts as well as retirement and assisted living communities. Mature Living Choices can be a good vehicle for advertisers looking to reach the senior population, specifically if these companies deal with products or services focusing on home upkeep, décor, and remodeling. The publications are also an excellent choice for any advertiser looking to segment one of the most sought-after demographics within the United States - Baby Boomers. Mature Living Choices allows advertisers to buy on a national or market-specific level, depending on the clients’ needs.

Swing is a quarterly publication providing information on all that Atlanta, Georgia offers to active seniors. Swing's goal is to inform its readers of the opportunities and events that can impact their lives, while exploring the very best social and recreational activities that Atlanta has to offer for older adults. With editorial focused on the quality of life for people age 50 and beyond, Swing offers new, fresh stories in each quarterly issue. Both demographically and geographically focused, Swing is an excellent media vehicle for advertisers looking to reach the active-lifestyle senior in metropolitan Atlanta.

Advertisers can reach California Hispanics with Harte Hanks Pennysaver. This weekly publication allows advertisers to carve out Hispanic households within their distribution. These Hispanic zones, comprised of 60% Hispanic density or higher, make up approximately 1.2 million of the Pennysaver's 10 million circulation weekly. Additionally, there are about 130,000 homes that receive the Pennysaver with a specially branded masthead: El Pennysaver. Harte Hanks Pennysaver is a weekly advertising shopper that is saturation-mailed to homes and apartments throughout California. Direct response opportunities include DAL's, pre-printed inserts, and on-page placement, and clients have the opportunity to run on a remnant basis in order to get circulation at the lowest possible rates.

More Latinos are living the "American Dream" by becoming homeowners. Between 1995 and 2005, the number of Latino, owner-occupied homes increased by 3.1 million, reaching 6.9 million nationally. This number represents an 81 percent increase in Latino homeowners, which is even more impressive when compared to the same data for other demographics (overall, the market saw a 19 percent increase in homeownership for all other non-Latino owner-occupied homes). Additionally, in the next 20 years, Latinos are expected to make up 40 percent of all first-time homebuyers.

This information is important to advertisers who are targeting new homeowners or whose products and services are home or home-repair oriented. The Hispanic population will become an increasingly important demographic when targeting new-homeowners, and advertisers should be pro-active when constructing their advertising messages and in their media plans and buys in order to take advantage of these new consumers.

Data provided by the National Association for Hispanic Real Estate Professionals' Web site.

The Senior Advocate Newspaper in Central California provides an excellent print media vehicle for clients looking to target seniors by geography. Covering Tulare, Kings, Fresno and Madera counties, as well as the central coast of California, The Senior Advocate is currently the only publication in central California solely dedicated to the mature adult. Since seniors are the fastest growing segment of the marketplace and have the highest net worth of any demographic in America, it is important for advertisers to remember this demographic in their plans. And senior newspapers like The Senior Advocate can make a great choice for print vehicles.

It is The Nation’s largest military market.

It boasts the largest naval and jet bases in the world, as well as the most Coast Guard personnel in the U.S.

Its bases serve Air Force, Army, Coast Guard, Marines and Navy with expenditures of $8.6 billion annually in Hampton Roads.

It is the largest, single source of economic activity in Hampton Roads.

It represents over a quarter million consumers…more than 25% of the total population.

87% of that population live off base.

85% of military homeowners own single family homes.

The total military payroll is $6.1 billion.

The military market provides 29% of all local jobs.

It is easy to access this lucrative market through a network of military newspapers serving bases in the area. Echo Media works with military newspapers in the Hampton Roads area and many other markets nationwide.

Source: “1) Hampton Roads Planning District Commission (2) Public Affairs Offices

New York Hispanic BUYING POWER was $52.6 billion in 2000 and will nearly DOUBLE by 2010 to $98.8 billion.

Source: Hispanic Consumer Market in 1999 and Forecast to 2020: by Standard & Poor’s DRI

The Spanish Market of the Bronx & Westchester, Brooklyn, Queens and Manhattan

· The Hispanic population is growing 5 times faster than any other consumer group

· New York is the 2nd largest Hispanic market in the U.S.

· 1 out of every 4 New Yorkers is Hispanic or of Hispanic descent

· The majority of Hispanics are bilingual, but prefer speaking Spanish at home

· Hispanics respond more effectively to advertising in Spanish

· New York Hispanic purchasing power will continue to grow at a faster rate than non-Hispanic purchasing power

· The New York Hispanic market represents more than $52 billion in purchasing power

· Half of all Hispanic households earn over $50,000

Echo Media works with a large number of localized Hispanic publications in the New York metro area. To view our full list of these programs, go to www.echo-latino.com, and select the NY DMA from the national map.

The University of Georgia’s Selig Center for Economic Growth projects that U.S. Latino buying power will increase from an estimated $580.5 billion in 2002 to $926.1 billion by 2007, at which point Latinos will account for an estimated 9.4% of U.S. buying power.

U.S. Latinos spent an estimated $162.7 billion on apparel in 2002, up 11.1% from 2001, according to research firm The NPD Group. Each Latino household spent an average of $1,857 on apparel in 2001, compared with $1,745 for white households and $1,729 for African-American households. Contributing to this figure are Latino teens who apply most of their $19 billion in spending power toward clothing and jewelry.

Source: The Multicultural Economy 2002: Minority Buying Power in the New Century, GBEC (Georgia Business and Economic Conditions), Second Quarter 2002

Source: Getting into the Latin Groove, WWD, 15 May 2003; Association of Hispanic Advertising Agencies, 2003

After 17 years, Atlanta's Choice Savings recently underwent a major re-design. The coupon magazine has been reformatted to a digest size, four-color magazine with a glossy cover. This redesign coincides with the launch of their website, which is now up and running for the New Year. Atlanta’s Choice Savings’ new format provides advertisers with a better way to display their products, as well as providing Atlanta consumers with a more appealing way to look for coupons. Atlanta’s Choice Savings has targeted distribution in the suburban areas within the Atlanta DMA, and offers advertisers the opportunity to advertise on-page with full-, half- and quarter-page ad sizes.

Bridgez Magazine provides insight into the young urban lifestyle. The goal is to reach those who set trends, are avid fans of both Hip-Hop and Reggae music, and most importantly, are proud of their Latino heritage.

Birdgez is the paramount connection between Hip-Hop and the rapidly growing U.S. Latino market. Along with cutting-edge editorial and in-depth features with many of today’s prominent figures, Bridgez offers a unique insight into today’s world: the new generation Latino point-of-view.

There is a way to reach Spanish-dominant and bilingual Hispanics with Spanish-language and culturally-relevant messages. CBS Outdoor Latino puts your brand or service in Hispanic neighborhoods, reinforcing your campaign’s message every day of your selling cycle. On billboards, buses and rail, CBS Outdoor Latino provides extensive coverage of the top U.S. Hispanic markets.

Impact densely populated Hispanic communities by placing your message directly in front of your consumer, effectively reaching Latinos where they live, work, shop and play.

Dominate the streets with larger-than-life signage at key locations in specific ZIP codes – and in close proximity to the point-of-purchase: the major retailers. Outdoor can provide both an external point-of-purchase, as well as an unavoidable presence for your brand in the marketplace.

Grocery stores * Consumer electronics * Bodegas and Carnicerias * Other Retailers.

OUTDOOR Advertising Impacts Hispanic Buying Decisions

According to The Roslow Study, advertising in Spanish is 61% MORE effective in reaching Latinos and increasing awareness among Hispanics than ads in English.

- 76% of Hispanics indicate that they would definitely or probably be influenced by outdoor advertising.

- The comparable figure for non-Hispanics is 41%.

(Source: OAAA)

192,321 Hispanics represent 14% of Palm Beach and Martin Counties’ total population – a 170% increase since 1990.

The breakout of country of origin is as follows: Dominican - 2%, Guatemalan - 5%, other Central American - 6%, Colombian - 6%, other South American - 7%, other Hispanic/Latino - 16%, Cuban - 17%, Puerto Rican - 18%, and Mexican - 23%.

Additional characteristics of Palm Beach Hispanic vs. the total population of Palm Beach County: (93% are year-round residents vs. 93%), Employed (74% are working vs. 55%), Younger (72% are between the ages of 18-44 vs. 39%), Well-educated (64% attended college vs. 61%), Well-off (53% have an annual household income of $50,000 or more vs. 55%), and More Family-oriented (51% are living with children under age 18 vs. 30%).

Sources: U.S. Census 1990 and July 1, 2003 estimate, 2003 Gallup Poll of Media Usage and Consumer Behavior for Palm Beach, Martin and South St. Lucie Counties, Palm Beach Post.

Latino Perspectives Magazine is Arizona’s exciting new monthly addition to the media scene. It was created by Arizona Latinos for Arizona Latinos and those interested in learning their views, political inclinations, and links to Arizona life and lifestyle choices. This magazine offers insightful, thought-provoking stories written by reporters with the journalistic credentials to be trusted and respected. It has already establishing itself as the publication of record for the acculturated Latino community.

Latino Perspectives Magazine celebrates the triumphs of its community, addresses the challenges, critiques the failures and serves as a forum where the community can gather to discuss the issues that confront the community and the choices they make.

Latino Perspectives Magazine also reaches a growing number of non-Latinos who are finding their lives increasingly integrated with the growth of the Arizona Latino community because of their own interest in politics, business, work, school, lifestyle, neighborhood or family. We have dubbed this market segment “Latino Adjacent” because it is interested in the pulse, trends and driving forces of the Latino community.

Latino Perspectives Magazine provides a unique and highly effective vehicle to reach the growing and lucrative buying power of the upscale Latino market. Advertisers are reaching the upwardly mobile, English-speaking Latino community and delivering a message with cultural sensitivity and impact to improve their effectiveness and recall.

Cox Newspapers’ Hispanic weeklies saturate three rapidly growing markets. In Atlanta, GA: MundoHispanico; in West Palm Beach, FL: La Palma; in Austin, TX: ahora si.

The total distribution of these three papers is 122,612 copies distributed every Thursday. Combined, these three markets have a population of more than one million Hispanics, larger than San Diego and San Francisco, independently, which translates into $17 billion of total buying power.

What are you waiting for? One call can reach all three markets.

Want to reach affluent households? Try the in-flight magazines. In an annual rite of spring, magazine publishers and advertisers alike are spending this week with newly released research by MRI, Mediamark Research. Among the leaders in reaching readers with high household income are the in-flight magazines. Two of the titles boasting the highest household income are United's Hemispheres with $119,588 and American Airlines' American Way with $100,026. Southwest Spirit also scores well with an average household income of $93,916 for its readers, while Continental's in-flight audience has an average household income of $86,867 for all adults (but gets over the $100,000 mark for men, at $104,100). In-flight magazines have long performed well for brand and direct response advertisers alike, have a wide pass-along readership and allow advertisers to tap into a captive audience.

Hispanic Marketing Es inteligente – y facil with the Houston Chronicle and its family of products. The Houston Chronicle can help you reach Hispanic consumers in Houston through diverse media. This multi-point approach delivers.

First, there is La Voz de Houston, a widely respected Spanish-language newspaper, publishing since 1979. It boasts a 100,000 total distribution. 35,000 Hispanic households are reached through the Wednesday Houston Chronicle; 60,000 are accessed through free rack distribution in Hispanic neighborhoods on Wednesday, and 5,000 are accessed through distribution in Chronicle single-copy papers in Spanish-dominant neighborhoods.

Second, the Chonicle offers La Vibra, its Spanish-language entertainment weekly. It features coverage of local happenings, as well as national entertainment news in Spanish. It targets young adult, Spanish-speaking readers with a 100,000 total distribution. Distribution breaks out as follows: 16,500 Hispanic households receive the Friday Chronicle; 26,500 are delivered to non-subscribers on Friday; 44,000 free rack distribution in Hispanic neighborhoods; and 13,000 distributed on Sunday in single-copy papers in Spanish-dominant neighborhoods.

The Chronicle boasts a Spanish-language web site as well. The domain names are Chron.com/Spanish and chron.com/espanol. The website element reaches Hispanics online. It provides up-to-the-minute news coverage in Spanish, and features of specific interest to Hispanics, including MLS home listings in Spanish. The Chronicle also offers e-mail marketing – targeting Hispanics who indicated that they welcome advertising messages and offers via e-mail.

In addition, there are opportunities to reach people on a face-to-face basis through events and promotions. Sponsorship opportunities for events that are of interest to the Hispanic community are available. In-paper and online contest and promotion development, as well as translation and implementation are all custom options.

Finally, the Houston Chronicle itself reaches the Hispanic community. It reaches more than 350,000 Hispanics with just five daily issues. It offers bilingual coverage of news and events of interest to Spanish-speaking households as they happen. One ad in the Sunday Chronicle reaches more local Hispanic adults than five prime-time spots on any local Spanish-language TV channel and ten morning-drive-time spots on the top-rated Spanish radio station, according to The Chronicle.

With so many options, it is hard to imagine not being able to tap into the growing Houston Hispanic market.

Health Care $ 933 Million
Food at Home $ 762 Million
Food Away from Home $ 423 Million
Clothing $ 330 Million
New Household Furnishings $302 Million
Gasoline and Motor Oil $195 Million
Telecommunications $183 Million
Personal Care Products and Services $113 Million
Life and other Personal Insurance $ 73 Million

Source: Global Insight, The Hispanic Consumer Market in 2005 and Forecasts to 2022, April 2005.

Tampa is the 20th largest Hispanic market with 128,300 Hispanic TV households (8% of total). [1]

Since 1990, Tampa is the 6th fastest-growing cities among the top 25 Hispanic markets. [1]

In Tampa, the Hispanic population is 404,000 and projected to reach 482,544 by 2007, a growth rate almost seven times faster than non-Hispanics. [1] [2]

With $7.2 billion in buying power, Hispanics represent 7% of Tampa’s consumer spending. [3]

Tampa’s Hispanic average household income of $57,265 ranks 7th among the top 20 Hispanic markets. [3]

In 2003, Hispanics in the Tampa DMA spent $310 million on new vehicles.

Source: [1] 1990 and 2004 Nielsen Universe Estimates; [2] Claritas/Compass ’90 U.S. Census; U.S. Census 2004, ’06 Estimates, ’07 Projections; [3] Global Insight, The Hispanic consumer Market in 2005 and Forecasts to 2022, April 2005; [4] U.S. Census 2004, Language spoken at home for the Hispanic population 5 years and over.

Hype Hair has announced a partnership with Sally’s Beauty Supply to distribute Hype Hair magazine in over 200 Sally’s Beauty Supply stores nationwide as a test, then hopes to roll out distribution to the entire chain of over 3,000 stores nationally. This program is a benefit to advertisers as it helps increase product purchases by visual awareness, it reaches the consumer at the point of purchase, and it increases the paid circulation of the magazine. Hype Hair will also offer editorial features on the Sally’s website adding to the value of this partnership. On-page advertising is available with Hype Hair magazine for advertisers looking to reach fashion forward African American women.

Recently, the Magazine Publishers of America released the findings of their latest Synovate Study and the findings validate advertising to Hispanics through the magazine channel.

The study concluded that 85% of Hispanics read magazines, and 73% say magazine advertising gives them good ideas about what to buy (compare that to the general market, which comes in at only 48%). Additionally, 80% say magazine advertising provides useful information about new products (general market = 70%) and 50% of Hispanics are more likely to buy products advertised in Hispanic-oriented magazines vs. general market magazines. These findings lead us to conclude that Hispanics read magazines and are influenced by them, they engage with them, use them for social connection, aspiration and cultural relevance; and Hispanics
trust magazines, share them, and even base purchasing decisions on what they see in them.

Based on these results, advertisers should take notice when developing their Hispanic media plans and make sure that magazines are heavily in the mix.

This free, Spanish weekly paper speaks the language of tradition, family values and community ties. Published by The Palm Beach Post, La Palma addresses the ever-growing and diverse Hispanic population in Palm Beach and Martin counties, focusing on what’s important to these readers: local and international news, sports, entertainment, society, religion, health, immigration and more.

Tenga acceso al Mercado hispano del sur de la Florida con La Palma. Este semanario de habla hispana gratuito habla el lenguaje de la tradicion, los valores familiars y los lazos comunitarios. La Palma es una publicacion seminal de The Palm Beach Post y se concentra en la variada poblacion hispana con crecimiento permanente en los condados de Martin y Palm Beach, focalizandose en temas que son importantes para los lectores locales: noticias locales e internacionales, deportes, entretenimiento, sociedad, religion, salud, inmigracion y mas.

Today’s grocer focuses on news of interest to the southeast retail food industry. It covers Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina and Virginia. Its readership boasts a heavy saturation among supermarket chain executives, category managers, store managers, independent store operators, convenience store operators, wholesalers, distributors, brokers and manufacturers. It is a monthly publication with a broadsheet standard offset format.

Echo Media works with a number of publications in the food service industry, including restaurant trade publications.

American Life & Traditions has increased its circulation to 716,000, which equates to 1.432 million copies each month. This is a great opportunity for advertisers to take advantage of the reach of the added circulation, and at the same rates you have been extended for this year.

American Life & Traditions is distributed through the Ogden/Nutting Newspapers. Editorial content will reflect on positive small-town values; health and fitness; gardening and recipes; parenting and kids; crafting and puzzle pages; celebrity news and personality profiles; and heartwarming feature stories.

* Median Age: 45+

* Area of Residence - national reach of rural/small towns

* Bi-weekly

* Total Circulation Base: 716,000 PAID subscribers, with a total readership of 2.148 million.

Your business has an opportunity to reach Austin’s growing Hispanic market. A free Spanish-language weekly, produced in association with the Austin American-Statesman, Ahora si! engages, informs and entertains readers.

Ahora si! reaches the fast-growing Hispanic population in the Austin metro area - a population that has its own news and information needs; needs that Ahora si! fills with every edition.

Ahora si! is written and edited by its own full-time, multi-cultural staff and backed by a winning team made up of Austin American-Statesman journalists. Each reporter and columnist concentrates on topics that are of interest to Hispanic readers.

According to the Carlson Wagonlit Travel Associates' 2006 Travel Trends Survey, the Phoenix area ranked as the sixth-most-popular travel destination in the United States.

"With its warm, inviting desert climate, the Phoenix area remains a perennial favorite among Carlson Wagonlit Travel customers, particularly during the long winter months," said Roger E. Block, executive vice president of the Carlson Wagonlit Travel Associate Division. "For the second year in a row, the Phoenix area ranks as the sixth-most-booked destination our agents are booking. Travelers are attracted to the luxurious resorts and spas, exceptional golfing, outstanding recreational activities, world-class shopping, and, of course, the chance to bask in the sunshine." Echo Media works with a number of Arizona-focused spa and resort publications, as well as a number of other media in the Phoenix market from take-ones to co-op envelopes.

Hispanics are the fastest growing segment of the New York DMA. The New York DMA includes CT, NJ, NY and PA. The New York DMA is the second largest Hispanic market in the United States and represents 19.2% of the U.S. Hispanic population – with 3.9 million people. El Diario/La Prensa delivers this market.

Established in 1913, El Diario/La Prensa is the oldest Spanish-language daily newspaper in America and the #1 read newspaper in New York. It’s also the longest running and one of the most reputable Hispanic media organizations in the United States.

El Diario/La Prensa has received numerous awards for editorial content, including 35 awards in 2004 from the National Association of Hispanic Publications.

The paper attracts the second-largest Hispanic market in the U.S.: New York. So far, El Diario/La Prensa successfully reaches 70% of Hispanics who read a Spanish newspaper in the area.

New York DMA Hispanics’ buying power is over $47 billion. And if you’re looking to reach them in a short time, El Diario/La Prensa gets to more Hispanics in a week than any other newspaper.

When targeting the Hispanic market, the paper reaches over 800,000* readers per week. No other paper knows the market as well as El Diario/La Prensa does.

Source – El Diario/La Prensa, 2003 Scarborough Research, Release 2

Sun Media Corporation, a division of Quebecor Media Inc., is the largest publisher of tabloid newspapers in Canada. The urban daily papers owned by Sun Media attract a group of young, active Canadians. The Every Sun Media urban daily is read by a larger proportion of adults under the age of 50 than its competitors.

Sun Media is Canada’s second largest newspaper publishing company, with daily newspapers in nine of the top 10 markets in Canada. Sun Media publishes a total of 20 dailies, as well as more than 170 community weeklies and specialty publications across Canada. Every week, more than 10 million Sun Media newspapers are distributed from Vancouver to Quebec’s Gaspe` Peninsula.

A small company began in Norwalk, CT, in 1966 to bring customers and retailers together. Four decades later, Good Neighbor has 4,500 displays near the front entrance of supermarkets and some Wal-Mart Supercenters nationwide.

“An estimated 65 million people walk past these displays weekly,” said Fletcher Anderson, CEO of Good Neighbor/Omni Marketing, Woodland Hills, CA. And each month 6.5 million pieces of direct response literature are taken from them.

Each display also has 4-by-5-inch free advertising cards for customers to use to advertise noncommercial services like babysitting or selling a lawn mover. Roughly 250,000 cards are used monthly. Good Neighbor employs 300 people who service these displays about twice a month, and has its own fulfillment center in Knoxville, TN.

In the past year, Good Neighbor has placed larger billboard displays across its retail footprint. This year, the company is offering a new trim that looks like a picture frame to dress up the displays.

Companies that have used or are trying this method of advertising include EarthLink, eDiets, People PC, Dish Network and National Glass.

According to the Carlson Wagonlit Travel Associates' 2006 Travel Trends Survey, the Phoenix area ranked as the sixth-most-popular travel destination in the United States.

"With its warm, inviting desert climate, the Phoenix area remains a perennial favorite among Carlson Wagonlit Travel customers, particularly during the long winter months," said Roger E. Block, executive vice president of the Carlson Wagonlit Travel Associate Division. "For the second year in a row, the Phoenix area ranks as the sixth-most-booked destination our agents are booking. Travelers are attracted to the luxurious resorts and spas, exceptional golfing, outstanding recreational activities, world-class shopping, and, of course, the chance to bask in the sunshine." Echo Media works with a number of Arizona-focused spa and resort publications, as well as a number of other media in the Phoenix market from take-ones to co-op envelopes.

There are 4.8 million people in metro Atlanta, yet SCORE Atlanta is the only paper in town dedicated totally to sports, focusing on personalities and local teams from high school to professional. Last year, more than 4.1 million people attended professional games in Atlanta, not including the thousands who flocked to see college football and basketball games, the SEC Football Championship, the Peach Bowl, two NASCAR races, the Atlanta Football Classic, the BellSouth Classic and PGA TOUR Championship. Atlanta continues to host such events as the Super Bowl, the NCAA Men’s and Women’s Basketball Final Four and Regionals, the ACC and SEC Basketball Tournaments, and All-Star Games in baseball, hockey and basketball.

Every year, more than $194 billion is spent on sports in the U.S., including more than $27 billion in advertising. Many of the Country’s biggest companies spend a large part of their advertising budget on sports.

SCORE Atlanta radio spots, as well as the paper’s personalities, can be heard daily on 790 The Zone, Atlanta’s top sports-talk station. There are opportunities for advertisers to receive additional value through this partnership, as well as the cross-promotional deals that have been struck with the city’s professional and college teams.

EL NORTE, The Community Newspaper, is available at over 1,000 locations in 22 cities in central Texas. It is distributed throughout the greater Austin, San Antonio and Temple areas of Texas, including Pflugerville, Round Rock, Hutto, Taylor, Oak Hill, San Marcos, Buda, Kyle, Del Valle, Elgin, Manor, Lockhart, Bastrop, Georgetown, Cedar Park, Leander, Marble Falls, Granite Shoals and New Braunfels. EL NORTE distributes 30,000 issues to over 1,000 locations. EL NORTE has a 5 to 1 ratio, which equates to approximately 150,000 readers. (Encuentre EL NORTE, El Periodico de la Comunidad en mas de 1,000 negocios en 22 ciudades del centro de Texas.)

It is finally here - a free Spanish publication for young, professional Hispanic Houstonians. Now you can find 002Latino and its sister publication, 002+Magazine, in any spot of the uber chic city. Keeping the same positive, informative content and innovative designs as in 002+Magazine since August 1998, 002Latino focuses on the likes and needs of Houston’s Latin Community. This magazine knows what works for this audience and knows this market’s requests. Hip, current, cool becomes 002Latino “con estilo urbano.”

Ya esta aqui la publicacion gratis en espanol para los latinos profesionales que residen en la ciudad de Houston. Puedes encontrar a 002Latino y su revista hermana 002+Magazine en cualquier espacio de nuestra urbe. Con el mismo contenido ameno e informativo y ese toque unico de diseno que existe en 002+Magazine desde sus comienzos en Agosto de 1998, la version en espanol, 002Latino se enfoca en los gustos y necesidades de la comunidad hispanoamericana de Houston.

The 2006 SEC football season promises to be full of excitement and The State’s Football 2006 Magazine will be a must-have for every fan.

This specialty publication will be in-hand before, during and even after the game is over, and it’s a guaranteed way to travel along with your customers all season long.

Along with great feature stories like fan’s most memorable road trips and this season’s hometown heroes, Football 2006 will be a comprehensive guide for every ACC-SEC town with facts and stats, where to eat, legends on the street and much, much more.

Everyone knows The State has the most comprehensive football coverage around, so don’t miss this opportunity to be top-of-mind with your customers during the most exciting time of the year!

* Dinero Inc Magazine has a reception area life of 30 days
* Readership: 171,000
* Pass-Along Rate: 5.7 readers per copy
* An entrepreneurial magazine specifically targeting an affluent community of business owners and business professionals.
* Your message goes directly to their homes and businesses, and into their computers through e-newsletters.
* The visual appeal and first-rate quality of the magazine allow you to project a professional and credible image.
* An extensive distribution system has been developed that blankets the magazine’s distribution area for their targeted audience of Affluentinos and Influentinos.
* 24,000 copies are sent to subscribers and a list of prosperous business owners and professionals throughout the Midwest.
* Monthly magazine

Dinero Inc Magazine creates a tremendous opportunity in the marketplace to reach affluent professional couples and individuals who have few children and own homes in upscale, city neighborhoods and those who have businesses in Latino-populated neighborhoods.

TeleRevista goes behind the scenes to get the inside scoop on the stars of television, the movies and the recording industry. TeleRevista discloses tidbits of their most intimate private and professional lives along with captivating photographs. If it’s “happening” and “hot” in Hispanic show business, then count on TeleRevista to bring it to you.

CARIBBEAN BUSINESS subscribers have spending power. Their reported household average income of $83,500 greatly surpasses the average income of families in Puerto Rico. There are several different newspapers in Puerto Rico to choose from for general news, but no matter which of the dailies businesspeople read – and generally they only read one of them – they also read CARIBBEAN BUSINESS for accurate and reliable business reporting. This is the newspaper in which you want your advertisement to be placed, a newspaper that businesspeople trust and read thoroughly.

What’s On Magazine, the company that publishes Las Vegas’ most popular visitors’ magazine, What’s On, The Las Vegas Guide, has announced it is joining forces with Kellogg Media Group, LLC (KMG), a leading media company focused on serving the travel, leisure and hospitality sector at the local and regional level.

What’s On, The Las Vegas Guide was launched in 1954 as TV Log Las Vegas, a one-page, fold-out pamphlet. Today, it boasts an ABC-audited circulation of more than 205,000 copies per issue. The glossy biweekly, which averages nearly 200 pages, is well-regarded by Las Vegas visitors as an essential resource, providing information on entertainment, dining, shopping, nightlife, recreation and sightseeing in Las Vegas, as well as compelling editorial features and celebrity interviews.

The Twin Cities metropolitan area has nearly 180,000 Hispanic residents with an estimated buying power of $3.3 billion.

39% of Minnesota Hispanics are under age 18
60% of Minnesota Hispanics were U.S. born
69% of Minnesota Hispanics are of Mexican origin
Median household income: $39,300
Average household size: 3.5 people

There are a number of unique media properties that target the Hispanic residents of Minnesota. One of these is La Voz Latina. 82.6% of Hispanic households in Minneapolis-St. Paul, MN pick up La Voz Latina regularly, while 69.4% read La Voz Latina regularly*.

For information on La Voz Latina or other Hispanic-targeted programs in the Minneapolis-St. Paul DMA, contact your Echo Media sales rep, or search by DMA on the newspaper pages of www.Echo-Latino.com.

As the first Spanish-only Yellow Pages, and also featuring a full-color magazine and resource guide, Nuestra Guia is an effective tool to connect advertisers with their potential customers. Nuestra Guia is a three-part media concept. First, it is the Yellow Pages in Spanish. Second, it carries Guia Practica Plus, a full-color, magazine-style section offering information and “how to/what to do” advice on housing, employment, child care, education, finance, healthcare and insurance, safety, government services and legal assistance. Finally, it contains Ene Plus, a lifestyle magazine on Hispanic art, politics, restaurants and personalities, reflecting the verve and vibrancy of the entire Hispanic community.

Nuestra Guia serves Westchester, the Bronx, Brooklyn, Queens and Manhattan.

For more information on Nuestra Guia, or Spanish-language Yellow Pages directories in other markets in the U.S., visit us at www.echo-latino.com and view the alternative media section.

La Voz Fin de Semana, the weekend version of La Voz de Phoenix has been a success since its recent launch. The “Fin de Semana” version of the paper is home delivered each Saturday to 60,000 homes in the Phoenix metro area. The combined Hispanic household penetration of both versions of the paper is 85%.

La Voz also publishes La Voz de Tucson, giving advertisers an easy one-stop buy to cover a significant portion of the Arizona landscape.

La Voz publications are audited.

Publishing Group of America, the publisher of American Profile and new-to-the-market Relish, has decided to take the management of the two publications back under its own roof. They have hired a new direct response advertising sales manager, and after a brief transition period, all direct response advertising will be booked internally. This will allow for greater control of the advertising allowed in the magazines and will also facilitate cross-selling between the two.

Stuff Magazine has the exclusive in the men's category for this summer's hottest movie, Talladega Nights, Legend of Ricky Bobby, starring Will Ferrell and Leslie Bibb. Talladega Nights promises to be the Wedding Crashers of Summer 2006. Breaking the mold of the young men's category for the August Issue, Stuff is featuring a gatefold cover with Leslie Bibb and Will Ferrell. Inside they have interviewed and photographed each of them in full character. It is a hysterical interview, and one that any fan of this movie will rush out to buy. Whether advertising in the August issue of Stuff or planning for the future, marketers shouldn’t underestimate the power of the Stuff Magazine brand for reaching the young male demographic.

The Austin media market has the 19th largest Hispanic population in the U.S. Over 471,000 local residents are of Hispanic descent. The number of Hispanics in the metro area has grown 91% since the 1990 Census. Additionally, compared to other major Texas markets, the Austin area’s Hispanic population has the highest percentage of college graduates.

Hispanics are Central Texas’ fastest-growing ethnicity and will make up 44% of the local population by 2040. Projections indicate that the local Hispanic population will grow 26% over the next five years alone.

Hispanic Magazine’s July/August 2004 issue cited Austin as the best place in the U.S. for Hispanics to live and work.

Central Texas Hispanic Population:

· Median age is 26.2. Over half of all adults are ages 18-34.

· 60% of adults are employed full-time. Average household income is $38,500.

· 79% can read or speak Spanish.

· 76% say that Mexico is their original country of origin.

· 51% are female, 49% are male.

· 56% have children at home.

· Central Texas Hispanics…

--Shop at local department stores

--Go to downtown Austin music venues

--Are recent home buyers

--Go online to shop for cars, music and entertainment

--Subscribe to cell phone services

--Are less likely to watch prime-time television

Sources: Texas State Data Center At Texas A&M, Scarborough Research, Claritas, 2003 Gallup Poll of Media Usage and Consumer Behavior, Austin MSA, Synovate’s Hispanic Market Report.

The Federal Bureau of Investigation (FBI) has joined the American Football Coaches Association (AFCA) in the distribution of the National Child Identification Program (NCIP). This is a great program for advertisers interested in reaching families. This is a national program that is produced once a year and is only the second partnership that the FBI has ever engaged.

This program is hand-distributed to Kindergartners through 6th-graders. It is handed out in the schools to children to bring home to their parents. Additional promotions for this program are also done through radio PSA's sponsored by the affiliated university football coaches in conjunction with the FBI and the AFCA. The coaches help sponsor the program by radio promotions encouraging parents to participate. They are instrumental in getting the word out about this valuable program.

The National Child Identification program is produced in a 4-panel format with an entire panel, both front and back sides, dedicated to the advertiser. Other partnership opportunities are available with this program.

This program can also be bought to target Catholic and Baptist churches throughout the U.S.

La Herencia’s fall edition is the most widely circulated issue of the year in celebration of Hispanic Heritage month from mid-September through mid-October. This special issue will be featuring their second annual tribute to Hispanic Heroes and Latino Educators. The magazine will be distributed at special events at the National Hispanic Cultural Center in Albuquerque and at the Santa Fe Fiesta during the month-long celebration. In addition, La Herencia has been designated by the City of Santa Fe as the official publication celebrating their 400th anniversary. The Santa Fe Convention & Visitor’s Bureau currently distributes 5,000 copies of each issue to hotels in both Santa Fe and Albuquerque. Total distribution for the fall issue will be 60,000 copies.

Casa y HOGAR is designed and written to appeal to Hispanics now living in the U.S. who desire to achieve or enhance the American dream of homeownership. The magazine is published in Spanish and delivered by leading Spanish newspapers, plus select venues, across the country. The magazine is scheduled to publish six times a year.

A key element of this magazine is the celebrity spotlight. Each issue features a profile and photo essay of a well-known Hispanic personality and his or her home. The emphasis is on the personality’s home style, decoration and advice to the readers rather than their public personae.

MundoHispánico, billed as Atlanta’s largest circulation Spanish-language weekly and owned by The Atlanta Journal-Constitution, redesigned the newspaper to make it more attractive and easier to read. The revamped look includes a new logo and a contemporary design, as well as a format meant to encourage readers to spend more time with the paper.

“The latest in a series of moves to expand and improve our publication to meet the needs of the rapidly growing market,” said Lino Dominguez, publisher, MundoHispánico.

Atlanta’s Hispanic population exceeded 500,000 in 2005 and is expected to grow by another 31.5 percent by 2010. MundoHispánico is distributed on Thursday with a circulation of 75,000, including a 7,000-copy zoned edition in suburban Hall and Clarke counties.

Three weeks prior to the redesign, MundoHispánico launched a second weekly that serves as a “how to” guide for new Hispanic residents of metro Atlanta. Pasos: Para vivir mejor (Spanish for Steps to a Better Life) is a free tabloid publication with a weekly distribution of 35,000. Pasos is published each Monday and features short stories and color photographs to illustrate the steps readers can take to accomplish their goals.

Acquired by The Atlanta Journal-Constitution in 2004, MundoHispánico recently moved into new offices in suburban Atlanta. The newspaper has served metropolitan Atlanta’s Hispanic market since 1979.

Tiempos del Mundo, unlike any other publication, is a Spanish-language weekly paper that has the ability to cover 16 countries throughout Latin America and key Hispanic markets in the United States.

With Tiempos del Mundo, you can advertise throughout the hemisphere and customize your ad in each of the strategically positioned regional subdivisions to target specific market sectors that meet your needs and reach the decision making force of the Americas.

Based on the regional breakouts of its hemispheric coverage, Tiempos del Mundo provides advertisers with a variety of segmentation choices to reach any part or all of the Pan-American market. The six editions are:

· USA (Miami)

· USA (Washington D.C. and New York)

· Mexico

· Central America and the Dominican Republic

· Andean Region

· Southern Cone

Gay Pride in NYC is just around the corner. Gay Pride this year falls on Sunday, June 25th. Don’t miss this opportunity to reach 600,000 to one million Gay Pride revelers from all over the nation with your company’s product or service. On Friday June 16th , Next Magazine publishes their Annual Gay Pride Issue. This is their single biggest issue of the year—with a DOUBLE print run of this for 100,000 total copies. This issue hits the Thursday and Friday before the official kick-off event of Gay Pride Week on Sunday, June 19th – Heritage of Pride’s Gay Pride Rally in Bryant Park.

On Friday June 23rd, Next Magazine publishes its Annual Gay Pride Weekend Issue. This is the SECOND single biggest issue of the year. This issue hits the Thursday and Friday before Gay Pride Weekend and all the official Heritage of Pride events (the Parade, the Gay Pride Street Festival and the Annual Dance on the Pier).

If the gay community is your target market for advertising, Next Magazine’s increased circulation during this time period is a great opportunity to reach this audience. Echo Media works with a number of Alternative Lifestyle publications.

Georgia’s Hispanic population continues to grow very rapidly. In response to this rapid growth, Hispanic Magazine will be featuring an 8-16 page special Georgia State supplement with a wealth of information promoting the state, showing the population growth, the importance of Hispanics, the companies and industries of which many have Hispanic initiatives and offer career opportunities, what to do and what to see in the state, and much more to its readers. The special section will be featured following the magazine’s annual top 10 cities for Hispanics.

Here are some statistics on Hispanics in Georgia:
– 299% Growth: Between 1990 and 2000, the Hispanic/Latino population grew by 299.6 percent; while Georgia’s total population grew by 26.4 percent.
– $10.6 Billion Spending Power: Georgia Hispanics' buying power grew from $6.3 billion in 2000 to $10.6 billion in 2005. That buying power is projected to hit $17.3 billion in Georgia in 2010. Georgia was among the top 10 largest Hispanic markets in the U.S. in 2004, in terms of spending power. (Selig Center of Economic Growth)
– 2nd Fastest Growth Rate: According to The University of Georgia's Selig Center of Economic Growth, Georgia tied with Rhode Island as the state with the second-fastest rate of growth for Hispanic-owned businesses between 1997 and 2002.
– Educated Hispanics: 28% of Georgia’s Hispanic population holds a bachelor’s degree or higher. Nearly 30% of all Hispanics in Georgia have a high school education or equivalent. (Selig Center, July 2004)

Don’t miss the opportunity to advertise in this special section, Hispanic Magazine’s first extensive report on the State of Georgia.

The Parent Source Sampling Program is a fantastic way to get your marketing message out to parents. It is distributed during open house and back-to-school nights in the September time-frame in over 8,000 schools nationwide. The format is a clear cellophane bag wrapped around the inserts and samples, so that parents can easily see what is inside. Schools pay to receive these sample packs so that they can distribute them to parents; and as a result, the sample packs are more likely to make their way directly into the hands of parents. Give this sample pack a try in order to get great results.

Since 1966, Toronto Life Group has helped Torontonians understand and participate in the life of the city. With a loyal readership of more than 900,000 readers, advertisers can reach readers interested in anything from food to politics.

Toronto Life also offers City Guide, an annual resource directory, themed with in-depth reviews of fitness, getaways, restaurants, golf, home and garden, kids and parents, fashion and beauty, entertaining, and food and wine, with each issue having a shelf life of 12 months.

In addition to City Guide, Toronto Life Group offers another annual publication called Eating and Drinking. This magazine is a handy reference of the city’s best bistros, bars and bottles. It’s a favorite for discerning and socially active Torontonians.

New Family - First Year Guide is distributed by hospital personnel through New FamilyPax as part of a goodwill gift. New FamilyPax reaches nearly 90% of all U.S. births. New Family includes clear, practical advice from experts and the real pros – experienced moms and dads – on all the problems, concerns and worries facing new parents in the first year after giving birth. Each issue includes articles on what to expect during the first six weeks postpartum for mom and baby, a guide to the developmental milestones of the first year of life, health news for mothers and babies, fashion and beauty tips for new moms, a section just for dads, and much more. Reaching new parents during this critical time with a program that has the implied endorsement of hospital personnel will help advertisers maintain loyal consumers for years to come.

Gardening How-To, the official publication of the National Home Gardening Club, is read by avid gardeners who garden year-round, and usually three days per week. They spend an average of two hours reading each issue, and 64% save issues for future reference. 25% of the subscribers have written a check for almost $300 to receive the magazine for life. By covering both hands-on gardening and outdoor living and design, Gardening How-To successfully presents the true gardening experience…beautiful outdoor spaces.

As members of the National Home Gardening Club, readers of this magazine have many benefits, including monthly e-newsletters containing tips, ideas, product testing and opportunities to win a garden giveaway. Advertisers have an opportunity to participate in many of these programs – allowing them to expand their relationship with the magazine’s readers.

Beginning with the February issue, All You Magazine’s cover price will increase to $1.97 per issue, still maintaining its price point as a value-priced magazine.

All You has made an enhancement for both readers and advertisers with its Coupon Index. This new feature is based on the tremendous reader response to coupons within the magazine – there is over $29 in savings in the issue alone.

All You is dedicated to making its readers’ lives easier and more enjoyable. Each issue will give readers:

• Real life advice from women
• Maintainable diet and fitness advice
• Great value on every single page, in every single issue
• And much more!

Quebec City is the province’s capital city employing many government employees. The city is also developing high-technology industries, focusing on areas such as lasers, fiber-optics and pharmaceuticals research. Quebec City is also known for the Quebec Winter Carnival, which attracts many tourists in February, and Laval University, which is the oldest Canadian Institution of higher education. Le Journal de Quebec is the number one newspaper in Quebec City with a weekday readership of 200,900. 61% of Le Journal de Quebec’s weekday readers are adults ages 25-54 compared to only 44% of Le Soleil’s readership. Le Soleil is a daily broadsheet competing in the Quebec market with a daily circulation of roughly 90,000. Echo Media works with a variety of additional media options in Quebec City, from newspapers to co-op envelopes. Programs are almost exclusively in French.



Source: NADbank 2003 Study; Quebec City CMA; F.P. Canadian Markets 2004

With a national circulation of 200,000 and an estimated readership of 600,000 per issue, Latino U. Magazine (formerly I Caramba U) generates an estimated 3.5 million* Latino college student impressions per school year with an informative, entertaining and visual experience. As the leading producer of Latino college events in the U.S., LatCom Communications is proud to provide its core audience with a free publication that they can call their own.

Behind a flagship Latino™ brand, created with actor and comedian John Leguizamo, Latino U. Magazine speaks to the hearts and minds of the three+** million U.S. Latino college students nationwide, and reaches them in unprecedented quantities. Latino U. received its BPA International Audit in January 2005.

*200,000 rate base per issue (BPA audit); readers per copy: 3.0; 6 issues per academic school year; 3.5mm estimated impressions/year.d Univ.

** Source: US Census (2000)/ US Dept. Ed. (2003)/ HACU Hispanic Assoc. of Colleges and Univ./International demographics, Inc. (2004)and Univ.

Toronto, Canada’s largest city has a population of over five million. Financial and business services are becoming the largest sectors in this top market. Toronto is served by three airports, and is home to many pro-sports teams: Raptors, Argonauts, Maple Leafs and Blue Jays. World-class cultural attractions and the Toronto International Film Festival attract visitors from across the country and around the world.

Both its size and affluence make Toronto a great entry point for American companies trying to get a foothold in the Canadian marketplace. Echo Media works with a lager number of Canadian publishers and media that cover the Toronto market and surrounding areas in Ontario. The diversity of print media options is quite large, and includes co-op envelopes, main stream newspapers, poly-bags, door hangers and more. The Toronto Sun alone reaches 858,800 adults and is the city’s daily newspaper with the highest percentage of readers ages 25-54.

Source: NADbank 2003 Study; Toronto Sun EMA; F.P. Canadian Markets 2004

Advertisers are discovering that gardening supply catalogs and package insert programs provide a prime audience for just about any product. These programs provide advertisers with a vehicle that reaches almost 100% homeowners who are concerned about the beauty of their lawns and gardens. In the majority of garden supply consumers, this translates into a concern for the beauty of their home, which makes them more receptive to a variety of offers from direct response advertisers. With an increased circulation in both the spring and the fall (prime planting seasons), now is the perfect time to discover the results that are possible from running an ad in any of the more than 15 programs that are on the market.

Did you know the following quick facts about the new mover market and spending habits of new movers?

Over $24 billion on home improvement and remodeling
$4.5 billion on flooring
$4.3 billion on kitchen/bath remodeling
$2.5 billion on kitchen counter tops/cabinets
$2.1 billion on carpeting
$2.0 billion on roofing
$1.7 billion on interior/exterior doors
$1.2 billion on concrete/masonry work
$1.1 billion on kitchen/bath faucets/fixtures
$1.1 billion on household furnishings
$806 million on decks/porches/patios
$735 million on lighting
$655 million on paint

Companies that advertise products in these categories, or even in related categories, should look at reaching the new mover market. Echo Media works with a variety of new mover programs from United States Postal Service mover mailings to new mover magazines.

Source: MRI Spring 2005

Auto advertisers spent just slightly more ($22.1 million) than advertisers from the telecom category ($21.3 million, includes cable and satellite TV). The insurance category, having the 3rd highest spending, invested more heavily in newspapers ($7.4 million) than in sports magazines (8th highest ad spending). Restaurants were among the top five advertisers in both newspapers and sports magazines targeting Latinos.

Source – Portada

A consortium of nine alumni publications, the Ivy League Magazine Network reaches an affluent audience of Ivy League graduates who are inherently loyal to their alma mater’s publication. Ivy League graduates are highly educated leaders in business and government, as well as successful entrepreneurs, who are among the upper crust of the social world. Over half of the network readers are millionaires. Advertisers can market their message alongside the names of some of the most noteworthy and respected institutions, including Brown, Yale, Princeton and Harvard. With the Ivy League Magazine Network, your advertisement reaches an extremely targeted audience, with a high disposable income, who maintain positions of influence, authority and purchasing power.

Once a year, graduating students flood their guidance offices looking for any and all advice to aid their transition from high school to college. Talbot’s Student Planning Book is an invaluable resource to students who are planning their academic future. Place your advertising message directly in the hands of graduating seniors and juniors who are actively seeking goods, services and general information. All books are distributed to high school guidance directors who order them in writing and agree to distribute them in the early fall. Talbot’s is designed to meet the interests of all juniors and seniors, and it represents a wide range of advertisers while offering an impressive circulation to a highly sought-after niche market.

Advertising in Welcome Home is a great way to reach new movers. Welcome Home is an innovative, new mover envelope that mails weekly to reach one of the most sought-after audiences: homeowners, not renters. Over four million homes are purchased each year in the U.S., and Welcome Home’s name list mailing helps companies market their message to this niche demographic. New homeowners buy more products and services in the first six months than they will in the next five years, spending an average of $10,000 on non move-related items in the first 90 days alone.

Featuring restaurants, home improvement, health and beauty, auto care, retail shops and so much more, Texas Gold has a thing or two for everyone. This translates into more consumers placing a higher perceived value on the magazine, keeping and using it for a longer period of time. Each issue has a potential shelf life of six weeks or more.

Texas Gold also gives you more value for its advertising dollar. The magazine utilizes cooperative direct mail and its unique format to deliver your advertising message and special offers to mailboxes for far less money than many direct mail products in the Austin market. Your ad in more mailboxes means more new customers walking through your doors, which translates to a higher return on your investment.

The five Catholic newspapers of NJCAN cover 21 counties with a total readership of more than 700,000. They reach a vast institutional market that is otherwise not accessible to most advertisers. Based on average income, the 200,000 households that these papers reach, yield up to $10 billion in total purchasing power.

Comprised of the five diocesan newspapers that cover New Jersey’s three million-strong Catholic market, NJCAN makes it possible to reach more than 200,000 households with one advertising buy. What makes this buy truly unique and valuable is the quality of the target audience. Research indicates that readers of the Catholic press – who are highly educated, stable and family-oriented – make terrific customers.

Verizon Information Systems has recently created an envelope that accepts advertisers’ inserts and rides along with their New Mover Telephone Directories. The envelopes, featuring the prominent message, “Open Me First,” are shrink-wrapped to the top of the telephone directories that are mailed to people who have just signed up for phone service. The directories are delivered within seven to ten days, arriving before most other “new mover” programs on the market. This program adds credibility to the advertisers' message and allows them to leverage the power of the local telephone company to the new prospect.

San Antonio is the 7th largest Hispanic ADI in the U.S. and has the highest percentage of Hispanics vs. non-Hispanics among the top seven U.S. Hispanic Markets. It has a higher percentage of Hispanics than the entire state of Texas. Also, San Antonio has a greater percentage of Hispanics than Dallas or Houston, but a smaller percentage than the border cities of McAllen, Brownsville and El Paso.

In San Antonio, the Hispanic population, with a median age of 27, is younger than that of the non-Hispanic population.

The mean average annual income of Hispanic Households in San Antonio is $28,872. This translates into a Hispanic buying power of $3.6 billion in the San Antonio Metro Area annually.

Echo Media can deliver the San Antonio market, as well as Hispanic print media on a national scope, including co-op advertising vehicles and newspapers.

Source – Strategy Resource Corp.

Main Street Newspapers is a company with seven non-daily newspapers serving the Virginia communities of Blacksburg, Christiansburg and Radford in Montgomery County, the communities of Vinton, Salem and Cave Spring in Roanoke County, as well as Craig and Botetourt counties.

These newspapers provide award-winning community journalism and have been a part of the New River and Roanoke Valleys for more than 150 years. Chronicling the lives of those who call this part of southwest Virginia home is Main Street Newspapers’ stock in trade. Each week, these newspapers give more than 50,000 readers the news that is most important to them – local, hometown news.

• Craig County New Castle Record


• Fincastle Herald


• Main Street Newspaper Group


• Montgomery County News Messenger


• Radford News Journal


• Salem Times-Register


• Vinton Messenger

The Chicago Tribune is one of the most significant "Major Market" newspapers in the U.S. They don’t, however, rest on their laurels. Tribune Publishing recently launched a unique magazine entitled “Satisfaction.” “Satisfaction” targets Baby Boomers, an audience with unprecedented buying power. This audience spends $750 billion annually, has personal expenditures 45% higher than the 18-34 age demographic segment, and controls 77% of the financial assets in the U.S., according to Tribune Publishing.

The Baby Boomer generation is also the fastest growing market in the country. To capitalize on this, “Satisfaction” was born. It is currently the only regional consumer lifestyle magazine specifically targeting the growing number of Baby Boomers transitioning into the 55-64 age demographic. The full-color magazine presentation is lush, and the content relevant. “Satisfaction” is a sure-fire way to reach a maturing audience that doesn’t want to be “old.”

· The Boston Hispanic market is the 6th fastest growing market in the U.S.

· Latinos are numbered at approximately 500,000, making it the largest ethnic group in Massachusetts.

· Since 1990, Boston’s Hispanic population exploded by 37.3% while the general population jumped only 2.6%.

· The annual buying power of Hispanics in Massachusetts is an impressive $4.4 billion.

· 24.2% of Hispanic households in Massachusetts earn more than $50,000, with the mean household income at $42,000.

· Out of 21,500 Hispanic businesses in New England, 12,700 are located in Massachusetts, and the majority is based in Greater Boston.

Echo Media works with a number of Massachusetts Hispanic newspapers, as well as a variety of national-level Spanish-language publications that cover the Massachusetts market.

Source – U.S. Census Bureau, Maurico Gaston Institute.

VISTA is distributed exclusively through the largest English- and Spanish-language newspapers in over 30 Hispanic ADIs. Having a 20-year history in the Hispanic market, this publication boasts a consistent monthly circulation of 1,000,000, which is audited by the Audit Bureau of Circulations (ABC). The circulation includes host newspapers audited by CAC or VAC. Some of these papers are: Hoy, Al Dia, El Nuevo Herald, Nuevo Mundo and La Voz.

VISTA’s content is family-oriented and upbeat, but not all geared toward one gender. For sports fans, VISTA presents branded content from ESPN Deportes, the Spanish-language sports network. VISTA also partners with Disney Publishing to present Reportero Disney. This Spanish-language feature brings Disney characters, such as Mickey Mouse and Donald Duck, to life in the pages of VISTA.

The Kappa Publishing Magazine Group is the largest publisher of puzzle magazines in the world. With over 80 titles, the group delivers 12,000,000 puzzle books per month with content ranging from crossword puzzles to word searches and cryptograms. There is now an opportunity for advertisers to have their inserts blown into either newsstand (8,000,000 circulation per month) or subscription-based (4,000,000 circulation per month) magazines, which are then poly-bagged in order to make certain that inserts are not lost in the delivery process. The average buyer of the puzzle books is a female aged 50 plus with an average income level of $35,000. These are middle-America consumers who are most receptive to all sorts of mail-order offers.

Echo Media has been named the manager of the new-to-the-market A1Books.com Package Insert Program. With 100,000 circulation available per month, this program delivers substantial circulation to advertisers targeting Internet-savvy customers who have purchased books, DVDs or CDs at discount prices. This program is perfect for any advertiser who is looking for consumers who have Internet access and are comfortable making online purchases. The A1Books.com audience is made up of an array of customers from different life stages. Book selection varies from children’s books to do-it-yourself guides. Movie selections include classics and recent hits. With such a broad customer base, this program is a good fit for almost any advertiser.

Boardroom Books target consumers looking for both traditional and non-traditional tips for staying healthy and curing ongoing health issues. The average age of the Boardroom customer is 55 and over. With titles including “Health Breakthroughs,” “The Best Years,” and “Power Aging,” Boardroom is poised to bring advertisers in touch with the aging baby-boomer market through their package insert program and the soon-to-be-released statement insert program. Boardroom’s customer base is filled with established mail-order buyers who have proven to be responsive not only to Boardroom’s offers, but to the offers of marketers targeting senior customers who are already continuing in the package insert program. This program is ideal for any advertiser trying to reach the hard-to-find older market.

· The Boston Hispanic market is the 6th fastest growing market in the U.S.

· Latinos are numbered at approximately 500,000, making it the largest ethnic group in Massachusetts.

· Since 1990, Boston’s Hispanic population exploded by 37.3% while the general population jumped only 2.6%.

· The annual buying power of Hispanics in Massachusetts is an impressive $4.4 billion.

· 24.2% of Hispanic households in Massachusetts earn more than $50,000, with the mean household income at $42,000.

· Out of 21,500 Hispanic businesses in New England, 12,700 are located in Massachusetts, and the majority is based in Greater Boston.

Echo Media works with a number of Massachusetts Hispanic newspapers, as well as a variety of national-level Spanish-language publications that cover the Massachusetts market.

Source – U.S. Census Bureau, Maurico Gaston Institute.

According to The Media Audit, St. Louis has more than 313,300 black adults in the area. St. Louis is not only the financial capital of Missouri, but is also poised and positioned as its own Mecca in the Midwest region.

African-American adults in St. Louis are primarily ages 18-49 and 25-64 with household incomes between $25,000 and $49,999, and are primarily clerical and blue collar workers. Reaching this distinct audience is easier than one would imagine. The St. Louis American newspaper effectively delivers this target to advertisers every Thursday with a broadsheet format newspaper.

60,000 of the St. Louis American readers are not exposed to the daily St. Louis Post Dispatch nor are 50,000 exposed to the Sunday’s paper. This means that, as an advertiser, if you are trying to deliver your message to the African-American community, you may be missing out on mainstream print media.

Echo Media works with a number of African-American newspapers nationwide to help advertisers effectively reach this defined market.

After publishing for years as a digest-sized magazine, TV Guide gets a re-design with the October 17th issue. The new TV Guide goes big as a full-size, full-color magazine that strives to be more relevant and vibrant in order to appeal to a younger, more targeted audience. A different content mix is also part of the new TV Guide – approximately 75% of the magazine’s editorial content will focus on features and stories with 25% focused on listings and highlights. Additionally, TV Guide will employ a new circulation strategy, reducing its rate base from over 8.6 million to 3.2 million with the new magazine focusing on the quality, instead of the quantity, of the subscriber.

Since its launch in 2001, AARP Segunda Juventud has grown by leaps and bounds, increasing both its frequency and circulation. This bi-monthly magazine has also updated its format with a new, sleek look. The publication revamped its tabloid format to a full-color, glossy magazine format that continues to give advertisers a quality advertising environment that speaks directly to a targeted audience of age 50+ Hispanic consumers. And as the age 50+ Hispanic market continues to grow, AARP Segunda Juventud provides an excellent venue in which to reach this growing market that is expected to have $1 trillion in buying power by the year 2010.

More than 2.6 million people live in the greater St. Louis region, which includes 12 counties covering 6,375 square miles in Missouri and Illinois. This makes it one of the top 20 largest metropolitan areas (MSAs) in the United States.

The “Gateway” City is home to 15 Fortune 1000 companies, including Anheuser-Busch, Emerson, May Department Stores and Graybar Electric. And Business Facility magazine ranks St. Louis as the 10th most wired city. The region’s main industries include aviation, biotechnology, chemicals, electrical utilities, food and beverage manufacturing, refining, research, telecommunications and transportation.

The median household income in St. Louis, $41,558, is higher than that of the national average, which is $33,365.

Source: St. Louis Regional Chamber and Growth Association

King County Journal Newspapers is a powerful network of ten publications delivered to more than a quarter of a million households and a half million readers in suburban King County each month.

The Bellevue King County Journal is its flagship. The exceptional demographics of KCJ’s paid subscriber base make it an excellent advertising medium. This daily paper casts a wider net than community newspapers and it is a more targeted, and generally more affordable, alternative to the major metropolitan newspapers.

Another layer to this media network is the King County Journal’s Weekly Newspapers. These weekly papers offer advertisers the opportunity to reach these highly desirable, self-contained markets in a trusted and well-read environment. Pair with the King County Journal to achieve both excellent coverage of your primary market area and the wider regional reach and frequency needed for maximum results.

The King County Journal’s Reporter Newspapers, running twice a month, are a great advertising medium for any business located in the more defined areas that they serve. Advertsiers can achieve saturation level distribution of a message at substantial savings over direct mail, and the message is delivered as part of a publication that residents trust and appreciate. Pair one or more Reporter Newspapers with the King County Journal to achieve both saturation coverage of a primary market area and the wider regional reach and frequency. Reporter Newspapers are postal-audited community newspapers serving Auburn, Bellevue, Bothell/Kenmore, Kent, Redmond and Renton. Each publication is delivered to approximately 28,000 households and businesses, and read by more than 60,000 readers twice a month.

Reporter Newspapers focus on just one community each, and are delivered to the majority of households within their respective communities, giving local advertisers excellent coverage of the areas most crucial to their success.

While residents of communities served by Reporter Newspapers may get their regional, national and world news from a variety of sources, no other medium provides them with more news about their neighbors, schools, government, businesses, parks, roads and local news. This exclusive content ensures high readership. Independent studies conducted for the cities of Kent and Renton showed that more than 70% of residents surveyed get their city news from the Reporter Newspapers.

All King County Journal Group papers include valuable and relevant news about local government, schools, parks, business, sports, issues and community events that residents can not get anywhere else.

King County Journal Group papers include King county Journal, Mercer Island Reporter, Snoqualmie Valley Record, Auburn Reporter, Bothell/Kenmore Reporter, Kent Reporter, Redmond Reporter, Renton Reporter.

Spanish-language newspapers are the most powerful media vehicles for influencing purchasing decisions, according to a study commissioned by the SRDS Hispanic Media and Market Source in 2003. It not only outperformed English-language television and radio, but also outperformed Spanish-language television and radio. In the past decade, there has been tremendous growth in the number of Spanish-language newspapers in the United States to support the demand for news and information in this format. Echo Media works with national and local level Spanish-language publications, such as La Opinion and El Vocero, to deliver advertising messages to the Hispanic community across the United States. An expanded list of Hispanic newspapers is available by clicking the attached link: Hisp NP link

Media	Influence Purchase Decisions
Spanish-language Newspapers	44%
Spanish-language TV	40%
English-language Newspapers	34%
English-language TV	30%
Spanish-English Radio	20%

Source: SRDS Hispanic Media & Market Source, December 2003; U.S. Hispanics: Insights into Grocery Preferences and Attitudes, 2002, Food Marketing Institute.

Since 1920, the Los Angeles Independent Newspaper Group has been delivering award-winning community newspapers to the diverse neighborhoods of Los Angeles. Now, four exciting editions focus on several of the most populous service areas.

The Hollywood Independent covers Hollywood, Hollywood Hills, East Hollywood, Los Feliz, Echo Park, Silverlake, Atwater Village, Mid-Wilshire, Hancock Park, Miracle Mile, Fairfax, Larchmont, Wilshire Center and Country Club Park. The West Hollywood Independent covers West Hollywood, Hollywood Hills and Beverly Center. The Westsider covers West L.A., Westwood, Rancho Park, Cheviot Hills, Beverlywood and Culver City. And EScene is a new entertainment and fashion, and fine arts, lifestyle weekly. EScene primarily covers events and artists from the film, television and music industries. Additionally, it covers all phases of local and international travel and hotel accommodations. It highlights local venues and special events that help readers plan activities for the weekend, such as cultural and fine arts events, restaurants, dance clubs, concerts and the theatre.

The Journal of Longevity offers two programs that make it possible for advertisers to reach the health-conscious, mature adults who subscribe to and look forward to receiving the monthly publication. The Journal of Longevity Package Insert Program allows advertisements to arrive in-home with the supplements that people have purchased from the Journal. The magazine Blow-In program delivers the advertisers’ message inside of the magazine so that it is sure to be seen and handled by the reader. Only one insert is allowed per magazine, reducing clutter and making the insert stand out more. The Journal of Longevity subscribers are interested in preventative and alternative medicine, and are very responsive to an array of direct mail offers.

Advertisers looking for a more cost effective way to test package insert programs have just been given a new opportunity. Beginning in October, each month, approximately 500,000 Barnes&Noble.com packages will include a six-panel co-operative insert with a Barnes & Noble endorsement on the cover and a different advertiser on each of the remaining five panels. These co-op inserts will be hand-inserted into packages that are not carrying the Barnes&Noble.com PIP, and advertisers will enjoy category exclusivity on the co-op. This is a great opportunity for anyone who has found the cost per acquisition of PIPs daunting – print and insert for solo pieces can cost upwards of $50/m. Barnes & Noble packages reach a mail-order responsive audience with an average household income over $50,000.
Similar programs are on the horizon for Scholastic and Brylane PIPs.

The Selig Center at the University of Georgia estimates and projects that the buying power of African-Americans for 1990-2007 will increase from $316.5 billion in 1990 to $852.8 billion in 2007, an increase of 170% in this 17-year range. The African-American market will grow much faster than the Caucasian market, where buying power will increase by only 112%, according to the Selig Center.

Additionally, African-Americans continue to increase their spending in proportion to their rising income, according to the “Buying Power of Black America” study. Black households also continue to spend more collectively than Hispanics or other minorities in virtually every consumer product and service category.

Echo Media works with a number of print media options that can help advertisers access the African-American community, from newspapers to co-op envelopes.

The South of Boston Media Group combines the strength of the region’s leading local newspapers: Quincy Patriot Ledger and the Brockton Enterprise, as well as nine community newspapers. Each paper is the dominant source for local news and advertising in its market. Together, the papers offer unparalleled coverage, penetration and readership throughout the entire region.

Advertising with the South of Boston Media Group offers you:

-- Total readership exceeding 428,000

-- Circulation of 154,000 households

-- Greater daily circulation than the Globe and Herald combined

Echo Media works with the South of Boston Media group as well as other Massachussetts papers to deliver local and state coverage.

Chicago has its Gold Coast. Philadelphia has Society Hill. In Wisconsin, the truly affluent and fastest growing areas are in the “Golden Halo” surrounding Milwaukee County – Waukesha, Ozaukee, Washington, Dodge and Jefferson Counties.

A snapshot of residents within the “Golden Halo” reveals the most appealing demographics. Residents are more likely to be college educated, have an average household income significantly above the average and are more likely to hold white collar positions. Over the past decade, the number of local households with an income of over $100,000 soared 62% in three of the counties. Measured by all indexes, the “Golden Halo” affluence is well above the U.S. average.

Greater Milwaukee Today Network covers the “Golden Halo” with award winning community newspapers, magazines and specialty publications. Greater Milwaukee Today also provides in-depth news and information on southeast Wisconsin’s most exciting and compelling 24/7 website. It also offers high quality, state-of-the-art commercial printing and distribution to highly selective audiences. The Network also covers the “Golden Halo’s” demand for local news and local consumer information in the fastest growing and most prosperous markets in Wisconsin.

The Greater Milwaukee Today Network includes daily newspapers – Waukesha Freeman and the Washington County Daily News. Weekly newspapers include: Oconomowoc Enterprise, Hartford Times Press, and the biweekly Ozaukee County News.

Greater Milwaukee Today Network shopper publications include the Ozaukee County Guide (Wednesdays) and Sunday Post, Washington County Sunday Post and Advantage (Wednesdays), Waukesha Area Sunday Post and Lake Country Sunday Post.

Accessing an affluent population base can often be more challenging than it would at first appear. Echo Media can help provide access to whatever your target market might be, from the affluent neighborhoods of Milwaukee to the sub-prime credit card holders.

Celebrity Living is a new and exciting magazine that is the ultimate go-to guide for the inside scoop on the best of Hollywood life. This exciting new glossy offers everything celebrity-obsessed readers crave: to-die-for fashion and beauty, stunning homes, insider shopping locales, glamorous vacation getaways, posh parties, delicious star recipes, and other secret tidbits. Packed with photographs of today’s hottest stars, Celebrity Living will show readers how they can live the celebrity life - even on a real-life budget. This weekly publication is currently circulating 200,000 copies, which are being sold via magazine racks and newsstands.

Advertisers can reap the benefits of targeting a young audience and reaching a demographic of 85% females, a median household income of over $73K, and a median age of 35.

A new study, entitled “Customer Focus 2005: Retail Direct Marketing” by Vertis, indicates that retailers have been much more successful than other types of marketers in recent years in reaching consumers with direct mail. Between 2002 and 2004, the percentage of respondents who read direct mail from retailers increased from 70% to 73%. While 73% read direct mail from retailers, this percentage increased to 85% when the question was addressed to women with children. The study shows that retailers’ direct mailings are driving store traffic. 24% of those surveyed reported that they had visited a store they typically do not shop as a result of the direct mailing. Am