The Daily Herald TMC program is delivered mid-week throughout the north and western suburban Chicago market. Daily Herald subscribers receive the Redplum advertising package with their Wednesday newspaper, and non-subscribers receive it in the mail on Tuesday/Wednesday.Together, these two distribution channels provide Total Market Coverage of more than 795,000 households - all within the most affluent parts of the Chicago DMA.The Arlington Heights Daily Herald - TMC is in the Chicago, IL DMA. The Arlington Heights Daily Herald - TMC is called "RedPlum" and offers ROP and insert advertising opportunities in its weekly circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.