Representing the "heart" of Middle America, this loyal group of more than one million 12-month book buyers is a highly responsive direct mail audience. These consumers have a variety of interests centered around their home, family and good living including: cooking, nostalgia, home and outdoor d©cor, wholesome products, do-it-yourself, self-improvement, personal finance and travel.Inserts will be enclosed with cookbooks and country titles that feature hardbound covers, top-quality paper and beautiful full-color photography. Each book is in large type and is indexed for easy reference. Cookbooks consist of hundreds of easy-to-make recipes that are full of down-home flavor. The Cooking category includes books on home-style dishes, contest-winning recipes, low-fat meals, quick-cooking recipes, and specialty meals. The Country category includes books on household hints, craft projects, decorating and do-it-yourself home and yard improvement.Best selling annuals include: Taste of Home, Quick Cooking, Contest Winning, Holiday & Celebrations, Best of Country Cooking, Diabetic, Country Woman Christmas, and Pillsbury. In addition, some of the best selling one-shots include: The Taste of Home Cookbook, Slow Cooker Favorites, Guilt Free, Ultimate Ground Beef, Pillsbury Favorite Casseroles, and America's Best Church Suppers.