Fast Facts about Pre-printed Inserts in Newspapers

- 83% of all adults regularly or occasionally use newspaper pre-print advertising to assist with shopping decisions.

- 70% of adult consumers used newspaper inserts to plan shopping in the past month, as compared to 51% for direct mail.

- 53% of adults check pre-prints beyond the stores they regularly shop in.

- 65% of all consumers who ever use pre-prints agree that checking inserts save both time and money.

*Source: NAA 2001 National Study- Newspaper Advertising ROP, Inserts and Coupons*

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