Vida Hoy – Even More Expansion into Chicago’s Hispanic Communities

With a buying power of $17.3 billion, Chicago’s Hispanic community can now be reached through Hoy’s network of publications. Hoy, a daily paper recently introduced in Chicago, has debuted a new Total Market Coverage (“TMC”) product called Vida Hoy. Every Sunday, Vida Hoy is carrier-delivered to over 200,000 Hispanic households throughout Chicago and its suburbs. This TMC includes news, features and classified content. Advertisers are able to pinpoint their marketing message by zoning to specific geographic areas of Chicago.

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